MCA 2013 - Jeroen Elfferich - ExMachina
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MCA 2013 - Jeroen Elfferich - ExMachina

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MCA 2013 - Jeroen Elfferich - ExMachina MCA 2013 - Jeroen Elfferich - ExMachina Presentation Transcript

  • MADE FORSECOND SCREEN#MCA2013@JEROEN020
  • TVGames SocialMediaInteractiveTVTHAT’SUS!SocialGamesSocialTV
  • FOR OUR CUSTOMERS AND PARTNERSMAKING TV BETTER
  • You can import your contacts and mail from Yahoo!,Hotmail, AOL, and many other web mail or POPaccounts. If you want, well even keep importing yourmail for the next 30 days.we know it can be a pain to switch email accountswe hope this makes the transition to Gmail a bit easierONDERTITELCOMMERCIALBREAK!Video:‘Adverteren voor lege banken’, HvU 2012
  • RISE OF THEMEDIA MULTITASKERS15-30% of youraudience isonline whilewatching yourtelevisionprogramMedia multi-taskingdecreases brandrecognition& leads to loss ofadvertisersmessageSMARTPHONETABLET
  • Non-TV relatedTV related- Navigation & Discovery- Information- Communication & Socialaggregation- InteractivitySECOND SCREENTYPES OF USAGE
  • Navigation &discoverySocialaggregationRelated contentInteraction
  • Increased ratingsSponsoringSynchronous advertisingInteractive advertisingDrive 24/7 apps and contentProduct placement & affiliateFreemium & premium participationSECOND SCREENIS BIG BUSINESS
  • RETROFITTING SECOND SCREENROMMEL
  • Call To Action: announce second on TV screen andexplain its purpose on TVBEST PRACTICECALL TO ACTION
  • BEST PRACTICE: MEDIA REJUVENATIONKASSA
  • BEST PRACTICE: BRAND & DISTRIBUTEHOMECOACH
  • BEST PRACTICE: REWARD PARTICIPATIONHOMECOACHRED ROOM RED ROOMFeedback loop: using the data generated by secondscreen users to show back on TV and, potentially, toinfluence the course of the show
  • BEST PRACTICE: EXTEND THE MOMENTHOMECOACHAuditions Battle Live Exchange
  • BEST PRACTICE: MAKE IT COUNTELECTIONS
  • BEST PRACTICE: DETERMINE THE OUTCOMEELECTIONS
  • BEST PRACTICE: FEEDBACK LOOP & INFLUENCEELECTIONS
  • BEST PRACTICE: SECOND SCREEN IS BIG DATAELECTIONS!"#$%&#$ %&#$!#$"#$ (#$)#$ )#$&#$*#$%&#$%*#$!&#$!*#$)&#$)*#$+,-.$ +/.0.1$ 2345.16$ 7806/9$ :,08$ ;.<=>/45$ 78?$ 74/@$!"#$$#%&()#*+"*%&,#&-.%/&0012&34&54&034&054&634&654&734&89:#&8.#$#+&;(/#+<&!=$<.%&>9$=&?#@A"./&!=B&!.C&624&034&034&6D4&24&E4&74& 74&6E4&034&064&734&D4&D4&F4&64&654&0F4&074&654&E4&E4&74& F4&!"#$$#%&()#*+"*%&,#&-.%/&0012&
  • Orchestrate peak events, create a huge build upCombine a shared, linear experience and individualinteractivity with a social contextAttract massive amounts of people, let them participatesynchronouslyThe results of the interactions feed back into the sharedexperience and influence the outcomeAssess your second screen on business objectives:reach, engagement, user profiles, direct revenuesMADE FORSECOND SCREEN
  • MADE FOR SECOND SCREENELECTIONS 2.0
  • MADE FOR SECOND SCREENCROSS SCREEN BRANDING
  • MADE FOR SECOND SCREENADSPOTTER
  • MADE FOR SECOND SCREENTHE BIG SAVE
  • @JEROEN020