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eTravel 2011 - Victoria Delany - TripAdvisor
eTravel 2011 - Victoria Delany - TripAdvisor
eTravel 2011 - Victoria Delany - TripAdvisor
eTravel 2011 - Victoria Delany - TripAdvisor
eTravel 2011 - Victoria Delany - TripAdvisor
eTravel 2011 - Victoria Delany - TripAdvisor
eTravel 2011 - Victoria Delany - TripAdvisor
eTravel 2011 - Victoria Delany - TripAdvisor
eTravel 2011 - Victoria Delany - TripAdvisor
eTravel 2011 - Victoria Delany - TripAdvisor
eTravel 2011 - Victoria Delany - TripAdvisor
eTravel 2011 - Victoria Delany - TripAdvisor
eTravel 2011 - Victoria Delany - TripAdvisor
eTravel 2011 - Victoria Delany - TripAdvisor
eTravel 2011 - Victoria Delany - TripAdvisor
eTravel 2011 - Victoria Delany - TripAdvisor
eTravel 2011 - Victoria Delany - TripAdvisor
eTravel 2011 - Victoria Delany - TripAdvisor
eTravel 2011 - Victoria Delany - TripAdvisor
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eTravel 2011 - Victoria Delany - TripAdvisor

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Transcript

  • 1. Understanding The Changing European Online Travel Consumer
    8 June 2011
  • 2. The Past
    2
  • 3. 1991
    360 million people online
    3
    8 June 2011
  • 4. 2011
    8 June 2011
    4
  • 5. The Present
    5
  • 6. 2011
    2 billion users now on-line worldwide
    8 June 2011
    6
  • 7. 2011
    A brave new age
    8 June 2011
    7
    The internet
    Cloud computing
    3G mobiles
    Social Networking
    iPhone
    iPad
    Android mobiles
    Apps
    Facebook
    Twitter
    Power of the People
  • 8. Where does TripAdvisor fit in?
    TripAdvisor was founded in February 2000 as an unbiased resource to research and
    plan all aspects of travel
    8 June 2011
    8
  • 9. Europe
    13.7m
    North
    America
    12.3m
    Middle East
    &
    Africa
    1.9m
    APAC
    6.5m
    LATAM
    2.3m
    Where are they?
    TripAdvisor is the Worlds largest travel site with 36.7m Unique Users
    8 June 2011
    9
    Comscore March 2011
  • 10. TripAdvisor – Worldwide
    The world’s biggest travel website
    8 June 2011
    10
    Comscore March 2011
    TripAdvisor is:
    +12% larger than Expedia
    +22% larger than Yahoo Travel
  • 11. Who are our users?
    8 June 2011
    11
    Europa TGINet20101R1 – EU Market
    An up market, older audience
    House Hold Income
    €5k-20k
    €20k-35k
    +€55k
    €35k-55k
    Male 46% Female54%
  • 12. The Future
    12
  • 13. TripAdvisor Working With Facebook
    8 June 2011
    13
    +5m monthly active users
    +2.3 billionpins!
    +5m new pins every day
  • 14. The Modern Mobile Traveller
    8 June 2011
    14
    Inspiration
    Return
    &Review
    Mobile
    Functionality
    Research & Planning
    Pre Travel
    Website
    Usage
    Booking
    Travelling
    In Destination
    Pre Travel
  • 15. Mobile
    Augmented Reality
    8 June 2011
    15
    “Best Travel App”
    at the inaugural
    Carphone Warehouse
    Appys Awards
  • 16. Streetview
    8 June 2011
    16
  • 17. By 2012 Online is expected to represent over
    60% of all travel transactions in Europe
    8 June 2011
    17
    JPMorgan and company reports, "Nothing But Net," January 5, 2009
    Online is now a dominant player in every travel companies revenue stream
  • 18. What Does This All Mean?
    8 June 2011
    18
    The commercial market is becoming more competitive
    Travellers want to see more UGC, Reviews & Opinions
    • It Inspires, Answers Questions & gives confidence
    Travellers love holidays and will continue to travel even when they experience economic difficulties
    Mobile is growing and looks to eventually replicate user patterns on computers
    The wisdom of friends will grow and helps travellers gain further trusted advice that might not be on the web
    Further change will occur and new technology will come but it does not always have to be that complicated……… The Traveller is the key!
  • 19. 19
    8 June 2011

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