Total validated accounts is just under 200,000Secure Messaging is available in-Primary Care- family medicine, pediatrics and internal medicineTransplant careMoving to universal spread for established patients 2013-Medical specialties followed by surgicaleVisits-Lower utilization-fee, structured note fewer Diag.2014 will be implementing eVisits for new patients for selected areas.
Minors can consent to several different areas of care and prohibit their parents from viewing that information. (reproductive med, drug/alcohol, etc.) The age range varies state to state. MC HICS determined to go with the lowest age range and establish an enterprise policy rather than a site by site policy with different age ranges. Our computer systems cannot determine which documents/reports may contain this information.Mayo elected to turn off all documents given we could not filter them.
In 2012, only 34% of health care organizations have EMR
Reference for Health Care Information is the third most common use of the internet behind, search and e-mail.Health care information is unidirectional but increasingly bi-direction, peer to peer.A conversation.Review Mayo Clinic’s social media activities-TwitterYouTubeFacebookPinterestBlogs
Requires daily attention.Mayo Clinic dedicates 30 minutes/day responding to questions.Great listening tool for Mayo.
Mayo has approximately 2,300-General Health InformationMarket Communication- demand generation for targeted areasPatient education for established patientsDistribute presentations done at conferences- Transform, Individualized MedicineGeneral News items
Allows for public and private conversations.For example, Dr. Jim Levine, Mayo Clinic Endocrinologist, spend an hour tweeting on the topic of obesity.Second example-Utilized during the Annual Innovation Conference at Mayo Clinic called Transform to understand the audiences’ reaction, thoughts during the conference in realtime.
Site for patients to share stories in any specific category of care- cancer, cardiovascular etc.Participation guidelines and policy are posted on the site. Mayo does have the ability to censor posts, this is rarely done. When a negative comment surfaces about Mayo, it is usually mitigated by other positive comments
Fastest growing Like a scrap book, visual bookmark your favorite topics/sitesPicture driven, origins in fashion designAllows for annotationLeast labor intensive for the Institution
Mayo Clinic Discussion Forum32 Categories with highest traffic – neurology, mental illness, orthopedic, cardiovascular and cancerDiscussion amongst the public, for example around Sjogren’s syndrome and with physician participation at times too.
Two/yearSpring in New York CityFall in Rochester, MinnesotaFourth annual Social Media Summit, produced in cooperation with Ragan Communications.Social Media Residency- intense 1.5-day immersion in social media strategy and practice
Predominately hospital120 Members currentlyDues based on size of the institution- $2,000-10,000.Webinars and free residency attendance.
Personalized Patient educationPregnancy support program (RN)Emerging program for traumatic brain injurySupport GroupsMore challenging- billing
Greatest Utility for education:Public and Professional presentation > 40Continuing medical education > 140.School of nursing education
Collaborative work groups across campusesCollaboration with non-Mayo groupsProfessional association meetingsPrototyping physical spacePrototyping process - wayfinding, access to servicesDisaster preparedness simulation