Marketplaces B2B:
Samenwerken in
channelmarketing met
Internet Technologie(n)
Ferdi van der Zwaag Kingston Technology
Marc...
Centralpoint.nl
Alles rondom uw ICT eenvoudig online bestellen en snel in huis.
Een ongekend grote keuze en een scherpe pr...
SSDNow
Business &
Consumer Grade
USB Drives
USB Commodity
& Differentiated
Product Lines
Secure Drives
USB Security
Produc...
Kingston Snapshot
4
• Founded in 1987, 25+ years
• Privately Held Company
• Financially Secure
• For 7 years , revenue exc...
Worldwide Distribution
Widely accepted, quality brand.
Source: Kingston Technology, March 2014
Distribution
Master Distrib...
Kingston Growth Trend
Source: Kingston Technology, March 2014
2002 2010
6
CONFIDENTIAL
0
50
100
150
200
250
300
350
400
45...
Industry Alliances
Source: Kingston Technology
7
Technolog
y
Companie
s
PC
OEMS
Kingsto
n
Channel
Partners
Technology
Inve...
Source: Kingston Technology
8
Distribution
End
user
Kingston
Channel
Partners
A Network of Knowledge…
.
Kingston multi tie...
Our network of knowledge starts here
Looking closer at Kingston.com
• Find key information
• Educate on Kingston, HyperX a...
Why “Add to card”
• Best possible experience on Kingston.com
• If they are ready to buy offer them the easiest way to do f...
Traditionele verkoop van IT producten
Zowel distributie als verkoopkanalen
You can follow me on Twitter @marcel #b2bonline...
Traditionele ONLINE verkoop van IT
producten
Verkoopkanalen
You can follow me on Twitter @marcel #b2bonline14
Fabrikant Di...
B2B Marketplace ONLINE verkoop van
IT producten
Verkoopkanalen
You can follow me on Twitter @marcel #b2bonline14
Enduser F...
Customer Journey start
You can follow me on Twitter @marcel #b2bonline14
Customer Journey end
You can follow me on Twitter @marcel #b2bonline14
Simpele vormen van B2B Marketplace
ONLINE verkoop van IT producten
You can follow me on Twitter @marcel #b2bonline14
Intelligente vorm van B2B Marketplace
ONLINE verkoop van IT producten
You can follow me on Twitter @marcel #b2bonline14
Intelligente vorm van B2B Marketplace
ONLINE verkoop van IT producten
You can follow me on Twitter @marcel #b2bonline14
LIVE DEMO
You can follow me on Twitter @marcel #b2bonline14
Voorbeeld van een link vanuit kingston:
https://www.centralpoint.nl/?page=cart&vendor=
Kingston+Technology&quant1=1&prodid...
Google Analytics 1 maart – 29 mei (90 days)
You can follow me on Twitter @marcel #b2bonline14
LIVE DATA
You can follow me on Twitter @marcel #b2bonline14
Andere voorbeelden => HP
You can follow me on Twitter @marcel #b2bonline14
Andere voorbeelden => Sandberg
You can follow me on Twitter @marcel #b2bonline14
Dank voor uw aandacht
You can follow me on Twitter @marcel #b2bonline14
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Emerce B2B Online 2014 - Centralpoint.nl & Kingston Technology Europe Co LLP - Marcel Joosten & Ferdi van der Zwaag

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  • KTC:
    Kingston was founded over 25 years ago.
    The company is privately held, no board of directors or shareholders – the company is run by the original owners. The allows Kingston to be very flexible and respond to market needs without having the delays to obtain a “majority approval” or shareholder agreement.
    Kingston has no long term debt and is very financially secure. There is a strong emphasis on financial stability: Zero long term debt, rich cash reserves. (Smart financial management, 25 yrs strong, investments in memory)
    For 7 strait years, yearly revenue exceeding $4B
    Kingston employs over 4,000 people worldwide.
    Revenue Per Employee is over $1.5M
    We have manufacturing and testing facilities all around the world.
    Our business is focused on memory: memory modules, memory flash cards/drives and tech solutions like MobileLite Wireless.
    We have the capacity to ship over 300M units per year, as we deliver over 1M units per day.
    Kingston products are distributed in 125 countries around the world and available in over 30,000 retail and resellers locations. Kingston is a widely accepted brand.
  • Kingston manufactures products in four facilities around the globe. We then rely on a very broad range of distributors, resellers and marketers to sell our products to various customers in the enterprise, consumer and specialized fields around the world.
  • 2013 resulted in the second greatest revenue year on record.
    Shipments remain high as demand for Kingston product continues.
    Kingston has shipped (since 2010) more than 340M units each year.
  • Kingston is in a very favorable position:
    We work directly with the top technology companies
    With the top PC OEMs
    With the top semiconductor manufacturers
    With the top channel partners
    And with companies that we have invested in – like Payton, AVL and other technology companies…
    Which puts Kingston in a great position to learn and react to what is happening in the industry in a very timely manner.
    We work with partner on product trends, sales activity & fluctuations, product roadmaps and future technology.
    We call this prime positioning and expertise “a network of knowledge” which has positioned us for success.
  • Kingston is in a very favorable position:
    We work directly with the top technology companies
    With the top PC OEMs
    With the top semiconductor manufacturers
    With the top channel partners
    And with companies that we have invested in – like Payton, AVL and other technology companies…
    Which puts Kingston in a great position to learn and react to what is happening in the industry in a very timely manner.
    We work with partner on product trends, sales activity & fluctuations, product roadmaps and future technology.
    We call this prime positioning and expertise “a network of knowledge” which has positioned us for success.
  • Emerce B2B Online 2014 - Centralpoint.nl & Kingston Technology Europe Co LLP - Marcel Joosten & Ferdi van der Zwaag

    1. 1. Marketplaces B2B: Samenwerken in channelmarketing met Internet Technologie(n) Ferdi van der Zwaag Kingston Technology Marcel Joosten Centralpoint.nl You can follow me on Twitter @marcel #b2bonline14
    2. 2. Centralpoint.nl Alles rondom uw ICT eenvoudig online bestellen en snel in huis. Een ongekend grote keuze en een scherpe prijs. En dat alles bij een betrouwbare webwinkel, die u ook nog eens graag adviseert over de perfecte zakelijke ICT-oplossing. Onrealistisch? Nee, hoor. Wij zijn Centralpoint.nl, aangenaam. Centralpoint.nl bestaat sinds 2001. Sindsdien zijn we uitgegroeid tot één van de belangrijkste zakelijke ICT-leveranciers van Nederland. Wij zien het als onze missie om aan al uw ICT-wensen tegemoet te komen. Dat betekent dat u werkelijk elk product bij ons kunt bestellen. En dan bedoelen we ook echt alles. Van populaire smartphones of tablets tot de betrouwbaarste servers of storage-oplossingen. En van eenvoudige netwerkkabels tot de nieuwste laptops of de kleinste printeraccessoires. You can follow me on Twitter @marcel #b2bonline14
    3. 3. SSDNow Business & Consumer Grade USB Drives USB Commodity & Differentiated Product Lines Secure Drives USB Security Product Lines CF Cards CompactFlash Product Lines SD Cards Secure Digital Product Lines What do we do? Manufacturer of Memory Solutions Source: Kingston Technology, June 2014 OEM Private Label / OEM Memory System-Specific Memory for Brand Name Systems ValueRAM Industry Standard Memory, Ideal for System Builders HyperX High Performance for Gamers & Enthusiasts Media Readers Media Transfer via USB port DRAMFLASH Wireless Products MobileLite Wireless: Reader, Streamer, Charger. Share movies & data wirelessly eMMC & mSATA Embedded NAND Storage Solutions 3
    4. 4. Kingston Snapshot 4 • Founded in 1987, 25+ years • Privately Held Company • Financially Secure • For 7 years , revenue exceeding $4B • 4,000 Employees Worldwide • Worldwide Manufacturing & Testing • Focused Business: Memory Modules, Flash Products & Tech Solutions • Delivering over 1M units per day • Products distributed in 125 Countries and available in over 30,000 locations worldwide; widely accepted brand Source: Kingston Technology
    5. 5. Worldwide Distribution Widely accepted, quality brand. Source: Kingston Technology, March 2014 Distribution Master Distributors VAR / Resellers System Integrators Direct Marketers E-Tailer Retail System Builders PC OEM PC Options Shanghai, China Shenzhen, China Taiwan Fountain Valley, CA End User Enterprise SME E-Sports SOHO Government Education Medical Science and Tech Consumer / Home Enthusiast 5
    6. 6. Kingston Growth Trend Source: Kingston Technology, March 2014 2002 2010 6 CONFIDENTIAL 0 50 100 150 200 250 300 350 400 450 $0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Revenue (M$) Units (M) $6B
    7. 7. Industry Alliances Source: Kingston Technology 7 Technolog y Companie s PC OEMS Kingsto n Channel Partners Technology Investments Semiconductor Manufacturers A Network of Knowledge… Positioned for Success.
    8. 8. Source: Kingston Technology 8 Distribution End user Kingston Channel Partners A Network of Knowledge… . Kingston multi tier channel
    9. 9. Our network of knowledge starts here Looking closer at Kingston.com • Find key information • Educate on Kingston, HyperX and our products • Engage to read about our products • Find the correct product for a perfect fit • Add to card 9
    10. 10. Why “Add to card” • Best possible experience on Kingston.com • If they are ready to buy offer them the easiest way to do from trusted Kingston partners. • For our partners we want to send them relevant traffic and prospects 10
    11. 11. Traditionele verkoop van IT producten Zowel distributie als verkoopkanalen You can follow me on Twitter @marcel #b2bonline14 Fabrikant Distributeur Reseller Enduser
    12. 12. Traditionele ONLINE verkoop van IT producten Verkoopkanalen You can follow me on Twitter @marcel #b2bonline14 Fabrikant Distributeur Reseller Enduser Fabrikant Distributeur Reseller Enduser Distributiekanalen
    13. 13. B2B Marketplace ONLINE verkoop van IT producten Verkoopkanalen You can follow me on Twitter @marcel #b2bonline14 Enduser Fabrikant Reseller Fabrikant Distributeur Reseller Enduser Distributiekanalen
    14. 14. Customer Journey start You can follow me on Twitter @marcel #b2bonline14
    15. 15. Customer Journey end You can follow me on Twitter @marcel #b2bonline14
    16. 16. Simpele vormen van B2B Marketplace ONLINE verkoop van IT producten You can follow me on Twitter @marcel #b2bonline14
    17. 17. Intelligente vorm van B2B Marketplace ONLINE verkoop van IT producten You can follow me on Twitter @marcel #b2bonline14
    18. 18. Intelligente vorm van B2B Marketplace ONLINE verkoop van IT producten You can follow me on Twitter @marcel #b2bonline14
    19. 19. LIVE DEMO You can follow me on Twitter @marcel #b2bonline14
    20. 20. Voorbeeld van een link vanuit kingston: https://www.centralpoint.nl/?page=cart&vendor= Kingston+Technology&quant1=1&prodid=KVR16R 11D8/8KF&utm_source=kingston&utm_medium= cpc&utm_campaign=wtb Dit is belangrijk: utm_source=kingston utm_medium=cpc utm_campaign=wtb You can follow me on Twitter @marcel #b2bonline14
    21. 21. Google Analytics 1 maart – 29 mei (90 days) You can follow me on Twitter @marcel #b2bonline14
    22. 22. LIVE DATA You can follow me on Twitter @marcel #b2bonline14
    23. 23. Andere voorbeelden => HP You can follow me on Twitter @marcel #b2bonline14
    24. 24. Andere voorbeelden => Sandberg You can follow me on Twitter @marcel #b2bonline14
    25. 25. Dank voor uw aandacht You can follow me on Twitter @marcel #b2bonline14

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