eRetail Europe - Roelant Prins - Adyen

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  • 1. Roelant Prins -October 2013 Seamless Multichannel Retailing
  • 2. About Adyen One platform for e-commerce, mobile and point-of-sale payments >200 payments methods + 187 currencies Own card acquiring licence + 87 acquiring partners Global offices (HQ in Ams) All technology in-house 150+ global employees
  • 3. End-to-end Solution
  • 4. What do I mean with multi-channel? Consumer: to communicate, interact, purchase, complaint, return via any channel he/she prefers at any time. Retailer: run an infrastructure that provides a single view on product inventory, customer shopping behaviour, preference and history, payment and fulfilment data. Seamless multichannel payments: The ability to complete a payment anywhere at anytime, through any device.
  • 5. What is on offer? Loyalty Convenience More insight Less hassle Increased sales
  • 6. The multichannel promise has been around for a while...
  • 7. ...but things are now really happening
  • 8. Growth of mobile & tablet in Europe
  • 9. Growth of mobile & tablet in Europe
  • 10. Mobile commerce is key to travel and retail sector
  • 11. Conversion rates for dedicated approach for device much higher!
  • 12. Case study: A consistence experience across devices
  • 13. European Retailer Web Tablet Mobile Share on total 74% 23% 3% Average value € 118 € 124 € 106 Bank transfer 2% 3% 0% iDeal 82% 84% 60% Credit card 13% 9% 30% Paypal 3% 4% 10% Conversion 78% 72% 58%
  • 14. Case study: Responsive site  4 times higher turnover  time on site 50% higher  40% more page visited  landscape, portrait & mobile  higher ATV on tablet
  • 15. Case study: Seamless Cross Channel one-click
  • 16. Case study: Mobile driven sales
  • 17. Case study: Integrated Retailing
  • 18. Case study: Fiverun instore assistant
  • 19. Launched in June 2013 We bring you eyeware including prescription lenses for €98. Designed in Amsterdam, made in Italy. International Expansion: Germany & U.K. – Payment consultancy – Localization of payment methods
  • 20. Offline Headquarters Events Fashion boutique showrooms Pre-launch events through mPos Online Webshop Online and offline in one dashboard Recurring payments Refunds
  • 21. Key take aways Multichannel is happening step-by-step Retailers are adapting to the new multichannel landscape Develop native / responsive approach per device Time to experiment Learn from others
  • 22. For more information Adyen BV ROELANT PRINS Simon Carmiggelstraat 6 roelant.prins@adyen.com 1011 DJ Amsterdam +31 6 11645284 The Netherlands Telephone +31 20 240 1240 www.adyen.com One solution All countries all currencies Everyday innovation Wordwide support