Understanding The Changing European Online Travel Consumer<br />8 June 2011<br />
The Past<br />2<br />
1991<br />360 million people online<br />3<br />8 June 2011<br />
2011<br />8 June 2011<br />4<br />
The Present<br />5<br />
2011<br />2 billion users now on-line worldwide<br />8 June 2011<br />6<br />
2011<br />A brave new age<br />8 June 2011<br />7<br />The internet<br />Cloud computing<br />3G mobiles<br />Social Netwo...
Where does TripAdvisor fit in?<br />TripAdvisor was founded in February 2000 as an unbiased resource to research and <br /...
Europe<br />13.7m<br />North <br />America<br />12.3m<br />Middle East<br />& <br />Africa<br />1.9m<br />APAC<br />6.5m<b...
TripAdvisor – Worldwide <br />The world’s biggest travel website<br />8 June 2011<br />10<br />Comscore March 2011<br />Tr...
Who are our users?<br />8 June 2011<br />11<br />Europa TGINet20101R1 – EU Market<br />An up market, older audience<br />H...
The Future<br />12<br />
TripAdvisor Working With Facebook<br />8 June 2011<br />13<br />+5m monthly active users<br />+2.3 billionpins!<br />+5m n...
The Modern Mobile Traveller<br />8 June 2011<br />14<br />Inspiration<br />Return <br />&Review<br />Mobile<br />Functiona...
Mobile<br />Augmented Reality<br />8 June 2011<br />15<br />“Best Travel App”<br />at the inaugural <br />Carphone Warehou...
Streetview<br />8 June 2011<br />16<br />
By 2012 Online is expected to represent over<br />60% of all travel transactions in Europe<br />8 June 2011<br />17<br />J...
What Does This All Mean?<br />8 June 2011<br />18<br />The commercial market is becoming more competitive<br />Travellers ...
19<br />8 June 2011<br />
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eTravel 2011 - Victoria Delany - TripAdvisor

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eTravel 2011 - Victoria Delany - TripAdvisor

  1. 1. Understanding The Changing European Online Travel Consumer<br />8 June 2011<br />
  2. 2. The Past<br />2<br />
  3. 3. 1991<br />360 million people online<br />3<br />8 June 2011<br />
  4. 4. 2011<br />8 June 2011<br />4<br />
  5. 5. The Present<br />5<br />
  6. 6. 2011<br />2 billion users now on-line worldwide<br />8 June 2011<br />6<br />
  7. 7. 2011<br />A brave new age<br />8 June 2011<br />7<br />The internet<br />Cloud computing<br />3G mobiles<br />Social Networking<br />iPhone<br />iPad<br />Android mobiles<br />Apps<br />Facebook<br />Twitter<br />Power of the People<br />
  8. 8. Where does TripAdvisor fit in?<br />TripAdvisor was founded in February 2000 as an unbiased resource to research and <br />plan all aspects of travel<br />8 June 2011<br />8<br />
  9. 9. Europe<br />13.7m<br />North <br />America<br />12.3m<br />Middle East<br />& <br />Africa<br />1.9m<br />APAC<br />6.5m<br />LATAM<br />2.3m<br />Where are they?<br />TripAdvisor is the Worlds largest travel site with 36.7m Unique Users<br />8 June 2011<br />9<br />Comscore March 2011<br />
  10. 10. TripAdvisor – Worldwide <br />The world’s biggest travel website<br />8 June 2011<br />10<br />Comscore March 2011<br />TripAdvisor is:<br />+12% larger than Expedia<br />+22% larger than Yahoo Travel<br />
  11. 11. Who are our users?<br />8 June 2011<br />11<br />Europa TGINet20101R1 – EU Market<br />An up market, older audience<br />House Hold Income<br />€5k-20k<br />€20k-35k<br />+€55k<br />€35k-55k<br />Male 46% Female54%<br />
  12. 12. The Future<br />12<br />
  13. 13. TripAdvisor Working With Facebook<br />8 June 2011<br />13<br />+5m monthly active users<br />+2.3 billionpins!<br />+5m new pins every day <br />
  14. 14. The Modern Mobile Traveller<br />8 June 2011<br />14<br />Inspiration<br />Return <br />&Review<br />Mobile<br />Functionality<br />Research & Planning<br />Pre Travel<br />Website<br />Usage<br />Booking<br />Travelling<br />In Destination<br />Pre Travel<br />
  15. 15. Mobile<br />Augmented Reality<br />8 June 2011<br />15<br />“Best Travel App”<br />at the inaugural <br />Carphone Warehouse <br />Appys Awards<br />
  16. 16. Streetview<br />8 June 2011<br />16<br />
  17. 17. By 2012 Online is expected to represent over<br />60% of all travel transactions in Europe<br />8 June 2011<br />17<br />JPMorgan and company reports, "Nothing But Net," January 5, 2009<br />Online is now a dominant player in every travel companies revenue stream<br />
  18. 18. What Does This All Mean?<br />8 June 2011<br />18<br />The commercial market is becoming more competitive<br />Travellers want to see more UGC, Reviews & Opinions<br /><ul><li>It Inspires, Answers Questions & gives confidence</li></ul>Travellers love holidays and will continue to travel even when they experience economic difficulties<br />Mobile is growing and looks to eventually replicate user patterns on computers<br />The wisdom of friends will grow and helps travellers gain further trusted advice that might not be on the web<br />Further change will occur and new technology will come but it does not always have to be that complicated……… The Traveller is the key!<br />
  19. 19. 19<br />8 June 2011<br />
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