Emerce eDay 2008 Blyk Ahtisaari

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Emerce eDay 2008 Blyk Ahtisaari

  1. Mobile+Meaningful Emerce Eday Marko Ahtisaari Blyk 1 © Blyk Tuesday, September 16, 2008 Blyk
  2. 3 © Blyk Tuesday, September 16, 2008 Blyk
  3. 4 © Blyk Tuesday, September 16, 2008 Blyk
  4. 1. Mobility 2. Youth 3. Conversation 4. Meaning 5 © Blyk Tuesday, September 16, 2008 Blyk
  5. 1. Mobility Big Hybrid Personal Social 6 © Blyk Tuesday, September 16, 2008 Blyk
  6. Scale = Bigness 7 © Blyk Tuesday, September 16, 2008 Blyk
  7. An object with a social function tied to a service Service providers subsidizing price The shift from a familiar collective object to a personal object 8 © Blyk Tuesday, September 16, 2008 Blyk
  8. 9 © Blyk Tuesday, September 16, 2008 Blyk
  9. 3.0 + 2.0 10 © Blyk Tuesday, September 16, 2008 Blyk
  10. Hybrid 11 © Blyk Tuesday, September 16, 2008 Blyk
  11. 12 © Blyk Tuesday, September 16, 2008 Blyk
  12. Personal 13 © Blyk Tuesday, September 16, 2008 Blyk
  13. 14 © Blyk Tuesday, September 16, 2008 Blyk
  14. 15 © Blyk Tuesday, September 16, 2008 Blyk
  15. © Mango Design 16 © Blyk Tuesday, September 16, 2008 Blyk
  16. 17 © Blyk Tuesday, September 16, 2008 Blyk Source: Used in India, Center For Knowledge Societies
  17. 18 © Blyk Tuesday, September 16, 2008 Blyk Source: Used in India, Center For Knowledge Societies
  18. 19 © Blyk Tuesday, September 16, 2008 Blyk
  19. Social 20 © Blyk Tuesday, September 16, 2008 Blyk
  20. 21 © Blyk Tuesday, September 16, 2008 Blyk
  21. ”Technology changes while people's needs remain the same. When it comes to communication products, the killer app is always anything that enhances social interaction: keeping in touch with friends, family, and colleagues. This has been true since the invention of mail, telegraph and telephone. Email and SMS are simply the most recent examples. Social interaction is the universal killer app.” Donald Norman, 2001 22 © Blyk Tuesday, September 16, 2008 Blyk
  22. Gifting Photostream (flickr) Signaling (twitter, im, facebook) 23 © Blyk Tuesday, September 16, 2008 Blyk
  23. 1. Mobility 2. Youth 3. Conversation 4. Meaning 24 © Blyk Tuesday, September 16, 2008 Blyk
  24. Digital Natives Knowledge Driven 60% of teens prefer to communicate Knowing the ins and outs about the 1 through technology such as text and 2 latest and greatest is all part their social instant messaging rather than face-to-face currency (Source: The Future Laboratory 2007) Collaborative Socially Fragmented 89% of 16 – 24’s are a member of a social A recent report on Tribes by TV 3 network, 64% are on Facebook, 20% 4 broadcaster Channel4 uncovered 25 MySpace and 8% Bebo different youth tribes within the UK alone (Source: Facegroup, tech tribe report 2007) (Source: C4 Teen tribes 2008) Early Adopting Self Promoting They are quick to adopt early attitudes, 14% of 18 – 24’s have made money 5 habits, new products and new thinking 6 through their social networks (Source: The Future Laboratory 2007) 25 © Blyk Tuesday, September 16, 2008 Blyk
  25. 26 © Blyk Tuesday, September 16, 2008 Blyk
  26. Simplicity + 27 © Blyk Tuesday, September 16, 2008 Blyk
  27. “What can we take away to create something new?” Evan Williams, 2007 28 © Blyk Tuesday, September 16, 2008 Blyk
  28. 29 © Blyk Tuesday, September 16, 2008 Blyk
  29. Keep the offer simple, keep the communication simple, and focus on the quality of the user experience. Help
customers
tell
each
other. 30 © Blyk Tuesday, September 16, 2008 Blyk
  30. 31 © Blyk Tuesday, September 16, 2008 Blyk
  31. <open code> 32 © Blyk Tuesday, September 16, 2008 Blyk
  32. 33 © Blyk Tuesday, September 16, 2008 Blyk
  33. 1. Mobility 2. Youth 3. Conversation 4. Meaning 34 © Blyk Tuesday, September 16, 2008 Blyk
  34. A new business model has emerged in the form of advertising-supported services and software. This model has the potential to fundamentally impact how we and other developers build, deliver, and monetize innovations. No one yet knows what kind of software and in which markets this model will be embraced, and there is tremendous revenue potential in those where it ultimately is. Ray Ozzie, 2005 35 © Blyk Tuesday, September 16, 2008 Blyk
  35. Doc Searls famously remarked that quot;markets are conversations.quot; It seems to me that advertising ought to be a conversation as well. Only it's normally a conversation with a bore (or a drunk) at a cocktail party, someone who backs you into a corner, talks incessantly about himself, and laughs too loud at his own jokes. Tim O’Reilly, 2005 36 © Blyk Tuesday, September 16, 2008 Blyk
  36. 37 © Blyk Tuesday, September 16, 2008 Blyk
  37. Advertising ≈ Information ≈ Endorsement 38 © Blyk Tuesday, September 16, 2008 Blyk
  38. (mobile ad dialog example 1) 39 © Blyk Tuesday, September 16, 2008 Blyk
  39. 1. Mobility 2. Youth 3. Conversation 4. Meaning 40 © Blyk Tuesday, September 16, 2008 Blyk
  40. 41 © Blyk Tuesday, September 16, 2008 Blyk
  41. (mobile ad dialog example 2) 42 © Blyk Tuesday, September 16, 2008 Blyk
  42. Our Driving Idea We want to unite young people and advertisers to free communication. 43 © Blyk Tuesday, September 16, 2008 Blyk
  43. Thank You. marko@blyk.com 44 © Blyk Tuesday, September 16, 2008 Blyk

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