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ARE SOCIAL AND MOBILE SOLUTIONS THE RECRUITING SILVER BULLET?<br />1<br />Ricky Wheeler, Marketing DirectorBroadbean<br />
Agenda<br /><ul><li>Mobile recruiting
Facebook recruiting</li></ul>2<br />
Quick hands up poll…<br />What mobiles are in the room?<br />How many iPhones?<br />How many Blackberrys?<br />How many An...
Within 3 years everyonein this room will be using MobileRecruiting <br />4<br />Those that see it as a Recruiting Channeln...
In 2014 there will be more Mobile Internet usage than desktop Internet usage<br />Source: Meeker<br />Now is time to act o...
MOBILE MANIA<br />6<br /><ul><li>10% of all google searches are made from a mobile device
23% (32 minutes) of time spent by accessing the web is on a mobile
Smart phones users conduct 50% more searches than desktop users
1 in 3 searches is local</li></li></ul><li>iPhone & Android<br />7<br />Mobile Apps are not new, but iPhone and Android in...
We are at the start of Mobile Recruiting Engagement<br />8<br />The mobile channel, mobile html & App, delivers leading jo...
We are at the start of Mobile Recruiting Engagement<br />9<br />2010 saw Broadbean supplying the first Recruitment Agencie...
So what should the Mobile Recruiting Channel OffeR?<br />You should use the Mobile Recruiting channel to support your busi...
 Acquiring Talent
 Employer Branding
 Candidate Engagement</li></ul>10<br />
11<br />MobilE triple play<br />Location x Relevancy x Immediacy = Mobile Triple Play<br /><ul><li>Mobile usage is private...
Jobseeking is time consuming and hard work, Mobile allows jobseekers to use their time better
Push notifications are immediate and drive high levels of candidate engagement</li></li></ul><li>What ARE push notificatio...
Build a talent network…<br />Jobseekers leave apps unused on their phones<br />Push notifications turn a network of someti...
Target Platforms for Recruiting App<br />Mobile Recruiting on:<br /><ul><li>Android
Motorola Droid
HTC Hero
Nexus
Plus many more
Apple
iPhone 3G / 3GS
iPhone 4
iPad</li></ul>Android and Apple platforms represent 70% of the worldwide App Market<br />Source: Morgan Stanley<br />14<br />
Watch out for and get planning…<br />iPad and similar Android Tablet devices<br />15<br />
LeadingMobile Recruiting App Features<br /><ul><li> Job Search – saved searches, favorite jobs
 Push notification – 1:1 customised job alerts
 Apply from mobile
 Send to a friend – email or tweet
 Jobs on a Map – see where companies are located
 Jobseeker advice – video and text
 Company information – news, blogs, video
 Twitter – direct engagement from the app
 Links to facebook
 Events, Graduate program, etc
 Support iPhone, iTouch, iPad, Android</li></ul>16<br />
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ehrm 2011 - Ricky Wheeler - Broadbean

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  • House fofrasier 600% growth in mobile sales
  • The AppStore / Marketplace is a Marketing Channel. A place for your brand to be seen by new and existing job seekers.The AppStore has over160 million users Worldwide.Your brand and vacancies are being searched for today!
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  • Transcript of "ehrm 2011 - Ricky Wheeler - Broadbean"

    1. 1. ARE SOCIAL AND MOBILE SOLUTIONS THE RECRUITING SILVER BULLET?<br />1<br />Ricky Wheeler, Marketing DirectorBroadbean<br />
    2. 2. Agenda<br /><ul><li>Mobile recruiting
    3. 3. Facebook recruiting</li></ul>2<br />
    4. 4. Quick hands up poll…<br />What mobiles are in the room?<br />How many iPhones?<br />How many Blackberrys?<br />How many Androids?<br />3<br />
    5. 5. Within 3 years everyonein this room will be using MobileRecruiting <br />4<br />Those that see it as a Recruiting Channelnow will get biggest win<br />
    6. 6. In 2014 there will be more Mobile Internet usage than desktop Internet usage<br />Source: Meeker<br />Now is time to act on Mobile<br />5<br />
    7. 7. MOBILE MANIA<br />6<br /><ul><li>10% of all google searches are made from a mobile device
    8. 8. 23% (32 minutes) of time spent by accessing the web is on a mobile
    9. 9. Smart phones users conduct 50% more searches than desktop users
    10. 10. 1 in 3 searches is local</li></li></ul><li>iPhone & Android<br />7<br />Mobile Apps are not new, but iPhone and Android introduced easy discovery, easy download to the device and wide choice<br />
    11. 11. We are at the start of Mobile Recruiting Engagement<br />8<br />The mobile channel, mobile html & App, delivers leading job boards with more traffic than Yahoo and Bing combined!<br />Source: AllTheTopBananas.com<br />Would you ignore Yahoo and Bing as candidate channels?<br />
    12. 12. We are at the start of Mobile Recruiting Engagement<br />9<br />2010 saw Broadbean supplying the first Recruitment Agencies with Mobile AppsThis year we saw the first of many corporate mobile recruiting apps released.2012 will see a flurry of major global brands extend to mobile Apps targeting iPhone and Android<br />
    13. 13. So what should the Mobile Recruiting Channel OffeR?<br />You should use the Mobile Recruiting channel to support your business objectives<br />Such as….<br /><ul><li> Attracting Eyeballs
    14. 14. Acquiring Talent
    15. 15. Employer Branding
    16. 16. Candidate Engagement</li></ul>10<br />
    17. 17. 11<br />MobilE triple play<br />Location x Relevancy x Immediacy = Mobile Triple Play<br /><ul><li>Mobile usage is private making it ideal for jobseekers
    18. 18. Jobseeking is time consuming and hard work, Mobile allows jobseekers to use their time better
    19. 19. Push notifications are immediate and drive high levels of candidate engagement</li></li></ul><li>What ARE push notifications?<br />If a new job matches an alert is sent<br />Jobseeker performs a search<br />New Job Click to view <br />Jobseeker downloads App<br />Push notification is 1:1 targeted<br />Alerts generate high levels of response <br />12<br />
    20. 20. Build a talent network…<br />Jobseekers leave apps unused on their phones<br />Push notifications turn a network of sometimes passive candidates into a powerful source for recruiting<br />13<br />
    21. 21. Target Platforms for Recruiting App<br />Mobile Recruiting on:<br /><ul><li>Android
    22. 22. Motorola Droid
    23. 23. HTC Hero
    24. 24. Nexus
    25. 25. Plus many more
    26. 26. Apple
    27. 27. iPhone 3G / 3GS
    28. 28. iPhone 4
    29. 29. iPad</li></ul>Android and Apple platforms represent 70% of the worldwide App Market<br />Source: Morgan Stanley<br />14<br />
    30. 30. Watch out for and get planning…<br />iPad and similar Android Tablet devices<br />15<br />
    31. 31. LeadingMobile Recruiting App Features<br /><ul><li> Job Search – saved searches, favorite jobs
    32. 32. Push notification – 1:1 customised job alerts
    33. 33. Apply from mobile
    34. 34. Send to a friend – email or tweet
    35. 35. Jobs on a Map – see where companies are located
    36. 36. Jobseeker advice – video and text
    37. 37. Company information – news, blogs, video
    38. 38. Twitter – direct engagement from the app
    39. 39. Links to facebook
    40. 40. Events, Graduate program, etc
    41. 41. Support iPhone, iTouch, iPad, Android</li></ul>16<br />
    42. 42. 17<br />The PEPSICO MOBILE RECRUITING <br />Application<br />
    43. 43. 18<br />
    44. 44. 19<br />
    45. 45. 20<br />
    46. 46. Be in iTunes / appStoreand Marketplace<br />21<br />
    47. 47. 22<br />IT’s NOT TOO LATE TO BE EARLY!<br />
    48. 48. 23<br />
    49. 49. 24<br />
    50. 50. Great data for segmentation and targeting<br />25<br />
    51. 51. How manY OF THE FOLLOWING ARE ON FACEBOOK IN HOLLAND?<br />1,884,780 people<br />10,120 people<br />2,000 people<br />840 people<br />26<br />Over 35: <br />CEO/MD’s: <br />Recruiters: <br />ING Staff :<br />
    52. 52. Facebook is social not search<br />27<br />
    53. 53. Done well<br />28<br />
    54. 54. Warning: You are not necessarily in control<br />29<br />
    55. 55. Warning: Facebook creates company pages for you<br />30<br />
    56. 56. Facebook can be used for recruitment to:<br /><ul><li> Attract passive candidates
    57. 57. Generate sector and position specific job applications</li></ul>31<br />
    58. 58. Create a branded destination<br />32<br />
    59. 59. Be creative<br />33<br />
    60. 60. It’s not just about likes<br />34<br />
    61. 61. ADd dynamic job content<br />35<br />
    62. 62. 36<br />IT’s NOT A FAD<br />People you want and need to recruit will be on facebook. <br />And they won’t be looking for jobs.<br />
    63. 63. SUMMARY<br />37<br />
    64. 64. How many job applications are in the post?<br />How many CVs are faxed in?<br />Recruitment is now Online<br />38<br />
    65. 65. Marketing has changed<br />39<br />
    66. 66. 40<br />A TYPICAL APPROACH<br />
    67. 67. TO TAKE AWAY<br />41<br /><ul><li>Mobile is growing rapidly. The sooner you act, the better.
    68. 68. Social networks offer a genuine opportunity to attract highly targeted passive candidates.
    69. 69. Neither are a silver bullet.
    70. 70. Be clear. Be Reachable. Be found. </li>
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