Emerce Insight Publishing Willem Endhoven I Rex

“ Newspaper Publishing on Electronic Paper” iRex Technologies bv iRex Technologies bv

E-ink characteristics:
Mobile
Low power usage
Light weight
Thin
Reading
“ close to paper” readability
Read under all circumstances (outdoors)
No flickering
No video
Not yet: full color

3 Important characteristics: “readability, mobility, actuality” Electronic Paper Readability Mobility Phone Actuality/interactivity Phone PDA Paper Paper Laptop PC Electronic Paper Electronic Paper + + + BB BB PDA Laptop PC Phone PDA Laptop PC BB Paper

Effortless solution for publishers ...and open system for consumers

Archive keys, switch between last opened content and content lister Toolbar, contains basic set of tools, viewer can add “viewer specific” tools Content indicator, provide basic navigation in the listed/viewed content Navigation keys, switch between the selectable items in the current view and confirms the selected item Flipbar, navigate between the pages in the listed/viewed content Menu key, provide access to settings, connectivity and optional applications Up key, go back to previous level Connect key, connect to the IDS Content Viewer The iLiad…For (all) reading…….

Archive keys, switch between last opened content and content lister Toolbar, contains basic set of tools, viewer can add “viewer specific” tools Content indicator, provide basic navigation in the listed/viewed content Navigation keys, switch between the selectable items in the current view and confirms the selected item Flipbar, navigate between the pages in the listed/viewed content Menu key, provide access to settings, connectivity and optional applications Up key, go back to previous level Connect key, connect to the IDS Content Viewer /note pad The iLiad…For (all) reading and writing!

Folder with all your newspapers Activate the pen to write on your newspaper Page indicator Navigation keys for selecting newspaper or news items Turn the page like a newspaper Press the button and get your newspaper read your interactive newspaper. Click on an article to read more….. The iLiad…For news(paper) reading……. Up key Menu key

Folder with all your books Activate the pen to write on your book Page indicator Navigation keys for selecting books Turn the page like a in a book Press the button and get your latest E-books Click on an hyperlink to read or look up in the dictionary The iLiad…For book reading……. Up key Menu key

Folder with all your documents Activate the synchronization with your PC Page indicator Navigation keys for selecting documents Turn the page like a paper document make comments on documents with your pen The iLiad…For document reading……. Up key Menu key Pres the button and get new applications

Folder with all your notes Activate the pen write, erase, make new pages Activate synchronization with your PC for backup. Page indicator Navigation keys for selecting notes Turn the page to read more pages write your notes, select line thickness and black or grey or white line colors The iLiad…For notes taking……. Up key Menu key Pres the button and get new SW updates

Consumer benefits…..Paper reading

iRex Technologies bv A case for newspaper publishing

Newspaper strategies Traditional Adaptive Proactive Traditional newspaper +Paper experience -actuality -cost concern Newspaper on Internet +interactive -not mobile -value? News on Mobile +mobility -value? -not readable Electronic Newspaper +Paper experience +Interactive +Mobility

Newspaper strategies Traditional Adaptive Proactive Traditional newspaper +Paper experience -actuality -cost concern Newspaper on Internet +interactive -not mobile -value? News on Mobile +mobility -value? -not readable Electronic Newspaper +Paper experience +Interactive +Mobility “ electronic paper is closer to your (brand) essence than mobile phone or web surfing”

Newspaper strategies Traditional Adaptive Proactive Traditional newspaper +Paper experience -actuality -cost concern Newspaper on Internet +interactive -not mobile -value? News on Mobile +mobility -value? -not readable Electronic Newspaper +Paper experience +Interactive +Mobility “ electronic paper is closer to your (brand) essence than mobile phone or internet” “ electronic paper is extending your impact beyond traditional readers to a new audience..”

E-publishing: a cooperation model with great opportunities to obtain extra revenues….
Publisher function:
make content electronically available for multiple outlets
Print and distribution:
electronic paper printing
instant (more frequent) distribution
Retailing function:
opportunities for multiple sales to new audiences (news readers )
“ save up to 80% on print and distribution costs (by maintaining the full revenues” “ extra revenues from a new reader audience” “ Earn extra revenues from existing content” 1 2 3

Principles of electronic publishing business On-line retail: -promotion -sales -money collection Digital wholesale & distribution Digital Publishing: -publishing -setting retail conditions Market 100% 55% 40%

Newspaper publishing on electronic paper Content Management system Print Website Mobile FTP iDS fulfillment “ iLiad” “ subscr.” “ $” Daily delivery service “ $”

Benefits:
End consumer
Obtain digital newspaper regardless location, multiple editions per day
Receive personalized items
Receive an iLiad for all your reading habits @ special offer price
Irex Technologies
Increased momentum in iLiad sales
Earn iDS fee per subscription
Newspaper (retailer)
Deliver news faster and cheaper than ever before
Potential for differentiation and customer feedback
Earn 55% of subscription fee
Newspaper (publisher)
Make money over existing content to new audiences (40%)
Keep control over retail strategy
Newspaper as Brand:
Position (again) in the market with advanced strategy
New advertisement and corporate strategies possible
Earn an overall 85% from recommended retail price without further costs

Key takeaways
Do more with your digital content
Leverage over your brand legacy
Keep the good things of paper and combine with the good things of digital print
Newspaper publishing on electronic paper brings revenues and new readers
For educational and professional publishers the same opportunities are emerging
Electronic paper has started……Benefit from it and Learn!
Seeing is believing

www.irextechnologies.com [email_address] Thank you for your attention.

Emerce Insight Publishing Willem Endhoven I Rex

by Emerce on Apr 04, 2008

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