eTravel 2013 - Maarten Hoekstra - KPMG

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  • GeeneenduidigedefinitieEr is tegenwoordigverschikelijkveel data beschikbaarVelocityVolumeVarietyEventueel: Veracity / Complexity
  • “If you can’t measure it, you can’t manage it.” - Peter DruckerMaslow heeftooiteenmooiepiramidegemaakt die de hierarchy van de behoeftebeschrijft. Wellicht isditeenbeetjegestrechtemetafoorvoor BigData maarer zit zekereen kern van waarheid in. Data op zichzelfdoetniets. Het betekentniets, in de ruwevorm is het enkeleenoverdosisaan details. Er zit echterwaarde in wanneerer met de juistevraaginformatie van data wordtgemaakt.En met informatiewellichtzelfskennis of wijsheidwordtopgebouwd.
  • 3D bio-printing
  • multiple identities portfolios, both real and virtual
  • partially automated and data-based decision making in real time
  • Data VS InformatieInzicht
  • Meten is weten
  • eTravel 2013 - Maarten Hoekstra - KPMG

    1. 1. BigData for betterbusinessMaarten HoekstraKPMG MC
    2. 2. 2© 2013 KPMG Advisory N.V., registered with the trade register in the Netherlands under number 33263682, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network ofindependent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in the Netherlands. The KPMG name, logo and‘cutting through complexity’ are registered trademarks or trademarks of KPMG International.IntroductionStorm
    3. 3. 3© 2013 KPMG Advisory N.V., registered with the trade register in the Netherlands under number 33263682, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network ofindependent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in the Netherlands. The KPMG name, logo and‘cutting through complexity’ are registered trademarks or trademarks of KPMG International.Wat is BigData
    4. 4. 4© 2013 KPMG Advisory N.V., registered with the trade register in the Netherlands under number 33263682, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network ofindependent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in the Netherlands. The KPMG name, logo and‘cutting through complexity’ are registered trademarks or trademarks of KPMG International.Wat is BigData
    5. 5. 5© 2013 KPMG Advisory N.V., registered with the trade register in the Netherlands under number 33263682, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network ofindependent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in the Netherlands. The KPMG name, logo and‘cutting through complexity’ are registered trademarks or trademarks of KPMG International.Disruptive Technologies
    6. 6. 6© 2013 KPMG Advisory N.V., registered with the trade register in the Netherlands under number 33263682, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network ofindependent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in the Netherlands. The KPMG name, logo and‘cutting through complexity’ are registered trademarks or trademarks of KPMG International.Disruptive Technologies3D printing
    7. 7. 7© 2013 KPMG Advisory N.V., registered with the trade register in the Netherlands under number 33263682, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network ofindependent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in the Netherlands. The KPMG name, logo and‘cutting through complexity’ are registered trademarks or trademarks of KPMG International.Disruptive TechnologiesCocktail identities
    8. 8. 8© 2013 KPMG Advisory N.V., registered with the trade register in the Netherlands under number 33263682, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network ofindependent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in the Netherlands. The KPMG name, logo and‘cutting through complexity’ are registered trademarks or trademarks of KPMG International.Disruptive TechnologiesInternet of things
    9. 9. 9© 2013 KPMG Advisory N.V., registered with the trade register in the Netherlands under number 33263682, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network ofindependent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in the Netherlands. The KPMG name, logo and‘cutting through complexity’ are registered trademarks or trademarks of KPMG International.Disruptive TechnologiesReal-time Decision Making
    10. 10. 10© 2013 KPMG Advisory N.V., registered with the trade register in the Netherlands under number 33263682, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network ofindependent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in the Netherlands. The KPMG name, logo and‘cutting through complexity’ are registered trademarks or trademarks of KPMG International.Disruptive TechnologiesMobile Money
    11. 11. 11© 2013 KPMG Advisory N.V., registered with the trade register in the Netherlands under number 33263682, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network ofindependent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in the Netherlands. The KPMG name, logo and‘cutting through complexity’ are registered trademarks or trademarks of KPMG International.BetterBusiness?
    12. 12. 12© 2013 KPMG Advisory N.V., registered with the trade register in the Netherlands under number 33263682, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network ofindependent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in the Netherlands. The KPMG name, logo and‘cutting through complexity’ are registered trademarks or trademarks of KPMG International.BigData for better businessMeetbare gedragspatronen
    13. 13. 13© 2013 KPMG Advisory N.V., registered with the trade register in the Netherlands under number 33263682, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network ofindependent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in the Netherlands. The KPMG name, logo and‘cutting through complexity’ are registered trademarks or trademarks of KPMG International.BigData for better businessAB testingI’m on TwitterFollow me on twitterYou should follow me on twitterYou should follow me on twitter here.UsersFollow meon twitterI’m onTwitter25% Conversion Rate20% Conversion RateLocaloptimumGlobaloptimum
    14. 14. 14© 2013 KPMG Advisory N.V., registered with the trade register in the Netherlands under number 33263682, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network ofindependent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in the Netherlands. The KPMG name, logo and‘cutting through complexity’ are registered trademarks or trademarks of KPMG International.BigData for better businessLocation based services
    15. 15. 15© 2013 KPMG Advisory N.V., registered with the trade register in the Netherlands under number 33263682, is a subsidiary of KPMG Europe LLP and a member firm of the KPMG network ofindependent member firms affiliated with KPMG International Cooperative (‘KPMG International’), a Swiss entity. All rights reserved. Printed in the Netherlands. The KPMG name, logo and‘cutting through complexity’ are registered trademarks or trademarks of KPMG International.BigData for better businessCombineren van databronnen
    16. 16. Vragen?

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