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eFashion12 - Sabine Pick - Pick Consulting

eFashion12 - Sabine Pick - Pick Consulting






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    eFashion12 - Sabine Pick - Pick Consulting eFashion12 - Sabine Pick - Pick Consulting Presentation Transcript

    • The Japanese WayHow Consumers, Brands andRetailers use the Online FashionMarket in JapanSabine PickE-Fashion, AmsterdamJune 21st, 2012
    • Japan 2
    • What I will talk about Japanese Reality E- MallsGPS Based E-WalletsPromotions Fashion Apps Social Networks What‘s Happening Online Social Fashion Services Successful Companies Strategies 3
    • Japan Japanese Reality 4
    • Japan World’s 2nd largest Retail Market 127.5 Million Japanese Urban population of 79% People = Shops Japanese Reality 5
    • The Japanese Consumer Shopping is Hobby Choose Smartphones & Tablets Commute on Public Transport Stay Connected Value Convenience Japanese Reality 6
    • The E-Commerce Market Retail Sales Share of 10% 3,4% in Europe Online market to hit ¥14 trillion by 2016 ≥ doubling in market value Social Networks are Key Factor Shopping Apps important Whats Happening Online 7
    • What‘s Happening Online E-Malls GPS Based E-Wallets Promotions Social Fashion Apps Networks Social Fashion Services Whats Happening Online 8
    • E-Malls Whats Happening Online 9
    • E-WalletsSmart Cards and Mobile Phones• Storing and dispensing money• Allow marketing promotion and shopper analysis• Rakuten has own system Whats Happening Online 10
    • Social Networks Gree Japanese Mobage Mixi FacebookInternational Twitter Whats Happening Online 11
    • Twitter Whats Happening Online 12
    • Social Fashion Services Whats Happening Online 13
    • Social Fashion Services Whats Happening Online 14
    • Social Fashion Services• Allows users to post photo collages• Usually shared through Facebook, Mixi, TwitterE.g. iQon (www.iqon.jp)• Deals with 40 e-commerce sites• Ties with fashion magazines• Core demographics 20s female consumers Whats Happening Online 15
    • Fashion AppsDedicated Apps for easier shopping• Camera and GPS of smart phones as basis• For on- and offline shopping• Examples include „finddog“ and „shoplier“ Whats Happening Online 16
    • Finddog Whats Happening Online 17
    • Finddog Whats Happening Online 18
    • Finddog Whats Happening Online 19
    • Finddog Whats Happening Online 20
    • Finddog Whats Happening Online 21
    • GPS-based PromotionsRetailers try increasingly• Location based coupons/promotions• Tracking customers GPS• Through separate apps or Facebook Whats Happening Online 22
    • Example 853 FacebookStores GPS Twitter Based PromotionsOnlineShop SocialWeb Mobile Fashion AppsPage Service Successful Companies 23
    • Example 97 FacebookStores Twitter You TubeOnline E-Shop Malls SocialWeb Mobile Fashion Blogs Apps ServicePage Successful Companies 24
    • Example 15 Facebook BlogStores Twitter You TubeOnlineShopWebPage Successful Companies 25
    • StrategiesCompany Priorities Consumer Priorities• Need High Ranking in • Easy Shopping Search Engines • Convenient to use• Raise Visibility within • Free Shipping Social Networks• Have Smartphone Apps Strategies 26
    • Successful Retailers & Brands• Cross Check• Cross Channel• Cross Promote Strategies 27
    • Thank Youpick@pick-consulting.dewww.pick-consulting.de