“ Newspaper Publishing on Electronic Paper” iRex Technologies bv iRex Technologies bv

E-ink characteristics: Mobile Low power usage Light weight Thin Reading “ close to paper” readability Read under all circumstances (outdoors) No flickering No video Not yet: full color

Mobile

Low power usage

Light weight

Thin

Reading

“ close to paper” readability

Read under all circumstances (outdoors)

No flickering

No video

Not yet: full color

3 Important characteristics: “readability, mobility, actuality” Electronic Paper Readability Mobility Phone Actuality/interactivity Phone PDA Paper Paper Laptop PC Electronic Paper Electronic Paper + + + BB BB PDA Laptop PC Phone PDA Laptop PC BB Paper

Effortless solution for publishers ...and open system for consumers

Archive keys, switch between last opened content and content lister Toolbar, contains basic set of tools, viewer can add “viewer specific” tools Content indicator, provide basic navigation in the listed/viewed content Navigation keys, switch between the selectable items in the current view and confirms the selected item Flipbar, navigate between the pages in the listed/viewed content Menu key, provide access to settings, connectivity and optional applications Up key, go back to previous level Connect key, connect to the IDS Content Viewer The iLiad…For (all) reading…….

Archive keys, switch between last opened content and content lister Toolbar, contains basic set of tools, viewer can add “viewer specific” tools Content indicator, provide basic navigation in the listed/viewed content Navigation keys, switch between the selectable items in the current view and confirms the selected item Flipbar, navigate between the pages in the listed/viewed content Menu key, provide access to settings, connectivity and optional applications Up key, go back to previous level Connect key, connect to the IDS Content Viewer /note pad The iLiad…For (all) reading and writing!

Folder with all your newspapers Activate the pen to write on your newspaper Page indicator Navigation keys for selecting newspaper or news items Turn the page like a newspaper Press the button and get your newspaper read your interactive newspaper. Click on an article to read more….. The iLiad…For news(paper) reading……. Up key Menu key

Folder with all your books Activate the pen to write on your book Page indicator Navigation keys for selecting books Turn the page like a in a book Press the button and get your latest E-books Click on an hyperlink to read or look up in the dictionary The iLiad…For book reading……. Up key Menu key

Folder with all your documents Activate the synchronization with your PC Page indicator Navigation keys for selecting documents Turn the page like a paper document make comments on documents with your pen The iLiad…For document reading……. Up key Menu key Pres the button and get new applications

Folder with all your notes Activate the pen write, erase, make new pages Activate synchronization with your PC for backup. Page indicator Navigation keys for selecting notes Turn the page to read more pages write your notes, select line thickness and black or grey or white line colors The iLiad…For notes taking……. Up key Menu key Pres the button and get new SW updates

Consumer benefits…..Paper reading

iRex Technologies bv A case for newspaper publishing

Newspaper strategies Traditional Adaptive Proactive Traditional newspaper +Paper experience -actuality -cost concern Newspaper on Internet +interactive -not mobile -value? News on Mobile +mobility -value? -not readable Electronic Newspaper +Paper experience +Interactive +Mobility

Newspaper strategies Traditional Adaptive Proactive Traditional newspaper +Paper experience -actuality -cost concern Newspaper on Internet +interactive -not mobile -value? News on Mobile +mobility -value? -not readable Electronic Newspaper +Paper experience +Interactive +Mobility “ electronic paper is closer to your (brand) essence than mobile phone or web surfing”

Newspaper strategies Traditional Adaptive Proactive Traditional newspaper +Paper experience -actuality -cost concern Newspaper on Internet +interactive -not mobile -value? News on Mobile +mobility -value? -not readable Electronic Newspaper +Paper experience +Interactive +Mobility “ electronic paper is closer to your (brand) essence than mobile phone or internet” “ electronic paper is extending your impact beyond traditional readers to a new audience..”

E-publishing: a cooperation model with great opportunities to obtain extra revenues…. Publisher function: make content electronically available for multiple outlets Print and distribution: electronic paper printing instant (more frequent) distribution Retailing function: opportunities for multiple sales to new audiences (news readers ) “ save up to 80% on print and distribution costs (by maintaining the full revenues” “ extra revenues from a new reader audience” “ Earn extra revenues from existing content” 1 2 3

Publisher function:

make content electronically available for multiple outlets

Print and distribution:

electronic paper printing

instant (more frequent) distribution

Retailing function:

opportunities for multiple sales to new audiences (news readers )

Principles of electronic publishing business On-line retail: -promotion -sales -money collection Digital wholesale & distribution Digital Publishing: -publishing -setting retail conditions Market 100% 55% 40%

Newspaper publishing on electronic paper Content Management system Print Website Mobile FTP iDS fulfillment “ iLiad” “ subscr.” “ $” Daily delivery service “ $”

Benefits: End consumer Obtain digital newspaper regardless location, multiple editions per day Receive personalized items Receive an iLiad for all your reading habits @ special offer price Irex Technologies Increased momentum in iLiad sales Earn iDS fee per subscription Newspaper (retailer) Deliver news faster and cheaper than ever before Potential for differentiation and customer feedback Earn 55% of subscription fee Newspaper (publisher) Make money over existing content to new audiences (40%) Keep control over retail strategy Newspaper as Brand: Position (again) in the market with advanced strategy New advertisement and corporate strategies possible Earn an overall 85% from recommended retail price without further costs

End consumer

Obtain digital newspaper regardless location, multiple editions per day

Receive personalized items

Receive an iLiad for all your reading habits @ special offer price

Irex Technologies

Increased momentum in iLiad sales

Earn iDS fee per subscription

Newspaper (retailer)

Deliver news faster and cheaper than ever before

Potential for differentiation and customer feedback

Earn 55% of subscription fee

Newspaper (publisher)

Make money over existing content to new audiences (40%)

Keep control over retail strategy

Newspaper as Brand:

Position (again) in the market with advanced strategy

New advertisement and corporate strategies possible

Earn an overall 85% from recommended retail price without further costs

Key takeaways Do more with your digital content Leverage over your brand legacy Keep the good things of paper and combine with the good things of digital print Newspaper publishing on electronic paper brings revenues and new readers For educational and professional publishers the same opportunities are emerging Electronic paper has started……Benefit from it and Learn! Seeing is believing

Do more with your digital content

Leverage over your brand legacy

Keep the good things of paper and combine with the good things of digital print

Newspaper publishing on electronic paper brings revenues and new readers

For educational and professional publishers the same opportunities are emerging

Electronic paper has started……Benefit from it and Learn!

Seeing is believing

www.irextechnologies.com [email_address] Thank you for your attention.