Lane Becker Funnel Of Love
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Lane Becker Funnel Of Love

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Emerce eDay 2009 Van Nelle Rotterda

Emerce eDay 2009 Van Nelle Rotterda

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Lane Becker Funnel Of Love Lane Becker Funnel Of Love Presentation Transcript

  • http://www.flickr.com/photos/thomashawk/ So you’ve got these customers
  • And you want them to:
  • Love you http://www.flickr.com/photos/gi/ View slide
  • http://www.flickr.com/photos/andresrueda/ Buy from you View slide
  • Tell their friends all about you http://www.flickr.com/photos/pricklebush/
  • And you’ve got this community http://www.flickr.com/photos/akc77/
  • Can it do all that for you? It can.
  • http://www.flickr.com/photos/13522901@N00/ In easy steps:
  • 1 ONE Know your special purpose
  • Breeding trust
  • 2 TWO Set some rules
  • 3 THREE Set clear expectations
  • Establish an internal policy for response
  • Evolve your policy as the community grows
  • Respond quickly (but only if there’s no malice in your heart)
  • 4 FOUR Cast a wide net
  • Weave Community Throughout the User Experience
  • 5 FIVE Create productive outcomes
  • http://www.flickr.com/photos/thomashawk/ Learn to say you’re sorry.
  • Help us help you
  • 6 SIX Make it personal
  • Discourage Anonymity
  • Use your real name and voice. http://www.flickr.com/photos/cunisdiabolis/
  • http://www.flickr.com/photos/kishorephotography/ Be human.