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  • 1. Mobile  &  eRetail March  7,  2012woensdag 7 maart 2012
  • 2. Consumer Contradiction Maximize Choice Flexibility Minimize Choice Complexity Mobile & eRetail | 2012woensdag 7 maart 2012
  • 3. Flexibility and Complexity 5.3 research events in 2010 When using smartphones instore, more than 10.4 research events in 2011 50% of consumer do not buy on that visit. Mobile & eRetail | 2012woensdag 7 maart 2012
  • 4. Mobile & eRetail 42% of mobile phones are smartphones 70% of mobile phones are smartphones 39% growth YOY in mCommerce until 2016 2.3% Conversion rate for tablets (2.5 for desktop’s) Mobile & eRetail | 2012woensdag 7 maart 2012
  • 5. The Three Complications 1. Don’t get caught in the technological arms race unless you know what you’re fighting 2. Flexibile mobile functionality means organizational flexibility 3. Consumer Complexity Mobile & eRetail | 2012woensdag 7 maart 2012
  • 6. 1 Don’t get caught in the technological arms race unless you know what you’re fighting.woensdag 7 maart 2012
  • 7. Possibility vs Reality Mobile & eRetail | 2012woensdag 7 maart 2012
  • 8. Airwalk’s invisible augmented reality pop-up store Mobile & eRetail | 2012woensdag 7 maart 2012
  • 9. In the face of complexity, think small Mobile & eRetail | 2012woensdag 7 maart 2012
  • 10. Should I develop a mobile website or mobile app ? VS App Website Mobile & eRetail | 2012woensdag 7 maart 2012
  • 11. 2 Flexibile mobile functionality means organizational flexibilitywoensdag 7 maart 2012
  • 12. Mobile and PC Mobile & eRetail | 2012woensdag 7 maart 2012
  • 13. Tesco Mobile & eRetail | 2012woensdag 7 maart 2012
  • 14. The “Apple Store Experience” Mobile & eRetail | 2012woensdag 7 maart 2012
  • 15. Flexibility for Everyone There needs to be flexibility and agility across departments to make the most of mobile’s potential Mobile & eRetail | 2012woensdag 7 maart 2012
  • 16. 3 Consumer flexibilitywoensdag 7 maart 2012
  • 17. Our Final Complications 1. Cutting through the technological complexity by starting small and developing an understanding of what consumer actually need and use. 2. Cutting through the complications that arise out of mobile’s functional flexbility by aligning your organization and stakholders to be agile and function across departments 3. I would like to return to the initial observation concerned with complexity for the consumer and helping in the decision making process. Mobile & eRetail | 2012woensdag 7 maart 2012
  • 18. Choice complexity To make choices simpeler, consumers make sub-sets of their preferred products and then choose from them. Mobile & eRetail | 2012woensdag 7 maart 2012
  • 19. Social-Mobile Mobile & eRetail | 2012woensdag 7 maart 2012
  • 20. Mobile CRM Insert video from youtube Mobile & eRetail | 2012woensdag 7 maart 2012
  • 21. Mobile CRM Insert video from youtube Mobile & eRetail | 2012woensdag 7 maart 2012
  • 22. Bridging systems Mobile is only a bridge that connects and integrates other infastructural systems like CRM, social media, or organizational structures Mobile & eRetail | 2012woensdag 7 maart 2012
  • 23. Bedankt!woensdag 7 maart 2012