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MCA 2013 - Edelman PR - Renate Nyborg
 

MCA 2013 - Edelman PR - Renate Nyborg

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    MCA 2013 - Edelman PR - Renate Nyborg MCA 2013 - Edelman PR - Renate Nyborg Presentation Transcript

    • Tweet me!I’m @renateLEARNING TO SEE THROUGHMOBILE TINTED GLASSESRenate Nyborg, Global Director of Mobile
    • Tweet me!I’m @renateHELLO!I’m @renatefrom Edelman
    • Tweet me!I’m @renateWHAT’S ON MY MINDNOT THIS
    • Tweet me!I’m @renateWHAT’S ON MY MINDOR THIS
    • Tweet me!I’m @renateARE AD/PR AGENCIES DEAD?We’re not in Kansas anymore...
    • Tweet me!I’m @renateTHE WORLD CHANGES EVERY TUESDAY Tweet me!I’m @renateGoogle Glass 3D printingPebble SnapChat
    • Tweet me!I’m @renateTHE QUESTION:If the world keeps changingevery week, what does‘business planning’ mean?
    • HOWcan we plan aheadTweet me!I’m @renateA NEW PERSPECTIVE ON BUSINESSWHOshould do itWHAThas changed
    • Tweet me!I’m @renateWHAThas changed
    • Tweet me!I’m @renateTHE WORLD HAS CHANGEDSPOT THEDIFFERENCE?
    • Tweet me!I’m @renateTHE INFLECTION IS COMING (INDIA 2012)Tweet me!I’m @renateTHE WEB IS MOBILE
    • Tweet me!I’m @renate60%+ Facebook & Twitter100% InstagramTweet me!I’m @renateSOCIAL MEDIA IS MOBILE
    • Tweet me!I’m @renateGoogle and search areat the very core of themobile experienceSEARCH IS MOBILE1 in 4Google searchesare on mobile
    • Tweet me!I’m @renate017,50035,00052,50070,000Social Networing News Reference TV Guides RetailTOTALAUDIENCE44%49%58%45%61%FASTEST GROWING CONTENT CATEGORIES (2011 to 2012)Tweet me!I’m @renateNEWS IS MOBILE
    • Tweet me!I’m @renateMOBILE DRIVES ACTION95% of smartphone users conduct local searches90% will act on their results within 24 hours64% of smartphone restaurant searches convertwithin one hourSource: Google Think Insights, October 2012
    • Tweet me!I’m @renateREACH NEW AUDIENCESMOBILEWEBPERCEPTION REALITYMOBILEWEB
    • Tweet me!I’m @renateBILLION6MOBILE IS EVERYONE Tweet me!I’m @renate
    • Tweet me!I’m @renateMOBILE IS GLOBAL Tweet me!I’m @renate
    • Tweet me!I’m @renate
    • Tweet me!I’m @renateBRANDS DON’T RULE Tweet me!I’m @renate
    • Tweet me!I’m @renate63%37%TOP 100 UK BRANDSIN FACT, BRANDS ARE BEHINDOptimisedUnoptimisedTweet me!I’m @renate
    • Tweet me!I’m @renate83%10%7%ENGAGEMENT74%1%25%BUDGETPrint Mobile OtherAND THE GAP IS WAY TOO BIG Tweet me!I’m @renate
    • HOWcan we plan aheadTweet me!I’m @renateA NEW PERSPECTIVE ON BUSINESS
    • Tweet me!I’m @renateCAN WE STILL ‘PLAN’ BUSINESSES?Tweet me!I’m @renate
    • Tweet me!I’m @renateLETS PLANT SOME SEEDS
    • Tweet me!I’m @renateMOBILE IS BEHAVIOURHome WorkShop PlayTweet me!I’m @renate
    • Tweet me!I’m @renateKNOW YOUR AUDIENCETweet me!I’m @renateARE YOU THINKING ABOUT THEIRLIFESTYLE OF MOBILITY?
    • Tweet me!I’m @renateLISTEN TO SIGNALSTweet me!I’m @renate
    • Tweet me!I’m @renateCASE STUDY: FACEBOOK ADSTweet me!I’m @renateUK BUDGET: £4,600
    • Tweet me!I’m @renatePLAY AND PILOTTweet me!I’m @renate
    • Tweet me!I’m @renateCASE STUDY: CAPTAIN MORGANTweet me!I’m @renate500,000+ new Facebook fans300%+ increase in engagementWhat is the ROI ofsocial media?Gee, I don’t know.Let’s find out usingMOBILE!
    • Tweet me!I’m @renateSWITCH UP RECRUITMENTTweet me!I’m @renate
    • Tweet me!I’m @renateSEE THROUGH MOBILE GLASSESCoeuisSummlyHailo
    • Tweet me!I’m @renateSTART MAKING SENSETweet me!I’m @renate
    • Tweet me!I’m @renateTHESE ARE OUR SEEDS FOR CHANGETREND SPOTTINGLISTEN TO SIGNALSPLAY & PILOTENTREPRENEURIAL EMPLOYEESA NEW PERSPECTIVE
    • Tweet me!I’m @renateWHOshould do it
    • Tweet me!I’m @renate
    • Tweet me!I’m @renateTHANKS!Renate Nyborgrenate.nyborg@edelman.com
    • Tweet me!I’m @renateOUR SERVICE OFFERING
    • Tweet me!I’m @renateINSIGHT
    • Tweet me!I’m @renateAPPS
    • Tweet me!I’m @renateNumber 2 in foodNumber 1 in newsPROMOTION
    • Tweet me!I’m @renateTRAININGEdelman Mobile Learning appsAvailable May 2013