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Emerce eDay 2008 Itai Kohavi WEbook
 

Emerce eDay 2008 Itai Kohavi WEbook

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    Emerce eDay 2008 Itai Kohavi WEbook Emerce eDay 2008 Itai Kohavi WEbook Presentation Transcript

    • WEbook.com: & Book Publishing Itai Kohavi / Sep. 18, 2008 June 4, 2009 Confidential
    • Itai Kohavi - Founder & CEO
        • Two previous Exits as CEO:
          • Comfy Interactive - IPO
            • Profitability, sales in 14 countries, customers and partners- Toys ‘R’ Us, Best Buy, MGM, Sesame Street, Tomy, Canon, JVC
          • Neat Group – Was sold to Cendant/Orbitz
            • Financed by United Airlines, major customers- Continental, Marriott, Avis, Orbitz, website with $50M annual transactions.
        • Author of 2 novels & a children’s book
      June 4, 2009 Confidential
    • Nabil’s Secret
      • 1.5 years ago I finished writing a novel
      • And gave it to a few friends for feedback…
      June 4, 2009 Confidential
    • Feedback
      • Why didn’t you give me this feedback earlier?
      • Because you let us read it only now!
      • Ah?!
      June 4, 2009 Confidential
    • Writing is a Solitude work
      • 2000 years ago
      • And also in the 21 st century
      June 4, 2009 Confidential June 4, 2009 Confidential
    • But We are in the 21 st Century! June 4, 2009 Confidential Community of friends New formats and strong margins Finding hidden talent
        • Collaboration breeds quality
      New genres and formats Unique content Self expression Community drives quality content
    • Is Little Nell Dead?
      • “ The Old Curiosity Shop” was weekly written for the publication “ Master Humphrey's Clock”. Dickens received weekly feedbacks from his readers, while writing the next chapters.
      June 4, 2009 Confidential June 4, 2009 Confidential Charles Dickens 1812-1870
    • What Else Doesn’t make Sense?
      • Let’s check it out!
      June 4, 2009 Confidential
    • Traditional Publishing Value Chain
      • Process could take years
      • No transparency
    • Your Chance to get Published
      • 1:15,000
      • If you are a first time writer and have no connections
      June 4, 2009 Confidential June 4, 2009 Confidential Event Chances This Year Car Stolen 1 in 100 House catch fire 1 in 200 Die from Heart Disease 1 in 280 Die in Car wreck 1 in 6,000
    • The Via Dolorosa of Authors
      • Gabriel García Márquez
      • Was looking for 7 years for a publisher
      • Dr. Seuss
      • Dr. Seuss - 27 rejections
      • J.K. Rowling
      • 17 rejections
      June 4, 2009 Confidential
    • Content Creation - Innovations
      • 1,300,000 hard copies sold!
      • A Japanese college student wrote a novel using only the SMS of her mobile phone (2007, NYT)
      June 4, 2009 Confidential June 4, 2009 Confidential
    • It’s All About Talent… June 4, 2009 Confidential June 4, 2009 Confidential 3 books every year, retail sales of $120 million annually, 15% royalties to the author = $18 million James Patterson
    • Marketing James Paterson
      • “ I look at it the way Henry Ford would look at it“
      • (Patterson refers to his “books production line”)
      • HBS case 2/6/2006
      June 4, 2009 Confidential June 4, 2009 Confidential
    • An Interesting Large Market
      • Annual retail book sales = $50 billion
      • 27 million people in the US have taken a writing class 3
      • 19 million people use the Internet to read or discuss issues related to literature 3
      • Over 100 million blogs, 13 million “active”
      • 81% of all Americans think they “have a book in them” 1
      June 4, 2009 Confidential June 4, 2009 Confidential Sources: 1. NYT 9/28/02; 2. NYT 1/20/2008; 3. NEA, 2004 study.
      • WEbook is a next-generation publisher
      • leading the evolving convergence of blogs, social networks, digital content, and American Idol-style talent discovery to upend a $50 billion industry.
      June 4, 2009 Confidential WEbook Mission
    • Core Values
      • Democracy
        • Shifting power from the few publishers to the community
      • Transparency
        • Real-time feedback for authors
      • Accessibility
        • A fair chance for anyone, anywhere to become the next “American Idol”
      • Community
        • Taking a solitary enterprise and making it more engaging and social
      June 4, 2009 Confidential June 4, 2009 Confidential
    • The Product
      • Industry-leading writing tools and platform
      • Content is fuel
        • People drive projects, resulting in community-sourced books, essays, stories, and scripts
      • Private and public projects
        • Private: friends, class, club, Starbucks customers, etc.
        • Public: broad and niche topics
        • Individuals: Interested in writing alone with optional feedback
      • Publishing
        • Publish best work as selected by WEbook users as Print, e-books, downloads, audio books, mobile books
      • Distribution
        • Distribute in multiple formats through direct and indirect channels
      June 4, 2009 Confidential June 4, 2009 Confidential
    • Writers In The Center
      • Protecting Copyrights
      • Profit Sharing with the writers: 50%-50%
      • Writers are free to choose any publisher
      June 4, 2009 Confidential
    • Creativity and Writing Talent
      • She is creative
      • He’s a talented writer
      • Together they can create the next great book
      June 4, 2009 Confidential June 4, 2009 Confidential
    • User Generated Content:
      • Community: Perfect Democracy? or some Guidance?
      • Content – what is “quality content”? Who decides?
      June 4, 2009 Confidential June 4, 2009 Confidential
    • Viral Websites: Good Engineering or Art? June 4, 2009 Confidential June 4, 2009 Confidential Beethoven Erasmus bridge, Rotterdam
    • Revenue Model
      • Revenue is a distraction
      • ask the founders of Facebook,
      • Youtube, ICQ, etc.
      June 4, 2009 Confidential June 4, 2009 Confidential Strong revenue stream is a must (if you’re not a gambler)! Selling books, premium services, and advertising
    • Who should I hire for WEbook?
      • My college friends?
      • (What is marketing?...)
      June 4, 2009 Confidential June 4, 2009 Confidential Industry executives? (What is Facebook?...)
    • What Kind of Investors? June 4, 2009 Confidential June 4, 2009 Confidential VCs? Angels?
    • Cool Features – Do You Have a Writing Block?
    • The Buzz
    • People Like WEbook.com
      • Over 500,000 Monthly Unique Visitors
      • Over 20,000 active projects
        • different genres
        • Quality, entertaining.
      • Over 250 finished books
        • Submitted for publication
      • 4 Great WEbooks will be published in the next 4 months (print & digital)
      June 4, 2009 Confidential June 4, 2009 Confidential
    • Quality People from 100 Countries
    • End of Chapter 1 [email_address] June 4, 2009 Confidential