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Emerce Conversion - Jonas de Groot - Sundio Group
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Emerce Conversion - Jonas de Groot - Sundio Group

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Transcript

  • 1. 100% Conversie Graag! Conversie verhogen heeft niets te maken met je website… We moeten leren van de fysieke winkels!
  • 2. Even voorstellen
    • Jonas de Groot
    • Marketing Manager Sundio Group
  • 3. Sundio Group
  • 4. Conversie Merken +/- 1%
  • 5. And what about…? …… ook +/- 1% ?
  • 6. 100% Conversie!
  • 7. AH: 100% Conversie
  • 8. IKEA: 100% Conversie?
  • 9. Gamma & Praxis: 70% Conversie?
  • 10. 1. Locatie
  • 11. P.C. Hooftstraat, Amsterdam
  • 12. Lijnbaan, Rotterdam
  • 13. See Buy Fly
  • 14. De Efteling
  • 15. 2. Customer is King!
  • 16. 3. Communicatie & Aanbod
  • 17. 4. Branding
  • 18. 5. The Greatest Experience
  • 19. Offline Conversie Verhogen
  • 20.  
  • 21. Anytime, Anyplace, Anywhere
  • 22. Customer is Emperor!
  • 23. Offer Products They Can’t Refuse
  • 24. Offer Products They Can’t Refuse
  • 25. Build a Brand!
  • 26. Build a Brand Online
  • 27. Build a Brand Online
  • 28. Create the Greatest Experience
  • 29. Create the Greatest Experience
  • 30. Don’t Over-Analyse Deze mevrouw… … Is 8:05 min in de winkel … Staat hier 0:58 sec … Bounce % van 40%
  • 31. Fast, Faster, Fastest!
  • 32. Engage!
  • 33. Action!
    • Conversie verhogen heeft niets te maken met je website…
    • We moeten leren van de fysieke winkels en weten wat de klant wil!