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Frans Appels - Netprofiler - Conversion14
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Frans Appels - Netprofiler - Conversion14

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  • 1. De 6 stappen, cases en praktische tools voor conversie optimalisatie Emerce Conversion - 20141
  • 2. 2 Emerce Conversion - 2014 Hoe krijg je ideeën en inzichten om je conversie te gaan verbeteren?
  • 3. 3 Hoe krijg je inzichten? Bron: Avinash KaushikEmerce Conversion - 2014
  • 4. 4 a Agenda Emerce Conversion - 2014
  • 5. Over Netprofiler Netprofiler: 21 consultants • Frans Appels: Managing consultant • Paul van Leijden: Usability & conversie consultant Online marketing bureau gespecialiseerd in: - Webanalytics - Conversie optimalisatie en Usability - Traffic optimalisatie (SEA, SEO, Social, etc.) Partner van: 5 Emerce Conversion - 2014
  • 6. 6 Wie helpen we online succesvol te zijn? Emerce Conversion - 2014
  • 7. De 3 elementen voor conversie optimalisatie 7 UX & Conversie Traffic Web analytics SEA SEO Email marketing Affiliate marketing Vergelijkingsites Display advertising Social media Retargeting Real Time Bidding etc. Expert review Landing page optimalisatie Usability onderzoek A/B- en multivariate testen Behavioural targeting etc. Conversie % CPO ROI Bounce rate Conversie attributie Emerce Conversion - 2014
  • 8. 8 1 | Web analytics Emerce Conversion - 2014
  • 9. 1 | Kansen spotten 9 Emerce Conversion - 2014 • .. Unstructured data mining
  • 10. 1 | Kansen spotten 10 Emerce Conversion - 2014
  • 11. Bron: Kaushik.net 1 | Bounce rate verlagen 11 Emerce Conversion - 2014
  • 12. 1 | Kansen spotten 12 Emerce Conversion - 2014
  • 13. 1 | Kansen spotten 13 Emerce Conversion - 2014
  • 14. 1 | Kansen spotten 14 Emerce Conversion - 2014
  • 15. 1 | Kansen spotten Emerce Conversion - 201415
  • 16. 16 2 | Expert audit Emerce Conversion - 2014
  • 17. 2 | Ontwerpcyclus 17 Emerce Conversion - 2014
  • 18. 2 | Expert analyse Emerce Conversion - 2014
  • 19. 19 2 | Expert analyse Emerce Conversion - 2014
  • 20. 20 2 | Expert analyse Emerce Conversion - 2014
  • 21. 21 2 | Expert analyse Emerce Conversion - 2014
  • 22. 22 3 | Voice of the customer Emerce Conversion - 2014
  • 23. 3.1 | Online survey 23 Emerce Conversion - 2014
  • 24. 3.2 | Customer feedback 24 Emerce Conversion - 2014
  • 25. 3.2 | Feedback tools 25 Emerce Conversion - 2014 High End • Clarabridge • Bazaarvoice • Opionlab • iPerceptions Bron: Actualinsights.com Popular • Usabilla • Kampyle • Mopinion
  • 26. 3.3| Mouse tracking, crazy egg 26 Emerce Conversion - 2014
  • 27. 3.4 | Usability onderzoek Emerce Conversion - 201427
  • 28. 28 4 | A/B testen Emerce Conversion - 2014
  • 29. 29 Emerce Conversion - 2014 4 | A/B Testen
  • 30. 30 Visual Website Optimizer • Maakt het mogelijk om eenvoudig een A/B test op te zetten. • De marketeer kan zonder tussenkomst van IT een test opzetten, uitvoeren en analyseren. Emerce Conversion - 2014 4 | A/B Testen
  • 31. 4 |A/B Testen Emerce Conversion - 201431 A: Control + 246 % B: variant
  • 32. A B + 21% in conversie + 63% in waarde / bezoek 4 |A / B Testen Emerce Conversion - 201432
  • 33. 33 5 | Behavioral targeting Emerce Conversion - 2014
  • 34. 5.1 | Behavioural targeting met Personyze Emerce Conversion - 201434
  • 35. 5.2 | Targeten site verlaters (Ve Interactive) Emerce Conversion - 201435
  • 36. 36 6 | Organisatie en proces Emerce Conversion - 2014
  • 37. 6 | Team 37 Emerce Conversion - 2014 Competenties in conversie team: • Webanalist • Usability specialist • Designer • Techneut • (Online marketeer)
  • 38. 6 | De 6 dimensies van optimalisatie 38 Emerce Conversion - 2014 Stéphane Hamel http://www.cardinalpath.com/services/online-analytics-maturity-model/assessment/
  • 39. 39 Tool overzicht Emerce Conversion - 2014
  • 40. 19 praktische conversie optimalisatie tools 40 Emerce Conversion - 2014
  • 41. 41 Emerce Conversion - 2014 Zijn er vragen?
  • 42. Een keer kennismaken? Netprofiler 020 345 94 88 www.netprofiler.nl Frans Appels frans@netprofiler.nl Paul van Leijden paul@netprofiler.nl