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Plug and play
Consumer registration not
required
Use any NFC-enabled card
already in your wallet
‘Buzz’ in an instant

Con...
3 steps to more loyal customers
1. Plug In
& display

2. Define
offering

Visit-based
• Reward customers for
coming in
POS...
The Loyalty Landscape
?

Vouchers & Coupons

NFC

Drawbacks
•Not easy to validate coupons
or vouchers in busy bars
•‘Shotg...
NFC penetration throughout
Europe
Poland
Contactless
bank cards
(13.4m issued
2009-2012)

UK
TfL Oyster card
(29m users),
...
Internationally experienced
technical, business and sales team

John Staunton

Renji John

Igor Dochkov

Mike van Wijhe

I...
Progress and Partnerships
Oct 2013

Feb 2014

€112k
raised
Pilot Phase
(Until Jan 2014)

POS/CR Integration,
mCommerce
(ea...
www.buzzoek.com
@Buzzoek
www.facebook.com/Buzzoek
eRetail Europe - John Staunton - buzzoek
eRetail Europe - John Staunton - buzzoek
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eRetail Europe - John Staunton - buzzoek

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Transcript of "eRetail Europe - John Staunton - buzzoek"

  1. 1. Plug and play Consumer registration not required Use any NFC-enabled card already in your wallet ‘Buzz’ in an instant Connect local merchants to customers
  2. 2. 3 steps to more loyal customers 1. Plug In & display 2. Define offering Visit-based • Reward customers for coming in POS Integration Purchase-based • Reward customers for what they spend onpremise Financial Insights Demographic Insights 3. Gain insights & visitors Customer Segmentation Targeted Marketing
  3. 3. The Loyalty Landscape ? Vouchers & Coupons NFC Drawbacks •Not easy to validate coupons or vouchers in busy bars •‘Shotgun’ approach to marketing – no targeting •Don’t drive repeat business, but one-off customers •Behaviour vs Attitude Buzzoek makes validation easy, enables targeted marketing, and brings loyal repeat customers Cross-merchant loyalty QR / Barcode Paper cards Location cards & Mobile -based apps apps apps stamp cards Custom loyalty Drawbacks Drawbacks •Older technology (barcodes) •Not suitable for bars or cafes (with no barcode reader) •Require issuing of own card •Can hurt smaller businesses •Rewards expected, not a bonus – can damage trust •Require customer and/or merchant to install an app •Too time-intensive at POS for busy bars and cafes •NFC competitors require issuing of own card / NFC tag Buzzoek uses NFC, allows use of existing cards and NFC phones and gives businesses control & flexibility Buzzoek doesn’t require an app, allows use of existing cards and NFC phones, and only takes a moment to use
  4. 4. NFC penetration throughout Europe Poland Contactless bank cards (13.4m issued 2009-2012) UK TfL Oyster card (29m users), Vodafone SmartPass rolling out Czech Republic Mastercard & Visa PayWave cards (3.6m) Slovakia 60% of bank cards 36% of businesses NFCenabled Hungary All mobile operators enabling NFC in 2014 Romania Canary Islands SINcontacto rolling out at 500+ stores Italy Telecom Italia customers to all have NFC by end 2013 (45.6m) ING mobile wallet for all iPhone 4+ or Samsung Galaxy users
  5. 5. Internationally experienced technical, business and sales team John Staunton Renji John Igor Dochkov Mike van Wijhe Irish Indian Dutch / Bulgarian Dutch Co-founder & CEO Co-founder & CTO Sales & Bus. Dev. Sales & Bus. Dev.
  6. 6. Progress and Partnerships Oct 2013 Feb 2014 €112k raised Pilot Phase (Until Jan 2014) POS/CR Integration, mCommerce (early 2014) Mobile & eCommerce (mid-2014)
  7. 7. www.buzzoek.com @Buzzoek www.facebook.com/Buzzoek
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