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  • 1. http://www.flickr.com/photos/thomashawk/ So you’ve got these customers
  • 2. And you want them to:
  • 3. Love you http://www.flickr.com/photos/gi/
  • 4. http://www.flickr.com/photos/andresrueda/ Buy from you
  • 5. Tell their friends all about you http://www.flickr.com/photos/pricklebush/
  • 6. And you’ve got this community http://www.flickr.com/photos/akc77/
  • 7. Can it do all that for you? It can.
  • 8. http://www.flickr.com/photos/13522901@N00/ In easy steps:
  • 9. 1 ONE Know your special purpose
  • 10. Breeding trust
  • 11. 2 TWO Set some rules
  • 12. 3 THREE Set clear expectations
  • 13. Establish an internal policy for response
  • 14. Evolve your policy as the community grows
  • 15. Respond quickly (but only if there’s no malice in your heart)
  • 16. 4 FOUR Cast a wide net
  • 17. Weave Community Throughout the User Experience
  • 18. 5 FIVE Create productive outcomes
  • 19. http://www.flickr.com/photos/thomashawk/ Learn to say you’re sorry.
  • 20. Help us help you
  • 21. 6 SIX Make it personal
  • 22. Discourage Anonymity
  • 23. Use your real name and voice. http://www.flickr.com/photos/cunisdiabolis/
  • 24. http://www.flickr.com/photos/kishorephotography/ Be human.