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De strategische waarde van social relationship            management            Marc Dirks1            Robert van de Steeg...
Safe Harbor Statement    The following is intended to outline our general product direction.    It is intended for informa...
PEOPLE ARE TALKING SOCIALLY ABOUT YOUR BRAND                                                                              ...
PEOPLE ARE TALKING SOCIALLY ABOUT YOUR BRAND                                                                              ...
Social Engagement: Channels and Technologies            Search Engine Optimization Facebook                              P...
Social Interactions: Orchestrate and Engage             Search Engine Optimization Facebook                               ...
Social Commerce                                                                          Social Marketing                 ...
All Domains Embedded to Social Technology                                                                                 ...
Social part of Customer Experience                                                                                 In Stor...
Customer Cases10   |   © 2012 Oracle Corporation   |   Confidential – Oracle Internal
Oracle Social Relationship Management     A Significant Opportunity for Oracle Customers11   |   © 2012 Oracle Corporation...
Some Customer Examples12   |   © 2012 Oracle Corporation   |   Confidential – Oracle Internal
SRM Suite of Products                                                                           ORACLE CLOUD              ...
Demo14   |   © 2012 Oracle Corporation   |   Confidential – Oracle Internal
Demo flow: We have a new Product!!  CRMdatabase                                                             Leads  15   | ...
Why Oracle – visit us today!!                      1.To win a Cloud Flight                      2.Oracle is serious about ...
STAY CONNECTED WITH ORACLE’SCUSTOMER EXPERIENCE         Read                                                             b...
18   |   © 2012 Oracle Corporation   |   Confidential – Oracle Internal
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Engage12 - Marc Dirks & Robert van de Steeg - Oracle

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  • Note: Please review the Safe Harbor Statement with your customers.
  • Social programs remain a top priority with 76 percent of retailers planning to use Facebook for ‘social commerce’ initiativesBeyond Facebook, 43 percent of retailers are continuing to answer the demand for social programs such as enhanced user reviews and communities. However, although social programs are a must-have in today’s user experiences, one-third of the respondents still reported difficulty in determining social program ROI.
  • Social programs remain a top priority with 76 percent of retailers planning to use Facebook for ‘social commerce’ initiativesBeyond Facebook, 43 percent of retailers are continuing to answer the demand for social programs such as enhanced user reviews and communities. However, although social programs are a must-have in today’s user experiences, one-third of the respondents still reported difficulty in determining social program ROI.
  • To have an effective social media strategy, you want to reach your customers on multiple social media channels and networks, including Facebook, Twitter, YouTube, Instagram, Pinterest. But this can be a challenge when new social channels are born every day.  To add to this complexity, there are a number of technologies companies can use to engage with their customers, whether it’s marketing, content publishing, games, online advertising, search engine optimization, or other applications. 
  • As soon as you think you’ve figured out these different channels and technologies, you then need to orchestrate your interactions with customers across these channels, monitor their reactions, listen to their feedback, and respond to them.
  • While marketing has been the driving force in the adoption of social technologies in the enterprise, social needs to extend beyond this one area of the business.Customers expect consistent social interactions with your brand, whether it’s marketing, selling or service. But social isn’t just for customers anymore. The social enterprise is about building personal and engaging relationships with prospects, customers, influencers, partners, employees, and candidates through multiple social media channels. To do this, you need to integrate social capabilities into enterprise business processes and systems.
  • Oracle Cloud harnesses the power of several cutting edge social technologies and tools across your enterprise and within your core business processes to improve the way your employees do their jobs and collaborate with each other and customers – as well as the way you market to and support your customers through the customer experience lifecycle.Social capabilities are embedded directly into cloud-based business processes that can plan business functions to make it easier for people to share information. And by having social capabilities embedded directly in and throughout your applications - it actually can transforms business processes in new and innovative ways.
  • Let’s take a moment to talk about how some of our customers, who are transforming their business with Oracle solutions.
  • Oracle has 380,000 enterprise customers and almost 1,000 social customers. We have the depth of technology that provides unmatched value for our customers. We are excited about social and its impact across our product portfolio.
  • Oracle SEM is a component of Oracle’s SRM suite of products. We have been building Social Data and Social Networks organically at Oracle, and we are adding two new exciting offerings to our SRM suite. Today, I want to talk primarily about: Social Engagement and Monitoring.
  • Let’s take a moment to talk about how some of our customers, who are transforming their business with Oracle solutions.
  • Transcript of "Engage12 - Marc Dirks & Robert van de Steeg - Oracle "

    1. 1. De strategische waarde van social relationship management Marc Dirks1 Robert van de Steeg Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    2. 2. Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    3. 3. PEOPLE ARE TALKING SOCIALLY ABOUT YOUR BRAND 33% of brand followers are interacting with brands * 70% of marketers have little understanding of social media conversations happening around their brand **3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. • Source: Consumer behavior study on Twitter conducted by Constant Contact® and research firm Chadwick Martin Bailey ** Source: Alterian’s 8th annual marketer survey, January 2011
    4. 4. PEOPLE ARE TALKING SOCIALLY ABOUT YOUR BRAND 58% of Facebook users have "liked" a brand 42% have mentioned a brand in a status update 39% of Twitter users have tweeted about a brand4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. * Source: Ask Your Target Market
    5. 5. Social Engagement: Channels and Technologies Search Engine Optimization Facebook Pinterest Advertisements Gadgets U R L S h o r t e n e r s Curation PromotionsTumblr Mixi Games Social Publishing Instagram Social MarketingnkedIn Google+ Twitter Renren YouTube 5 Copyright © 2012, OracleOracle and/or its affiliates. All reserved. 5 Copyright © 2012, and/or its affiliates. All rights rights reserved.
    6. 6. Social Interactions: Orchestrate and Engage Search Engine Optimization Facebook Pinterest Advertisements Gadgets U R L S h o r t e n e r s Curation PromotionsTumblr Mixi Games Social Publishing Instagram Social Marketing Google+nkedIn Twitter Renren 6 Copyright © 2012, OracleOracle and/or its affiliates. All reserved. 6 Copyright © 2012, and/or its affiliates. All rights rights reserved.
    7. 7. Social Commerce Social Marketing Social Service Social Selling Social Recruiting Social Collaboration Social HR 7 Copyright © 2012, OracleOracle and/or its affiliates. All reserved.7 Copyright © 2012, and/or its affiliates. All rights rights reserved.
    8. 8. All Domains Embedded to Social Technology Marketing ERP SalesThe Enterprise SRM Suite provides a framework for Embeddedcompany wide integration Social Experienceinto one seamless system Talent Service HCM 8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
    9. 9. Social part of Customer Experience In Store Contact Center Social Field Service Mobile Direct Sales CX for CX for CX for CX for Web Marketing Commerce Sales Service Channel Sales CX Foundation9 | © 2012 Oracle Corporation | Confidential – Oracle Internal
    10. 10. Customer Cases10 | © 2012 Oracle Corporation | Confidential – Oracle Internal
    11. 11. Oracle Social Relationship Management A Significant Opportunity for Oracle Customers11 | © 2012 Oracle Corporation | Confidential – Oracle Internal
    12. 12. Some Customer Examples12 | © 2012 Oracle Corporation | Confidential – Oracle Internal
    13. 13. SRM Suite of Products ORACLE CLOUD SRM Suite Social Data Social Network Social Marketing Social Engagement and Monitoring13 | © 2012 Oracle Corporation | Confidential – Oracle Internal
    14. 14. Demo14 | © 2012 Oracle Corporation | Confidential – Oracle Internal
    15. 15. Demo flow: We have a new Product!! CRMdatabase Leads 15 | © 2012 Oracle Corporation | Confidential – Oracle Internal
    16. 16. Why Oracle – visit us today!! 1.To win a Cloud Flight 2.Oracle is serious about Social, and so are you 3.Oracle wants to earn money from Social, and so are you16 | © 2012 Oracle Corporation | Confidential – Oracle Internal
    17. 17. STAY CONNECTED WITH ORACLE’SCUSTOMER EXPERIENCE Read blogs.oracle.com/CX Watch youtube.com/OracleCX Follow twitter.com/OracleCX Join facebook.com/OracleCustomerExperience Learn oracle.com/CX17 | © 2012 Oracle Corporation | Confidential – Oracle Internal
    18. 18. 18 | © 2012 Oracle Corporation | Confidential – Oracle Internal
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