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MADE FORSECOND SCREEN#MCA2013@JEROEN020
TVGames SocialMediaInteractiveTVTHAT’SUS!SocialGamesSocialTV
FOR OUR CUSTOMERS AND PARTNERSMAKING TV BETTER
You can import your contacts and mail from Yahoo!,Hotmail, AOL, and many other web mail or POPaccounts. If you want, well ...
RISE OF THEMEDIA MULTITASKERS15-30% of youraudience isonline whilewatching yourtelevisionprogramMedia multi-taskingdecreas...
Non-TV relatedTV related- Navigation & Discovery- Information- Communication & Socialaggregation- InteractivitySECOND SCRE...
Navigation &discoverySocialaggregationRelated contentInteraction
Increased ratingsSponsoringSynchronous advertisingInteractive advertisingDrive 24/7 apps and contentProduct placement & af...
RETROFITTING SECOND SCREENROMMEL
Call To Action: announce second on TV screen andexplain its purpose on TVBEST PRACTICECALL TO ACTION
BEST PRACTICE: MEDIA REJUVENATIONKASSA
BEST PRACTICE: BRAND & DISTRIBUTEHOMECOACH
BEST PRACTICE: REWARD PARTICIPATIONHOMECOACHRED ROOM RED ROOMFeedback loop: using the data generated by secondscreen users...
BEST PRACTICE: EXTEND THE MOMENTHOMECOACHAuditions Battle Live Exchange
BEST PRACTICE: MAKE IT COUNTELECTIONS
BEST PRACTICE: DETERMINE THE OUTCOMEELECTIONS
BEST PRACTICE: FEEDBACK LOOP & INFLUENCEELECTIONS
BEST PRACTICE: SECOND SCREEN IS BIG DATAELECTIONS!"#$%&#$ %&#$!#$"#$ (#$)#$ )#$&#$*#$%&#$%*#$!&#$!*#$)&#$)*#$+,-.$ +/.0.1$...
Orchestrate peak events, create a huge build upCombine a shared, linear experience and individualinteractivity with a soci...
MADE FOR SECOND SCREENELECTIONS 2.0
MADE FOR SECOND SCREENCROSS SCREEN BRANDING
MADE FOR SECOND SCREENADSPOTTER
MADE FOR SECOND SCREENTHE BIG SAVE
@JEROEN020
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MCA 2013 - Jeroen Elfferich - ExMachina

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Transcript of "MCA 2013 - Jeroen Elfferich - ExMachina"

  1. 1. MADE FORSECOND SCREEN#MCA2013@JEROEN020
  2. 2. TVGames SocialMediaInteractiveTVTHAT’SUS!SocialGamesSocialTV
  3. 3. FOR OUR CUSTOMERS AND PARTNERSMAKING TV BETTER
  4. 4. You can import your contacts and mail from Yahoo!,Hotmail, AOL, and many other web mail or POPaccounts. If you want, well even keep importing yourmail for the next 30 days.we know it can be a pain to switch email accountswe hope this makes the transition to Gmail a bit easierONDERTITELCOMMERCIALBREAK!Video:‘Adverteren voor lege banken’, HvU 2012
  5. 5. RISE OF THEMEDIA MULTITASKERS15-30% of youraudience isonline whilewatching yourtelevisionprogramMedia multi-taskingdecreases brandrecognition& leads to loss ofadvertisersmessageSMARTPHONETABLET
  6. 6. Non-TV relatedTV related- Navigation & Discovery- Information- Communication & Socialaggregation- InteractivitySECOND SCREENTYPES OF USAGE
  7. 7. Navigation &discoverySocialaggregationRelated contentInteraction
  8. 8. Increased ratingsSponsoringSynchronous advertisingInteractive advertisingDrive 24/7 apps and contentProduct placement & affiliateFreemium & premium participationSECOND SCREENIS BIG BUSINESS
  9. 9. RETROFITTING SECOND SCREENROMMEL
  10. 10. Call To Action: announce second on TV screen andexplain its purpose on TVBEST PRACTICECALL TO ACTION
  11. 11. BEST PRACTICE: MEDIA REJUVENATIONKASSA
  12. 12. BEST PRACTICE: BRAND & DISTRIBUTEHOMECOACH
  13. 13. BEST PRACTICE: REWARD PARTICIPATIONHOMECOACHRED ROOM RED ROOMFeedback loop: using the data generated by secondscreen users to show back on TV and, potentially, toinfluence the course of the show
  14. 14. BEST PRACTICE: EXTEND THE MOMENTHOMECOACHAuditions Battle Live Exchange
  15. 15. BEST PRACTICE: MAKE IT COUNTELECTIONS
  16. 16. BEST PRACTICE: DETERMINE THE OUTCOMEELECTIONS
  17. 17. BEST PRACTICE: FEEDBACK LOOP & INFLUENCEELECTIONS
  18. 18. BEST PRACTICE: SECOND SCREEN IS BIG DATAELECTIONS!"#$%&#$ %&#$!#$"#$ (#$)#$ )#$&#$*#$%&#$%*#$!&#$!*#$)&#$)*#$+,-.$ +/.0.1$ 2345.16$ 7806/9$ :,08$ ;.<=>/45$ 78?$ 74/@$!"#$$#%&()#*+"*%&,#&-.%/&0012&34&54&034&054&634&654&734&89:#&8.#$#+&;(/#+<&!=$<.%&>9$=&?#@A"./&!=B&!.C&624&034&034&6D4&24&E4&74& 74&6E4&034&064&734&D4&D4&F4&64&654&0F4&074&654&E4&E4&74& F4&!"#$$#%&()#*+"*%&,#&-.%/&0012&
  19. 19. Orchestrate peak events, create a huge build upCombine a shared, linear experience and individualinteractivity with a social contextAttract massive amounts of people, let them participatesynchronouslyThe results of the interactions feed back into the sharedexperience and influence the outcomeAssess your second screen on business objectives:reach, engagement, user profiles, direct revenuesMADE FORSECOND SCREEN
  20. 20. MADE FOR SECOND SCREENELECTIONS 2.0
  21. 21. MADE FOR SECOND SCREENCROSS SCREEN BRANDING
  22. 22. MADE FOR SECOND SCREENADSPOTTER
  23. 23. MADE FOR SECOND SCREENTHE BIG SAVE
  24. 24. @JEROEN020
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