eFashion12 - Susan Gregg Koger - ModCloth

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eFashion12 - Susan Gregg Koger - ModCloth

  1. 1. Susan Gregg KogerCo-Founder & Chief Creative Officer EMERCE
  2. 2. #2
  3. 3. TraditionalModel
  4. 4. Focused on indie-designer, unique product All fashion is vintage
  5. 5. Engaging the customer in the brand and democratizing fashion
  6. 6. Community involvement off the site… the expected
  7. 7. Community involvement off the site… and the less expected
  8. 8. Community involvement off the site… and the less expected
  9. 9. Community in Reviews…and on the site
  10. 10. Our blog is another place to start and continue conversations
  11. 11. Engaging in other ways – writingSequined to None Dress Zest is More Dress by Sofie by Moriah Teal Infinity and Chiffon by Rachel Anne
  12. 12. Be the BuyerBe the Buyer
  13. 13. Customers provide direct feedback . . .“Get rid of the ruffles and it would be amazing” 11.3% 88.7%
  14. 14. Leading to valuable improvements
  15. 15. Be the Buyer: Insights + Engagement Average sales / Be the Buyer items 2.4x velocity that of non-BtB items! • 9 Million votes • 16% of members voting on BtB • 50% of BTB voters have voted over 20 times! Great engagement vehicle • 30% of BtB customers voted before they placed their first order • BtB buyers spend more
  16. 16. …designing
  17. 17. …and voting
  18. 18. …to real product!
  19. 19. Community Focus Creates Virtuous Cycle She… Engages with the brand & community Feels a sense of Influences ownership & merchandise belonging and brand Gets a more relevant & personalized experience
  20. 20. Thank You! susan@modcloth.com @ModCloth @SusanGKoger pinterest.com/susangkoger/

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