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MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
MCA 2013 - Edelman PR - Renate Nyborg
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MCA 2013 - Edelman PR - Renate Nyborg

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  • 1. Tweet me!I’m @renateLEARNING TO SEE THROUGHMOBILE TINTED GLASSESRenate Nyborg, Global Director of Mobile
  • 2. Tweet me!I’m @renateHELLO!I’m @renatefrom Edelman
  • 3. Tweet me!I’m @renateWHAT’S ON MY MINDNOT THIS
  • 4. Tweet me!I’m @renateWHAT’S ON MY MINDOR THIS
  • 5. Tweet me!I’m @renateARE AD/PR AGENCIES DEAD?We’re not in Kansas anymore...
  • 6. Tweet me!I’m @renateTHE WORLD CHANGES EVERY TUESDAY Tweet me!I’m @renateGoogle Glass 3D printingPebble SnapChat
  • 7. Tweet me!I’m @renateTHE QUESTION:If the world keeps changingevery week, what does‘business planning’ mean?
  • 8. HOWcan we plan aheadTweet me!I’m @renateA NEW PERSPECTIVE ON BUSINESSWHOshould do itWHAThas changed
  • 9. Tweet me!I’m @renateWHAThas changed
  • 10. Tweet me!I’m @renateTHE WORLD HAS CHANGEDSPOT THEDIFFERENCE?
  • 11. Tweet me!I’m @renateTHE INFLECTION IS COMING (INDIA 2012)Tweet me!I’m @renateTHE WEB IS MOBILE
  • 12. Tweet me!I’m @renate60%+ Facebook & Twitter100% InstagramTweet me!I’m @renateSOCIAL MEDIA IS MOBILE
  • 13. Tweet me!I’m @renateGoogle and search areat the very core of themobile experienceSEARCH IS MOBILE1 in 4Google searchesare on mobile
  • 14. Tweet me!I’m @renate017,50035,00052,50070,000Social Networing News Reference TV Guides RetailTOTALAUDIENCE44%49%58%45%61%FASTEST GROWING CONTENT CATEGORIES (2011 to 2012)Tweet me!I’m @renateNEWS IS MOBILE
  • 15. Tweet me!I’m @renateMOBILE DRIVES ACTION95% of smartphone users conduct local searches90% will act on their results within 24 hours64% of smartphone restaurant searches convertwithin one hourSource: Google Think Insights, October 2012
  • 16. Tweet me!I’m @renateREACH NEW AUDIENCESMOBILEWEBPERCEPTION REALITYMOBILEWEB
  • 17. Tweet me!I’m @renateBILLION6MOBILE IS EVERYONE Tweet me!I’m @renate
  • 18. Tweet me!I’m @renateMOBILE IS GLOBAL Tweet me!I’m @renate
  • 19. Tweet me!I’m @renate
  • 20. Tweet me!I’m @renateBRANDS DON’T RULE Tweet me!I’m @renate
  • 21. Tweet me!I’m @renate63%37%TOP 100 UK BRANDSIN FACT, BRANDS ARE BEHINDOptimisedUnoptimisedTweet me!I’m @renate
  • 22. Tweet me!I’m @renate83%10%7%ENGAGEMENT74%1%25%BUDGETPrint Mobile OtherAND THE GAP IS WAY TOO BIG Tweet me!I’m @renate
  • 23. HOWcan we plan aheadTweet me!I’m @renateA NEW PERSPECTIVE ON BUSINESS
  • 24. Tweet me!I’m @renateCAN WE STILL ‘PLAN’ BUSINESSES?Tweet me!I’m @renate
  • 25. Tweet me!I’m @renateLETS PLANT SOME SEEDS
  • 26. Tweet me!I’m @renateMOBILE IS BEHAVIOURHome WorkShop PlayTweet me!I’m @renate
  • 27. Tweet me!I’m @renateKNOW YOUR AUDIENCETweet me!I’m @renateARE YOU THINKING ABOUT THEIRLIFESTYLE OF MOBILITY?
  • 28. Tweet me!I’m @renateLISTEN TO SIGNALSTweet me!I’m @renate
  • 29. Tweet me!I’m @renateCASE STUDY: FACEBOOK ADSTweet me!I’m @renateUK BUDGET: £4,600
  • 30. Tweet me!I’m @renatePLAY AND PILOTTweet me!I’m @renate
  • 31. Tweet me!I’m @renateCASE STUDY: CAPTAIN MORGANTweet me!I’m @renate500,000+ new Facebook fans300%+ increase in engagementWhat is the ROI ofsocial media?Gee, I don’t know.Let’s find out usingMOBILE!
  • 32. Tweet me!I’m @renateSWITCH UP RECRUITMENTTweet me!I’m @renate
  • 33. Tweet me!I’m @renateSEE THROUGH MOBILE GLASSESCoeuisSummlyHailo
  • 34. Tweet me!I’m @renateSTART MAKING SENSETweet me!I’m @renate
  • 35. Tweet me!I’m @renateTHESE ARE OUR SEEDS FOR CHANGETREND SPOTTINGLISTEN TO SIGNALSPLAY & PILOTENTREPRENEURIAL EMPLOYEESA NEW PERSPECTIVE
  • 36. Tweet me!I’m @renateWHOshould do it
  • 37. Tweet me!I’m @renate
  • 38. Tweet me!I’m @renateTHANKS!Renate Nyborgrenate.nyborg@edelman.com
  • 39. Tweet me!I’m @renateOUR SERVICE OFFERING
  • 40. Tweet me!I’m @renateINSIGHT
  • 41. Tweet me!I’m @renateAPPS
  • 42. Tweet me!I’m @renateNumber 2 in foodNumber 1 in newsPROMOTION
  • 43. Tweet me!I’m @renateTRAININGEdelman Mobile Learning appsAvailable May 2013

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