eRetail 2011 - Henk Pleiter - comScore

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  • Remove “Adopted by…” line if not applicable to your audience.
  • What is Digital Media Planning? Class discuss/Group activity – this will allow us to see where each individual is within the industry - use white board to put down key terms that we can go back to in terms Old media and new media is really an artificial distinction - Lauren Zalaznick, President NBC Universal Women and Lifestyle Entertainment NetworksDigital is at the core of every integrated campaign. It’s simply too powerful and offers up too many tools to play an incidental role any more -Dan Buczaczer, DenuoDigital media should be a creative craft that combines technology, audience insights and platforms in a highly measurable wayAndre Woolery, Associate Media Director, Digital The Media Kitchen, kirshenbaum bond senecal + partners
  • Several Categories see large rises in people accessing content via app or browser
  • What is Digital Media Planning? Class discuss/Group activity – this will allow us to see where each individual is within the industry - use white board to put down key terms that we can go back to in terms Old media and new media is really an artificial distinction - Lauren Zalaznick, President NBC Universal Women and Lifestyle Entertainment NetworksDigital is at the core of every integrated campaign. It’s simply too powerful and offers up too many tools to play an incidental role any more -Dan Buczaczer, DenuoDigital media should be a creative craft that combines technology, audience insights and platforms in a highly measurable wayAndre Woolery, Associate Media Director, Digital The Media Kitchen, kirshenbaum bond senecal + partners
  • Introduce session:Set credibility and include benefits statement (why should participants be here)
  • eRetail 2011 - Henk Pleiter - comScore

    1. 1. Henk L. Pleiter – Business Development Manager<br />Overviewretail in Nederland en op Europees niveau<br />14:20 uur@ Podium 5/6 <br />Follow @comScoreEMEA on Twitter<br />
    2. 2. Make this the Needs & Wants Slide<br />Who is my audience?<br />
    3. 3. What does your Target do online?<br />
    4. 4. Make your users known<br />Many analytics solutions provide you with the trends of your users. <br />But none can help you understand them. <br />
    5. 5. Make your users known<br />If you can understand your audience demographics…<br />12%, 120,000 users this week are: <br />:: 48 years old <br />:: Male<br />:: First time visitor to your site<br />:: Search referral<br />… You can better understand your business<br />
    6. 6. Make your users known<br />See and understand the breadth of your audience. <br />:: 38 years old <br />:: Female<br />:: Return visitor from her first visit on a targeted page<br />:: 48 Year Old <br />:: Male<br />:: First time visitor to your site<br />:: Search referral<br />:: 26 years old <br />:: Female<br />:: Frequent Visitor<br />:: 23 years old <br />:: Male<br />:: Return visitor from your latest Ad Campaign<br />
    7. 7. Make your users known<br />Know your audience.<br /> Know your business.<br />
    8. 8.
    9. 9.
    10. 10. Male vs Female<br />Bron : Emerce<br />
    11. 11. Beslissingsbevoegdheid<br />Bron : Emerce<br />
    12. 12. Algemeendirecteur, eigenaar, CEO<br />User interface designer<br />Internet directeur<br />Content manager<br />Stagiair<br />Internet adviseur<br />Salesmanager, hoofdverkoop<br />Account Director<br />Client service manager<br />Marketing manager<br />Business development manager <br />Media Strateeg<br />Media executive<br />
    13. 13.
    14. 14. comScore is a Global Leader in Measuring the Digital World<br />V0910<br />
    15. 15. Global Coverage, Local Presence<br />V0910<br />
    16. 16. comScore Leverages Rich Panel Data to Deliver Unique and Broad Digital Business Analytics<br />The Only Global Measurementof Audience and E-commerce<br />2 Million Person Panel 360°View of Person Behavior<br />170+ Countries Under Measurement<br />43 Markets Reported<br />V0910<br />
    17. 17. Unified Digital Measurement™ (UDM) Establishes Platform For Panel + Census Data Integration<br />Global <br />MACHINE Measurement<br />Global <br />PERSON Measurement<br />PANEL<br />PAGE TAGS<br />Unified Digital Measurement (UDM)<br />Patent-Pending Methodology<br />Adopted by 88% of Top U.S. Media Properties<br />V0910<br />
    18. 18. comScore Digital Business Analytics<br />Audience Measurement <br />Site Analytics<br />Vertical Market Solutions<br />Social Analytics<br />User Analytics<br />Copy Testing<br />Campaign Verification<br />Ad Effectiveness<br />Cross Media<br />Advertising Analytics<br />Unified Digital Measurement™<br />Mobile Audience Measurement<br />Network Analytics & Optimization<br />Customer Experience & Retention Management<br />Mobile Analytics<br />V0910<br />
    19. 19. Overview Retail in Nederland en vergelijking op Europeesniveau<br />
    20. 20. Feiten<br />Winkeliers die het gros van hun producten op afstand verkopen, zoals postorderbedrijven en webwinkels, hebben vorig jaar 14,6 procent meer omzet geboekt dan in 2009. <br />Online-consumentenbestedingen in Nederland uitgekomen op ruim 8,2 miljard euro;<br />De gemiddelde orderwaarde nam af tot 119 euro p. bestelling.*<br />Online retail sales in Western Europe reached €68 billion in 2009 and are projected to grow to €114 billion by 2014. The European online retail market (EU-17) will increase at a growth rate of 11% over the five-year forecast period. **<br />*Bron : Centraal Bureau voor de Statistiek (CBS)<br />**Bron: Forrester, Western European Online Retail Forecast, 2009 To 2014 <br />
    21. 21. North America and Western Europe account for 63% of e-commerce sales, but Asia and Rest of World growing faster<br />Source: Caris & Company, "Technology: Internet & Software," provided to eMarketer, Sep 16, 2010<br />
    22. 22. Even with broadband home connections, at-work buying remains an important part of U.S. retail e-commerce activity at U.S. websites. International buying at U.S. sites increasing<br />U.S. Retail E-commerce Spending By Location<br />Source: comScore, Inc.<br />$130 Billion<br />$130 Billion<br />Total Spending: <br />$142 Billion<br />
    23. 23. EU: Online and total holiday Sales in 2010<br /> <br />
    24. 24. EU: Online Retail in Nederland reached 80,4% of the population<br />
    25. 25. EU: And the potential for marketers is growing<br />
    26. 26. NL: Especially ‘Malls’ and Consumer Goods<br />
    27. 27. EU: Reach Retail Sites across Europe<br />
    28. 28. NL: Average Minutes on Retail Sites NL<br />
    29. 29. NL: Top 10 Retail Sites<br />
    30. 30. NL: Reach M/F top 10 Retail Sites <br />
    31. 31. NL: Reach Bol.com vs. Wehkamp<br />
    32. 32. NL: Cross Visiting<br />
    33. 33. US: Top10 Coupon Sites<br />Bron : MediaMetrixcomScore<br />
    34. 34. Bron : Media MetrixcomScore<br />NL: Top10 Coupon Sites<br />
    35. 35. Can Social Networks Drive E-Commerce?<br />84% of all Hyves users and 91.4% of all Linkedin users also visited a retail sites during February 2010<br />91.2% of all visitors to comparison shopping sites also used a social network<br />
    36. 36. Mobile Commerce? <br />“The key to unlocking mobile commerce was to make it easier for people to both search and then consummate the transaction on the mobile device. <br />As smartphones become ubiquitous and local businesses put their inventory online, I think this will be the year that smartphones [change the way commerce is done].”<br />Jonathan Rosenberg<br />Google SVP, Product<br />Google Q4 2010 Earnings Call<br />
    37. 37. Mobile Commerce? <br />
    38. 38. More Smartphones than Non Smartphones Sold From November 2010<br />In December 2010, 50.8% of newly acquired devices were Smartphones. November 2010 was the first time that Smartphones made up the majority of newly acquired devices. <br />The desire for feature phones as new devices is declining: acquisitions of Smartphone's are up 69.7% whilst non-Smartphone acquisitions are down 23.4% year-on-year.<br />Product: MobiLens<br />Data: Three month average ending December 2010<br />Country: EU5, N= 69,003<br />
    39. 39. EU: Retail-related Sites Witnessed the Largest Growth Across Europe on Mobile in 2010<br />comScore MobiLens, 3-month-av., ending December 2010, mobile users 13+<br />
    40. 40.
    41. 41. IntroducingDigital Analytix™<br />Persoonsgerichte Web Analytics voor online retailers<br />Guido Fambach, VP Proffesional Services<br />16:15 uur Podium 7<br />
    42. 42. Great Job Opportunities<br />http://www.comscorecareers.com<br />
    43. 43. Thank You<br />More information:<br />Henk L. Pleiter<br />Business Development Manager<br />E hpleiter@comscore.com<br />T @pleiter<br />M +31 (0)6 225 29 885<br />

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