Startupping 2.0: Lessons Learned Birthing and Building Web Startups Mark Fletcher http:// www.wingedpig.com September 13, ...
Startup Experience  <ul><li>Founder </li></ul><ul><ul><li>ONElist (acquired by Yahoo) </li></ul></ul><ul><ul><li>Bloglines...
Kitchen Table Web Business <ul><li>More and easier capital </li></ul><ul><li>Free/low-cost tools, storage, equipment </li>...
In the beginning, you have … <ul><li>Identified a genuine pain point </li></ul><ul><li>A passion for the idea </li></ul><u...
Assembling your team <ul><li>Outsource </li></ul><ul><ul><li>Elance </li></ul></ul><ul><ul><li>Rent A Coder </li></ul></ul...
Building the Service <ul><li>Be Cheap!! </li></ul><ul><ul><li>No office overhead </li></ul></ul><ul><ul><li>Free tools </l...
The Result of Being Cheap <ul><li>From Fred Wilson, Union Square Ventures </li></ul><ul><li>http://avc.blogs.com/a_vc/2006...
The Design <ul><li>Don’t reinvent the UI </li></ul><ul><li>Expose as much content as possible </li></ul><ul><li>Show activ...
Raising Money <ul><li>Get educated on the types of financing </li></ul><ul><ul><li>Friends and family </li></ul></ul><ul><...
Marketing <ul><li>PR is cheapest marketing you can do </li></ul><ul><ul><li>Pursue on-line opinion makers </li></ul></ul><...
Partnering <ul><li>DON’T </li></ul>
The Exit <ul><li>Do you need one? </li></ul><ul><li>ONElist vs Bloglines experience </li></ul><ul><li>Don’t sell – be boug...
Examples <ul><li>SmugMug </li></ul><ul><ul><li>No outside funding </li></ul></ul><ul><ul><li>Used Amazon’s S3 to save $1M ...
Startup Commandments <ul><li>Your idea isn't new. Pick an idea; at least 50 other people have thought of it. People will t...
Resources <ul><li>Google Docs and Spreadsheets </li></ul><ul><li>Skype for chatrooms </li></ul><ul><li>37 Signals Backpack...
<ul><li>Go forth, and may  the best t-shirt win!  </li></ul><ul><li>Join the conversation at </li></ul><ul><li>http:// www...
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Mark Fletcher e.day 2007: Startupping 2.0

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Mark talks about the process of starting an Internet company in the 21st century. Small, cheap, and fast is the name of the game. Hear practical advice about what to do and what not to do. Technology, marketing and finance will be covered. This is not your father's Internet startup.

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  • In a world where starting a technology biz has changed dramatically, one thing has remained constant, and that is starting a company is all about the t-shirt.  People fight for them, prize them, and long after a company is gone, their ghosts survive in the form of t-shirts people continue to wear.
  • Mark Fletcher e.day 2007: Startupping 2.0

    1. Startupping 2.0: Lessons Learned Birthing and Building Web Startups Mark Fletcher http:// www.wingedpig.com September 13, 2007
    2. Startup Experience <ul><li>Founder </li></ul><ul><ul><li>ONElist (acquired by Yahoo) </li></ul></ul><ul><ul><li>Bloglines (acquired by Ask Jeeves) </li></ul></ul><ul><ul><li>Startupping </li></ul></ul><ul><li>Advisor </li></ul><ul><ul><li>One True Media </li></ul></ul><ul><ul><li>Techdirt </li></ul></ul><ul><ul><li>Wesabe </li></ul></ul><ul><li>Early stage employee </li></ul><ul><ul><li>Diba (acquired by Sun Microsystems) </li></ul></ul><ul><ul><li>Pixel Media </li></ul></ul>
    3. Kitchen Table Web Business <ul><li>More and easier capital </li></ul><ul><li>Free/low-cost tools, storage, equipment </li></ul><ul><li>World wide outsourcing, virtual teams </li></ul><ul><li>New business models </li></ul>
    4. In the beginning, you have … <ul><li>Identified a genuine pain point </li></ul><ul><li>A passion for the idea </li></ul><ul><li>A business model </li></ul><ul><li>Become educated </li></ul><ul><li>Another job </li></ul>
    5. Assembling your team <ul><li>Outsource </li></ul><ul><ul><li>Elance </li></ul></ul><ul><ul><li>Rent A Coder </li></ul></ul><ul><ul><li>Amazon Mechanical Turk </li></ul></ul><ul><li>Collaborate using Internet tools </li></ul><ul><li>Harness users – extended team members </li></ul><ul><li>Hire a lawyer </li></ul>
    6. Building the Service <ul><li>Be Cheap!! </li></ul><ul><ul><li>No office overhead </li></ul></ul><ul><ul><li>Free tools </li></ul></ul><ul><ul><li>Storage </li></ul></ul><ul><ul><li>Rent, don’t buy, servers </li></ul></ul><ul><li>Release Early/Release Often (3 Month Rule) </li></ul><ul><ul><li>Doesn’t Have to be Perfect </li></ul></ul><ul><ul><li>Involve Your Users </li></ul></ul>
    7. The Result of Being Cheap <ul><li>From Fred Wilson, Union Square Ventures </li></ul><ul><li>http://avc.blogs.com/a_vc/2006/12/web_20_is_a_gif.html </li></ul>
    8. The Design <ul><li>Don’t reinvent the UI </li></ul><ul><li>Expose as much content as possible </li></ul><ul><li>Show activity on the home page </li></ul><ul><li>Do some SEO </li></ul><ul><li>Make registration easy (do you even need it?) </li></ul><ul><li>Room for ads </li></ul><ul><li>Amy Jo Kim’s presentation at Etech - Putting the Fun in Functional: http://shufflebrain.com/etech06.htm </li></ul>
    9. Raising Money <ul><li>Get educated on the types of financing </li></ul><ul><ul><li>Friends and family </li></ul></ul><ul><ul><li>Traditional angels </li></ul></ul><ul><ul><li>VC </li></ul></ul><ul><ul><li>New funding sources </li></ul></ul><ul><ul><ul><li>Y Combinator & Techstars in USA </li></ul></ul></ul><ul><ul><ul><li>Seedcamp in Europe </li></ul></ul></ul><ul><li>How Much? </li></ul><ul><li>Raising Money Takes Time </li></ul>
    10. Marketing <ul><li>PR is cheapest marketing you can do </li></ul><ul><ul><li>Pursue on-line opinion makers </li></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Digg & Reddit </li></ul></ul></ul><ul><ul><ul><li>Slashdot </li></ul></ul></ul><ul><ul><li>Let traditional press find you </li></ul></ul><ul><li>Focus on viral aspects and user growth </li></ul><ul><li>Get a blog </li></ul><ul><li>Social network piggybacking </li></ul>
    11. Partnering <ul><li>DON’T </li></ul>
    12. The Exit <ul><li>Do you need one? </li></ul><ul><li>ONElist vs Bloglines experience </li></ul><ul><li>Don’t sell – be bought </li></ul><ul><li>Investment bankers </li></ul><ul><ul><li>What they are </li></ul></ul><ul><ul><li>Finding/Interviewing them </li></ul></ul><ul><ul><li>Negotiating with them </li></ul></ul><ul><li>The sad truth about being acquired </li></ul>
    13. Examples <ul><li>SmugMug </li></ul><ul><ul><li>No outside funding </li></ul></ul><ul><ul><li>Used Amazon’s S3 to save $1M </li></ul></ul><ul><li>iLike </li></ul><ul><ul><li>Piggybacked off Facebook </li></ul></ul><ul><ul><li>11M users total </li></ul></ul><ul><ul><li>7M Facebook users in 5 months </li></ul></ul>
    14. Startup Commandments <ul><li>Your idea isn't new. Pick an idea; at least 50 other people have thought of it. People will tell you they know more than you do. If that's really the case, you shouldn't be doing your startup. </li></ul><ul><li>You will have at least one catastrophe every three months. </li></ul><ul><li>If you don't pay attention to your competition, they will turn out to be geniuses and will crush you. If you do pay attention to them, they will turn out to be idiots and you will have wasted your time. </li></ul><ul><li>Abject Terror. Overwhelming Joy. Monstrous Greed. Embrace and harness these emotions you must. </li></ul><ul><li>You have to be wrong in the head to start a company. But we have all the fun. </li></ul>
    15. Resources <ul><li>Google Docs and Spreadsheets </li></ul><ul><li>Skype for chatrooms </li></ul><ul><li>37 Signals Backpack/Campfire </li></ul><ul><li>Yahoo Groups </li></ul><ul><li>Elance, Rent A Coder, Amazon Mechanical Turk </li></ul><ul><li>Startupping </li></ul><ul><li>Y! Combinator News </li></ul><ul><li>Open Coffees, Meetups </li></ul><ul><li>Google Analytics for web metrics </li></ul><ul><li>Feedburner for feed metrics </li></ul>
    16. <ul><li>Go forth, and may the best t-shirt win! </li></ul><ul><li>Join the conversation at </li></ul><ul><li>http:// www.startupping.com </li></ul>

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