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MCA 2013 - Mobiento Emil Salonen
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MCA 2013 - Mobiento Emil Salonen

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  • 1. Hello MCA. Let’s talk about the Personal Web2013-05-23Emil Salonen+46 705 107890emil.salonen@mobiento.com@emilsalonen
  • 2. © MOBIENTOMOBILEVS.DESKTOP 2
  • 3. © MOBIENTODesktop vs Tablet vs Smartphone Sales3Chart: Ben Evans | Source: Gartner, IDC, Enders
  • 4. © MOBIENTOMOBILEDEVICEUSE 4
  • 5. © MOBIENTODaily Use of Mobile/Tablet vs Desktop5Chart: Luke Wroblewski | Source: Gartner, FT
  • 6. © MOBIENTOALWAYSONALWAYSTHEREALWAYSACCESSIBLE6Mobile vs Desktop
  • 7. © MOBIENTOMobile vs Desktop Capabilities719932013
  • 8. © MOBIENTOWORKVS.LIFE 8
  • 9. © MOBIENTOMONITORING9
  • 10. © MOBIENTO 10PRIVACY
  • 11. © MOBIENTOWORKEXPECTATION11
  • 12. © MOBIENTOPERSONALDEVICEFORPERSONALTASKS 12
  • 13. © MOBIENTOMOBILEFIRST 13
  • 14. © MOBIENTO 14
  • 15. © MOBIENTOFOCUS15Mobile First
  • 16. © MOBIENTOTOUCH16Mobile First
  • 17. © MOBIENTOCONTEXT17Mobile First
  • 18. © MOBIENTOWHAT’SPERSONAL?18good
  • 19. © MOBIENTO 19What’s Good Personal?
  • 20. © MOBIENTOPERSONALISED19What’s Good Personal?
  • 21. © MOBIENTOPERSONALISEDCONTEXT-AWARE19What’s Good Personal?
  • 22. © MOBIENTOPERSONALISEDCONTEXT-AWAREDATA-AWARE19What’s Good Personal?
  • 23. © MOBIENTOGood Personal - ICA20Personalised / Data-aware
  • 24. © MOBIENTOGood Personal - ICA20Personalised / Data-aware Context-aware
  • 25. © MOBIENTOGood Personal - ICA20Personalised / Data-aware Context-aware Data-aware
  • 26. © MOBIENTOContext-aware: Nike+21
  • 27. © MOBIENTOContext-aware / Data-aware / Personalised: Nike+22
  • 28. © MOBIENTOContext-aware: Aftonbladet23
  • 29. © MOBIENTOWHAT’SPERSONAL?24bad
  • 30. © MOBIENTOCREEPY25Mobile vs Desktop
  • 31. © MOBIENTOTOUGHPROMISETOKEEP26
  • 32. © MOBIENTOCONFUSING27
  • 33. © MOBIENTOMAKEIT MOBILEMAKEIT PERSONAL28
  • 34. © MOBIENTOThank you!Emil Salonen+46 705 107890emil.salonen@mobiento.com@emilsalonen

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