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Emerce eDay 2008 Marc Canter
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Emerce eDay 2008 Marc Canter

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  • Intro rap – why did I write the book, what are the conditions and market factors which forced me to play my hand?
  • Transcript

    • 1. How to build the Open Mesh Emerce 08
    • 2. My name is Marc….
      • Happy to be back in Holland
      • Our platform is called PeopleAggregator
      • I’ve written this book “How to build the Open Mesh”
      • And we’re planning on building some new kind of tools
    • 3. Two constituents for this treatise
      • Practitioners build systems, portals, web sites, applications, dashboards, web services
        • Creating their own solution
        • Want to be a compatible puzzle piece in the mesh
      • Marketers need to describe what’s going on
        • Educate, facilitate conversations, proselytize
        • Digitize their brand, market their product or services
        • Form alliances, find revenue streams
    • 4. Open is the New Black
      • Do you think MySpace would have opened up – if Facebook didn’t do it first?
      • Who would have thought that Microsoft would open up – or produce Live Mesh?
      • Y! OS is actually very well architected, now they just have to execute!
      • Google needs the web to stay open
    • 5. Act pragmatic, but dream like a visionary
    • 6. All of life is a compromise
      • Who’d have thought we’d be this far along?
      • Proprietary formats versus Open standards
      • Centralized versus Distributed
      • Keeping up with the Joneses
      • BigCos versus small Independents
    • 7.  
    • 8. We’ll be living in a distributed world
      • Widgets, OpenSocial and Facebook apps
      • International, not just English
      • Everything in the Cloud
      • Long Tail publishing and sales
      • Work at Home, virtual offices, outsourcing
      • Global economy
    • 9.  
    • 10. Everything is a URL in the Cloud
      • A Person is a URL
      • A Group is a URL
      • A Conversation is a URL
      • A Media item is a URL
      • An Event is a URL
      • A Post (of every kind) is a URL
      • Meta-data and structured content make things smart
    • 11. Two-way APIs are key
      • Take data out as easy as put it back in
    • 12. Access controls and privacy
      • What if I don’t WANT to be part of the mesh?
      • Control who sees:
        • My profile
        • My social graph
        • My content
        • What I am doing
        • Where I am
      • Establish trust
    • 13.  
    • 14. Open Standards are our Infrastructure
      • RSS = subscription format
      • Atom = subscription and publishing protocols
      • XMPP = real-time transport
      • OpenID = who I am
      • oAuth = who gets access to what I have
      • OpenSocial = lots of social functions
      • Portable Contacts = accessing contact lists
      • Microformats = reviews, ID, events, friends, place
      • FOAF = rdf schema
    • 15.  
    • 16. Our Infrastructure
      • Redundant – rely upon no one vendor
      • Underlying ID layer
      • Show Context and State
      • Shared Knowledge Bases
    • 17. Look for common, and standardize
      • LiveWeb = real-time communication
      • (Converse, Presence, Microblogging, Streaming):
        • Twitter, Meebo, IM, Vid Conf, VoIP, Seesmic, Qik
      • Watch = your friends and content sources
      • (Activities, Subscriptions):
        • Newsfeed, FriendFeed, RSS Readers
      • Express = yourself via text, media, links
      • (Publish, Upload, Comment, Rate, Bookmark, Review):
        • blog, podcast and vlogging tools, IPTV channels
      • Media Gallery = your media stored ‘ somewhere ’ (Upload, Share, Tag):
        • Flickr, YouTube, Photobucket, Picassa, blip.tv, Metacafe
    • 18. What every social app needs
    • 19. Must display
      • Who’s here now and what they’re doing
      • Comments and Ratings in this place
      • The Content of this place and My Content
      • The Activities of this place and My Activities
      • My Profile
      • My Social Graph
      • My Media
    • 20. Open: Source, Data, Standards, Ideas
      • Open Source: make it your own
      • Open Data: use the data yourself
      • Open Standards: agreeing to work together
      • Open Ideas: give it away and benefit in many ways
    • 21. NEA
      • N obody owns it
      • E verybody can use it
      • A nyone can improve it
      • We stand on the
      • shoulders of others
      Doc Searls Dave Weinberger Doug Engelbart and Mimi
    • 22. Work with others, form alliances
      • We need to show that open can benefit vendors – as well as end-users
      • Alliances of non-overlapping agendi
      • Competition means something different – when we live in the shadows of behemoths
      • We must live off the crumbs they leave behind, while keeping our heads up high
    • 23. Figuring out how it’ll unfold
      • Pure chaos
      • We’ll be explaining and translating for years to come
      • No one set of standards or approach
      • Lots of different kinds of platforms
      • Early adopters will lead the way
      • Adhere to our principles:
        • “ Bill of Rights for Users of Social Media”
    • 24. My back yard fence
    • 25. The Open Mesh Architecture
    • 26. #1 – ID, Persona, Groups, Social Graphs
      • It’s all about me, the decentralized me
      • And my Friends
      • And the Groups I’m a member of
      • And the Personas which I go under
      • ID Hub - your own underlying ID layer
      • Utilize:
      • Personal Contacts
      • logo here
    • 27.  
    • 28.
      • When all Content is in the Cloud
      • Paid, Free and YOUR stuff - too
      #2 – Persistent Ubiquitous Content
    • 29.
      • By adding meta-data (tags and info) with content, it makes it smarter
      • By storing this content on shared public servers with two-way APIs we can bake this stuff into our apps and services
      • The “Our Data Server” effort is an example of this idea
      • Just think “semantic web”
      #3 – Structured Content
    • 30. Collective “We” is constantly evolving
      • Buzzword du jours :
        • Social Networking
        • Citizen Journalism
        • Shared Galleries
      • Crowdsourcing
      • UGC
      • Twittering
      • IPTV channels
      • Narrowcast shows
      • That’s why we need to invite our friends into new services
      • Cause we want to try out these new things
      • Be part of the Community Commons
    • 31. We can all be web celebs
      • Share your profile, social graph, content
        • Be part of a shared social graph
      • Voice your opinion; post, comment, rate
      • Try out new services, move your data around
      • Participate in Groups, Communities, Social Media apps, Message boards, Conversations
      • Folks like Robert Scoble, Jason Calacanis
      • Boris Veldhuijzen van Zanten, Leo LaPorte
    • 32. So I’m proposing….
      • The “ Our Data Server ” effort
      • Our Data will be a simple service that stores and aggregates one’s social graph in a public place and allows fans to sign up, rate, leave comments, etc.
      • Our Data will be used by Celebs to ‘invite’ their social graph into new services
      • NOT controlled by a particular platform
      • Early example of how the open mesh can evolve and prosper
    • 33. “ Brad’s Thoughts” can become a reality
      • Start off small, and niche
      • Only for public ‘web celebs’
      • State some principles, utilize Open Standards and set some precedent
      • The site will be geared towards people who want to help swarm into a new service
      • By aggregating the aggregators, and positioning Our Data ‘downstream’
    • 34.
      • The real-time is becoming infrastructure for persistent conversations, on-going communication and a real-time transport
      • IM, micro-blogging, video confs, streaming
      • Presence, context, fun
      • XMPP is a standard in place to unite the LiveWeb together
      #4 – Live Web
    • 35.
      • Tools + Community + Commerce fosters new kinds of creativity and control
      • Normalize disparate data from multiple sites
      • Reach out to your peers for Help from within the Tool
      • Share assets and buy/sell in a marketplace
      • Pricing can adjust to context and time
      #5 – New kinds of Tools
    • 36.
      • Dashboard + modules
      • ID baked in
      • 4 Inter-changeable tools (multi-vendor):
      • Standard UI toolbox ‘components’
      • Customizable environments
      • Tied into CMS, LiveWeb and web services
      #6 – Reusable User Interface objects
        • Gallery
        • Express
      • Watch
      • LiveWeb client
    • 37.
      • Standard Social Networking verbs
      • Two-way APIs, Activity feeds
      • Constructs like Events, Places and People
      • Persistent, re-entrant Conversations
      #7 – Infrastructure
        • Send a Message
        • ADD as a Friend
        • Synchronize
        • Bookmark
      • Join or Create Group
      • Comment or Rate
      • Tag or Categorize
      • Follow, Subscribe to
    • 38. #8 – Underlying Constructs
      • People: ID Hub, profile pages (public/private), aggregated Social Graphs, privacy controls
      • Media items, Content Posts, Permalinks
      • Messages, Persistent Conversations
      • Events, Places and Items
      • Groups, Entities, Collections and Directories
      • Tags and Categories
      • Lots of kinds of Pages, with any kind of module
      • Widgets: both going out and coming in
      • External Accounts: synchronize, point to, update
    • 39.  
    • 40.
      • Everybody has to make a living, so we need APIs and infrastructure to monetize
      • Buying and selling all sorts of things
      • Matching user profiles to……
      • Auctions, Listings, Transactions
      • Monetize our attention
      • VRM – vendor relationship marketing
      #9 – Marketplace
    • 41.
      • Identity oriented
      • Content oriented
      • Leverage real-time transport
      • Mesh architecture
      • Microcontent publish/subscribe
      • Route posts to your preferred tool
      • Master list of destinations and services
      #10 – Standards
    • 42. I’m also proposing 2 new standards
      • ReDirectThis
        • Enables a universal ‘BlogThis’ button
        • Route the post to your preferred tool
      • OutputThis
        • Manage a list of all the destinations and endpoints you’d like to publish to, route to, interact with, etc.
        • No one owns the list
        • Access the list from with your Express and Gallery tools
    • 43. Routing content & pivoting conversations
    • 44. Data Sharing Summits
    • 45. How can we all contribute to help build?
      • Each platform should mesh with all the other meshed platforms (eco-systems)
      • The chaos of multiple markets, dimensions and platforms necessitates the open mesh
      • We’re all the glue between the colliding BigCo tectonic plates
      • This strategy plays well around the world
      • Each personal mesh will mesh into all other meshes, have their own knowledge base(s)
    • 46. Conclusion
      • Compelling User experiences is what it’s all about
      • Our Data is for web celebs
      • Underlying ID layers is where to connect to
      • Persistent Conversations will arise
      • Social features will be in all software
      • The Cloud , persistent and structured content will enable new experiences
    • 47. PeopleAggregator is the reference design
      • Source code available
      • Free to non-profits and government agencies
      • Enterprise license available (with support)
      • Also available via a ‘ PayAsYouGo ’ license
        • Starting at $2,500
        • No support
      • We also offer SaaS packages
        • Can move to a license deal at any time
      • Consulting, custom work available
    • 48. BBM is an International company

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