Iam'10 dq &a andries de jonge

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Iam'10 dq &a andries de jonge

  1. 1. Use all your advertising data for a higher ROI Andries de Jonge | DQ&A Information and Innovation Officer 1 www.dqna.com
  2. 2. Profile Andries de Jonge Information and innovation officer • At DQ&A Since 2003 • * • * 2 www.dqna.com
  3. 3. DQ&A Delivering higher ROI from your online marketing. Campaign Management Consulting • Display Advertising • Ad Exchange • Rich Media Technology • Search Engine Marketing • Email Marketing DQ&A • Six offices worldwide Outsourcing • 100+ professionals • 010+ languages 3 www.dqna.com
  4. 4. Partnerships We work side by side with our partners. 4 www.dqna.com
  5. 5. Acquiring data across advertising channels… Display Rich Media Search Video Mobile 5 www.dqna.com
  6. 6. The complete campaign lifecycle A hand full of information Creative and delivery software Execute Planning Tools Analytics Plan Measure Optimize Dynamic Ads & Optimization 6 www.dqna.com
  7. 7. Cross-channel reporting Mobile Widgets Branded Content Display Search Video and In-Video Ads Report Central 7 www.dqna.com 
  8. 8. Understand the Customer Journey Awareness 30 days View Preroll Banner View 120 x 600 … Orientation Banner 15 days Click 728 x SEA 90 click Conversion A (Soft) Conversion B (Soft) Conversion 0 days Conversion C (Hard) 8 www.dqna.com
  9. 9. Exposure to Conversion Measuring the impact of Display and Search on conversions • Shows last 10 points of exposure that led to a conversion • Click Stream Evaluation (Generic vs. Branded Keywords) Integrated Search and Display Reporting • Search and display conversion rate analysis • Control groups for meaningful analysis 9 www.dqna.com
  10. 10. Conversion Attribution          10 www.dqna.com
  11. 11. Case: Telfort Remarketing drives ROI Goal: Clients prospective: Optimize Media spend via better use of technology = > 100% target Platforms: Display and Search Add-on Technology: Remarketing, Analytics, Ad Planning, Reporting, Dynamic Ads that can be optimized on-the-fly 11 www.dqna.com
  12. 12. Case: Telfort Remarketing drives ROI Road map •Use existing data to re-target •Customer Journey •Explore on why conversion failed to happen in previous campaigns •Integrated reporting •Advanced technologies and gave Telfort better insight and more control over •Exposure to conversion data •Time lag to conversion •Creating customer segments with Remarketing through the use of existing DATA 12 www.dqna.com
  13. 13. Key takeaways • Technology should play a bigger role in your business and online marketing budget. • Use existing tools, not DIY! • Make data transparent, accessible and optimize! • You should be able to retrieve, analyze and interpret data. • Having a data analyst to handle your data work will speed up the process. 13 www.dqna.com
  14. 14. So, to achieve goals… Increase Investment on technology Reduce total online media waste Result ROI Costs 14 www.dqna.com
  15. 15. Thank you! Questions? Andries de Jonge| DQ&A andries@dqatraffic.com Follow us! DQNA 15 www.dqna.com

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