Publishing 1.5
                       Laten we 2.0 nog even zitten...




© 2008 Ruben Timmerman / Usarchy.com
Ruben Timmerman
Online marketing bureau
4 jaar gebruikersonderzoek
Top 5 marketing weblog
Freelance advies en trainingen
T...
What’s the point?

1. Jacht naar 2.0, what about 1.0?
2. Zie content sites als webshop
3. Optimalisatie voor conversie
4. ...
Usability gaat over mensen!
Mensen zijn beperkt!
Gebruikers vinden
 hun weg wel


      DON’T!
Wees zuinig op
spaarzame aandacht


       DO!
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
Emerce Insight Publishing Usarchy
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Emerce Insight Publishing Usarchy

  1. 1. Publishing 1.5 Laten we 2.0 nog even zitten... © 2008 Ruben Timmerman / Usarchy.com
  2. 2. Ruben Timmerman Online marketing bureau 4 jaar gebruikersonderzoek Top 5 marketing weblog Freelance advies en trainingen Tijd voor een startup! DO!
  3. 3. What’s the point? 1. Jacht naar 2.0, what about 1.0? 2. Zie content sites als webshop 3. Optimalisatie voor conversie 4. Blindheid voor bannerblindheid
  4. 4. Usability gaat over mensen!
  5. 5. Mensen zijn beperkt!
  6. 6. Gebruikers vinden hun weg wel DON’T!
  7. 7. Wees zuinig op spaarzame aandacht DO!
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