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1Customer Experience Solutions. Delivered. 1
Online Banking 2.0 - Jay de Groot
@jayster
2Customer Experience Solutions. Delivered. 2
INTRODUCING : RICH PORTAL SOFTWARE
3Customer Experience Solutions. Delivered. 33
What we Deliver : Portal Solutions for Financials
+
Customer Engagement
Expe...
WE WORK GLOBAL
5Customer Experience Solutions. Delivered. 5
Value Proposition
Customer Experience Solutions
6Customer Experience Solutions. Delivered. 6
Vision (1) : Outside-In = Customer Enablement
INTERNAL
SYSTEMS
AND PLATFORMS
...
7Customer Experience Solutions. Delivered. 7
Vision (2) : One-Site : Seamless Journey
 Traditional banking sites suffer f...
8Customer Experience Solutions. Delivered. 8
Vision (3) : UX Layer to unify disparate systems
Customer Engagement Portal
P...
9Customer Experience Solutions. Delivered. 9
Vision (4) : e-Business in Control
INTERNAL
SYSTEMS
AND PLATFORMS
Flexible
UX...
10Customer Experience Solutions. Delivered. 1010
Web Site 1.0
Solution : Backbase Customer Engagement Platform
Core Bankin...
11Customer Experience Solutions. Delivered. 11
Product Overview
Next Generation Portal Software
12Customer Experience Solutions. Delivered. 12
Bank 2.0 Portal : Functional Overview
Security
Services
Personalization
Ser...
13Customer Experience Solutions. Delivered. 13
Customers : In Control
IT
E-BUSINESS
CUSTOMERS
Customer
in Control
Any Plac...
14Customer Experience Solutions. Delivered. 14
ABSA : INTERNET BANKING PORTAL
Bank 2.0 : Seamless Customer Journey
Custome...
15Customer Experience Solutions. Delivered. 15
Bank 2.0 : Any Place, Any Time, Any Device
Customer
in Control
16Customer Experience Solutions. Delivered. 16
Business : In Control
IT
CUSTOMERS
E-BUSINESS
Customer
in Control
Any Place...
17Customer Experience Solutions. Delivered. 17
Portal Manager : e-Business Dashboard
Business
in Control
18Customer Experience Solutions. Delivered. 18
Portal Manager : Advanced Targeting
Business
in Control
19Customer Experience Solutions. Delivered. 19
Portal Manager : Interactive Forms
Business
in Control
20Customer Experience Solutions. Delivered. 20
IT : In Control
CUSTOMERS
Customer
in Control
Any Place
Any Device
IT
in Co...
21Customer Experience Solutions. Delivered. 21
IT in Control : Portal Technology Services
Copyright © 2009 Backbase. All R...
22Customer Experience Solutions. Delivered. 22
Existing infrastructure
IT in Control : Portal Technology Services
Mash-up
...
23Customer Experience Solutions. Delivered. 23
WWW.BACKBASE.COM
JAY@BACKBASE.COM
@backbase
SAN FRANCISCO: +1 866 800 8996
...
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eFinancials 2010 Jay de Groot - BACKBASE

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Transcript of "eFinancials 2010 Jay de Groot - BACKBASE"

  1. 1. 1Customer Experience Solutions. Delivered. 1 Online Banking 2.0 - Jay de Groot @jayster
  2. 2. 2Customer Experience Solutions. Delivered. 2 INTRODUCING : RICH PORTAL SOFTWARE
  3. 3. 3Customer Experience Solutions. Delivered. 33 What we Deliver : Portal Solutions for Financials + Customer Engagement Expert Services Portal Software Online Banking 2.0 (Backbase & UXP Partners)
  4. 4. WE WORK GLOBAL
  5. 5. 5Customer Experience Solutions. Delivered. 5 Value Proposition Customer Experience Solutions
  6. 6. 6Customer Experience Solutions. Delivered. 6 Vision (1) : Outside-In = Customer Enablement INTERNAL SYSTEMS AND PLATFORMS INSIDE-OUT APPROACH Copyright © 2009 Backbase. All Rights Reserved. WEB ENABLEMENT OUTSIDE-IN APPROACH Customer EnablementCUSTOMER EXPERIENCE
  7. 7. 7Customer Experience Solutions. Delivered. 7 Vision (2) : One-Site : Seamless Journey  Traditional banking sites suffer from the silo syndrome. How to get it right?  Create a single site – with seamless transition from open to closed  Benefit: 1. seamless customer journey 2. integrated secure architecture 3. Single platform to manage, monitor and optimize Open Closed Open – Soft Login - Secure
  8. 8. 8Customer Experience Solutions. Delivered. 8 Vision (3) : UX Layer to unify disparate systems Customer Engagement Portal Public Website Online Banking Branch Front-end Call Center Front-end 1:1 customer treatment (targeting, segmentation) Business Rules collect customer preferences (implicit & explicit) Customer Profile Transcational Core Banking CRM, … Other Back-end Functions PFM, … 3rd Party Functions Consistent across Channels Content Simulation, Calculators, … Advisory Tools Seamless Customer Journey
  9. 9. 9Customer Experience Solutions. Delivered. 9 Vision (4) : e-Business in Control INTERNAL SYSTEMS AND PLATFORMS Flexible UX-Layer CHANGE REQUIREMENTS CHANGE CAPABILITY
  10. 10. 10Customer Experience Solutions. Delivered. 1010 Web Site 1.0 Solution : Backbase Customer Engagement Platform Core Banking Systems & Processes Customer Engagement Platform Superior Experience Any Place Any Device Personalization & Targeting Advisory Tools Easy Portal Management Social Integration Customer In Control Interactive Forms
  11. 11. 11Customer Experience Solutions. Delivered. 11 Product Overview Next Generation Portal Software
  12. 12. 12Customer Experience Solutions. Delivered. 12 Bank 2.0 Portal : Functional Overview Security Services Personalization Services Content Services Presentation Services Aggregation Services PORTAL MANAGER MY BANK Customer Engagement Platform Customer in Control Business in Control IT in Control Internal Systems & Processes
  13. 13. 13Customer Experience Solutions. Delivered. 13 Customers : In Control IT E-BUSINESS CUSTOMERS Customer in Control Any Place Any Device IT in Control Secure & Flexible Business in Control Manage & Optimize
  14. 14. 14Customer Experience Solutions. Delivered. 14 ABSA : INTERNET BANKING PORTAL Bank 2.0 : Seamless Customer Journey Customer in Control
  15. 15. 15Customer Experience Solutions. Delivered. 15 Bank 2.0 : Any Place, Any Time, Any Device Customer in Control
  16. 16. 16Customer Experience Solutions. Delivered. 16 Business : In Control IT CUSTOMERS E-BUSINESS Customer in Control Any Place Any Device IT in Control Secure & Flexible Business in Control Manage & Optimize
  17. 17. 17Customer Experience Solutions. Delivered. 17 Portal Manager : e-Business Dashboard Business in Control
  18. 18. 18Customer Experience Solutions. Delivered. 18 Portal Manager : Advanced Targeting Business in Control
  19. 19. 19Customer Experience Solutions. Delivered. 19 Portal Manager : Interactive Forms Business in Control
  20. 20. 20Customer Experience Solutions. Delivered. 20 IT : In Control CUSTOMERS Customer in Control Any Place Any Device IT in Control Secure & Flexible E-BUSINESS IT Business in Control Manage & Optimize
  21. 21. 21Customer Experience Solutions. Delivered. 21 IT in Control : Portal Technology Services Copyright © 2009 Backbase. All Rights Reserved. Internal Systems & Processes Loosely Coupled Presentation Layer Loosely Coupled Integration
  22. 22. 22Customer Experience Solutions. Delivered. 22 Existing infrastructure IT in Control : Portal Technology Services Mash-up Services Security Services Content Services Rules Services Presentation Services Personalization Services USER PROFILE CONTENT REPOSITORY Social Services
  23. 23. 23Customer Experience Solutions. Delivered. 23 WWW.BACKBASE.COM JAY@BACKBASE.COM @backbase SAN FRANCISCO: +1 866 800 8996 AMSTERDAM: +31 (0)20 465 8888 Thank you for your time
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