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Emerce eDay 2008 Marc Canter
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Emerce eDay 2008 Marc Canter

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  • Intro rap – why did I write the book, what are the conditions and market factors which forced me to play my hand?

Emerce eDay 2008 Marc Canter Emerce eDay 2008 Marc Canter Presentation Transcript

  • How to build the Open Mesh Emerce 08
  • My name is Marc….
    • Happy to be back in Holland
    • Our platform is called PeopleAggregator
    • I’ve written this book “How to build the Open Mesh”
    • And we’re planning on building some new kind of tools
  • Two constituents for this treatise
    • Practitioners build systems, portals, web sites, applications, dashboards, web services
      • Creating their own solution
      • Want to be a compatible puzzle piece in the mesh
    • Marketers need to describe what’s going on
      • Educate, facilitate conversations, proselytize
      • Digitize their brand, market their product or services
      • Form alliances, find revenue streams
  • Open is the New Black
    • Do you think MySpace would have opened up – if Facebook didn’t do it first?
    • Who would have thought that Microsoft would open up – or produce Live Mesh?
    • Y! OS is actually very well architected, now they just have to execute!
    • Google needs the web to stay open
  • Act pragmatic, but dream like a visionary
  • All of life is a compromise
    • Who’d have thought we’d be this far along?
    • Proprietary formats versus Open standards
    • Centralized versus Distributed
    • Keeping up with the Joneses
    • BigCos versus small Independents
  •  
  • We’ll be living in a distributed world
    • Widgets, OpenSocial and Facebook apps
    • International, not just English
    • Everything in the Cloud
    • Long Tail publishing and sales
    • Work at Home, virtual offices, outsourcing
    • Global economy
  •  
  • Everything is a URL in the Cloud
    • A Person is a URL
    • A Group is a URL
    • A Conversation is a URL
    • A Media item is a URL
    • An Event is a URL
    • A Post (of every kind) is a URL
    • Meta-data and structured content make things smart
  • Two-way APIs are key
    • Take data out as easy as put it back in
  • Access controls and privacy
    • What if I don’t WANT to be part of the mesh?
    • Control who sees:
      • My profile
      • My social graph
      • My content
      • What I am doing
      • Where I am
    • Establish trust
  •  
  • Open Standards are our Infrastructure
    • RSS = subscription format
    • Atom = subscription and publishing protocols
    • XMPP = real-time transport
    • OpenID = who I am
    • oAuth = who gets access to what I have
    • OpenSocial = lots of social functions
    • Portable Contacts = accessing contact lists
    • Microformats = reviews, ID, events, friends, place
    • FOAF = rdf schema
  •  
  • Our Infrastructure
    • Redundant – rely upon no one vendor
    • Underlying ID layer
    • Show Context and State
    • Shared Knowledge Bases
  • Look for common, and standardize
    • LiveWeb = real-time communication
    • (Converse, Presence, Microblogging, Streaming):
      • Twitter, Meebo, IM, Vid Conf, VoIP, Seesmic, Qik
    • Watch = your friends and content sources
    • (Activities, Subscriptions):
      • Newsfeed, FriendFeed, RSS Readers
    • Express = yourself via text, media, links
    • (Publish, Upload, Comment, Rate, Bookmark, Review):
      • blog, podcast and vlogging tools, IPTV channels
    • Media Gallery = your media stored ‘ somewhere ’ (Upload, Share, Tag):
      • Flickr, YouTube, Photobucket, Picassa, blip.tv, Metacafe
  • What every social app needs
  • Must display
    • Who’s here now and what they’re doing
    • Comments and Ratings in this place
    • The Content of this place and My Content
    • The Activities of this place and My Activities
    • My Profile
    • My Social Graph
    • My Media
  • Open: Source, Data, Standards, Ideas
    • Open Source: make it your own
    • Open Data: use the data yourself
    • Open Standards: agreeing to work together
    • Open Ideas: give it away and benefit in many ways
  • NEA
    • N obody owns it
    • E verybody can use it
    • A nyone can improve it
    • We stand on the
    • shoulders of others
    Doc Searls Dave Weinberger Doug Engelbart and Mimi
  • Work with others, form alliances
    • We need to show that open can benefit vendors – as well as end-users
    • Alliances of non-overlapping agendi
    • Competition means something different – when we live in the shadows of behemoths
    • We must live off the crumbs they leave behind, while keeping our heads up high
  • Figuring out how it’ll unfold
    • Pure chaos
    • We’ll be explaining and translating for years to come
    • No one set of standards or approach
    • Lots of different kinds of platforms
    • Early adopters will lead the way
    • Adhere to our principles:
      • “ Bill of Rights for Users of Social Media”
  • My back yard fence
  • The Open Mesh Architecture
  • #1 – ID, Persona, Groups, Social Graphs
    • It’s all about me, the decentralized me
    • And my Friends
    • And the Groups I’m a member of
    • And the Personas which I go under
    • ID Hub - your own underlying ID layer
    • Utilize:
    • Personal Contacts
    • logo here
  •  
    • When all Content is in the Cloud
    • Paid, Free and YOUR stuff - too
    #2 – Persistent Ubiquitous Content
    • By adding meta-data (tags and info) with content, it makes it smarter
    • By storing this content on shared public servers with two-way APIs we can bake this stuff into our apps and services
    • The “Our Data Server” effort is an example of this idea
    • Just think “semantic web”
    #3 – Structured Content
  • Collective “We” is constantly evolving
    • Buzzword du jours :
      • Social Networking
      • Citizen Journalism
      • Shared Galleries
    • Crowdsourcing
    • UGC
    • Twittering
    • IPTV channels
    • Narrowcast shows
    • That’s why we need to invite our friends into new services
    • Cause we want to try out these new things
    • Be part of the Community Commons
  • We can all be web celebs
    • Share your profile, social graph, content
      • Be part of a shared social graph
    • Voice your opinion; post, comment, rate
    • Try out new services, move your data around
    • Participate in Groups, Communities, Social Media apps, Message boards, Conversations
    • Folks like Robert Scoble, Jason Calacanis
    • Boris Veldhuijzen van Zanten, Leo LaPorte
  • So I’m proposing….
    • The “ Our Data Server ” effort
    • Our Data will be a simple service that stores and aggregates one’s social graph in a public place and allows fans to sign up, rate, leave comments, etc.
    • Our Data will be used by Celebs to ‘invite’ their social graph into new services
    • NOT controlled by a particular platform
    • Early example of how the open mesh can evolve and prosper
  • “ Brad’s Thoughts” can become a reality
    • Start off small, and niche
    • Only for public ‘web celebs’
    • State some principles, utilize Open Standards and set some precedent
    • The site will be geared towards people who want to help swarm into a new service
    • By aggregating the aggregators, and positioning Our Data ‘downstream’
    • The real-time is becoming infrastructure for persistent conversations, on-going communication and a real-time transport
    • IM, micro-blogging, video confs, streaming
    • Presence, context, fun
    • XMPP is a standard in place to unite the LiveWeb together
    #4 – Live Web
    • Tools + Community + Commerce fosters new kinds of creativity and control
    • Normalize disparate data from multiple sites
    • Reach out to your peers for Help from within the Tool
    • Share assets and buy/sell in a marketplace
    • Pricing can adjust to context and time
    #5 – New kinds of Tools
    • Dashboard + modules
    • ID baked in
    • 4 Inter-changeable tools (multi-vendor):
    • Standard UI toolbox ‘components’
    • Customizable environments
    • Tied into CMS, LiveWeb and web services
    #6 – Reusable User Interface objects
      • Gallery
      • Express
    • Watch
    • LiveWeb client
    • Standard Social Networking verbs
    • Two-way APIs, Activity feeds
    • Constructs like Events, Places and People
    • Persistent, re-entrant Conversations
    #7 – Infrastructure
      • Send a Message
      • ADD as a Friend
      • Synchronize
      • Bookmark
    • Join or Create Group
    • Comment or Rate
    • Tag or Categorize
    • Follow, Subscribe to
  • #8 – Underlying Constructs
    • People: ID Hub, profile pages (public/private), aggregated Social Graphs, privacy controls
    • Media items, Content Posts, Permalinks
    • Messages, Persistent Conversations
    • Events, Places and Items
    • Groups, Entities, Collections and Directories
    • Tags and Categories
    • Lots of kinds of Pages, with any kind of module
    • Widgets: both going out and coming in
    • External Accounts: synchronize, point to, update
  •  
    • Everybody has to make a living, so we need APIs and infrastructure to monetize
    • Buying and selling all sorts of things
    • Matching user profiles to……
    • Auctions, Listings, Transactions
    • Monetize our attention
    • VRM – vendor relationship marketing
    #9 – Marketplace
    • Identity oriented
    • Content oriented
    • Leverage real-time transport
    • Mesh architecture
    • Microcontent publish/subscribe
    • Route posts to your preferred tool
    • Master list of destinations and services
    #10 – Standards
  • I’m also proposing 2 new standards
    • ReDirectThis
      • Enables a universal ‘BlogThis’ button
      • Route the post to your preferred tool
    • OutputThis
      • Manage a list of all the destinations and endpoints you’d like to publish to, route to, interact with, etc.
      • No one owns the list
      • Access the list from with your Express and Gallery tools
  • Routing content & pivoting conversations
  • Data Sharing Summits
  • How can we all contribute to help build?
    • Each platform should mesh with all the other meshed platforms (eco-systems)
    • The chaos of multiple markets, dimensions and platforms necessitates the open mesh
    • We’re all the glue between the colliding BigCo tectonic plates
    • This strategy plays well around the world
    • Each personal mesh will mesh into all other meshes, have their own knowledge base(s)
  • Conclusion
    • Compelling User experiences is what it’s all about
    • Our Data is for web celebs
    • Underlying ID layers is where to connect to
    • Persistent Conversations will arise
    • Social features will be in all software
    • The Cloud , persistent and structured content will enable new experiences
  • PeopleAggregator is the reference design
    • Source code available
    • Free to non-profits and government agencies
    • Enterprise license available (with support)
    • Also available via a ‘ PayAsYouGo ’ license
      • Starting at $2,500
      • No support
    • We also offer SaaS packages
      • Can move to a license deal at any time
    • Consulting, custom work available
  • BBM is an International company