John Mangelaars - Travix - eRetail 2014

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John Mangelaars - Travix - eRetail 2014

  1. 1. John Mangelaars CEO Travix EMERCE eRetail
  2. 2. Travix
  3. 3. • 1.042.646 bezoekers per dag • 138 channel partners • 5 miljoen searches per dag • 19 betaalmethodes • Gemiddelde conversie van zoeken naar boeken: 0,055% • Onze zoekmachine genereert meer dan 25M zinvolle log berichten per dag • We produceren meer dan 50TB per dag
  4. 4. 5
  5. 5. 6
  6. 6. 7 Ons speelveld klant
  7. 7. Wie is de klant? 8 Wie is onze klant?
  8. 8. 9 Play the game Optimalize Maintain customer
  9. 9. 10 Win back Features High CPA to low CPA
  10. 10. ARPU Retain Loyalty
  11. 11. Win back 13 Standards Culture Central vs Local Needs Touchpoints Tools Data
  12. 12. Culture Data is leading Listen to our customers Quickly implement ideas or stop Always on, 24/7

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