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eFashion 2013 -  Jeroen de Vink - Shop2Market
 

eFashion 2013 - Jeroen de Vink - Shop2Market

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    eFashion 2013 -  Jeroen de Vink - Shop2Market eFashion 2013 - Jeroen de Vink - Shop2Market Presentation Transcript

    • Jeroen de Vink, managing consultant Shop2market Praktische tips voor 50% meer rendement op je online marketing budget
    • ! 400!webshops! ! 14!landen! ! 1!miljard!bezoekers!per!maand! ! Wij!bieden!de!complete!campagne!management!oplossing!om! de!ROI!op!adverten>e!niveau!verbeteren!!!
    • Half%the%money%I%spend%on%marke3ng%
    • Wat%is%de%daadwerkelijke% bijdrage%van%elk%% marke3ngkanaal?% Hoe%op3maliseer%ik%% campagnes%over%% meerdere%kanalen?% Hoe%vind%ik%de%3jd%om%% dit%allemaal%te%doen?% Hoe%kan%ik%mijn%omzet% vergroten?%
    • Stuur op de juiste KPI’s Stuur%op%de%juiste%KPI’s%%
    • http://www.adweek.com/news/advertising-branding/six-companies-fueling-online-ad- crisis-150160 Traffic Gem.!Traffic !541.269!
    • Conversie Ratio Gem.!Conversie! !1,61%! Hoogste!conversie !3,38%! Laagste!conversie !0,60%! !!
    • Orders Gem.!#!orders! !8.907!
    • ROI Contribution Net Orders Contribution Margin Ad Costs ROI%
    • Facebook RetargetingOrganic Shopping.com CashbackeMail - 15 days - 7 days - 5 days -2 days -1 minute- 12 days TimeOnSite!=!0,7s! Pageviews=!1! Home!page! Relevance!=!Low! TimeOnSite!=!32s! Pageviews=!3! Category!page! Relevance!!=!Low! TimeOnSite!=!10s! Pageviews=!1! Product!page! Relevance!=!High! TimeOnSite!=!67,3s! Pageviews=!8! Product!page! Relevance!=!High! TimeOnSite!=!72,3s! Pageviews=!6! Homepage! Relevance!=!Low! TimeOnSite!=!15,8s! Pageviews=!1! Product!page! Relevance!=!High! 11%15% 35% 0% 18% 21% Contribu3e%
    • NeGo%oders% 25%!tot!50%!retouren! !!
    • Adverten3e%kosten%
    • Snel! Cost!control! Inzicht!in!contribu>e! Tagmanagement%%
    • ROI ROI%Based%op3malisa3e%%
    • CPC%feed%op3malisa3e% RoaS # Producten Source: Shop2market.com Deactiveer niet rendabele producten per kanaal Stap 1: optimaliseer de content per kanaal Het winstgevende deel van de feed 50% van de kosten worden veroorzaakt door advertenties zonder opbrengst 10% - 20 % of the products !80% !60% !40% !20% 0% 20% 40% 60% 80% ROI
    • CPS%op3malisa3e% Source: Shop2market.com CPS channels ROI !80% !60% !40% !20% 0% 20% 40% 60% 80% Publishers met een hoge contributie Publishers met lage contributie 5 tot 10 publishers
    • Het resultaat ! tot!50%!! meer!! rendement!! uit!je!! marke>ng! budget!!! !
    • SamenvaUend!! De#ROI#is#de#belangrijkste#KPI# # Op6maliseer#je#campagnes#op#basis#van#de#ROI# # Hou#rekening#met#retouren# Gebruik#tagmanagement# # Beoordeel#kanalen#op#basis#van## hun#contribu6e#
    • ! Stop%was3ng.% Start%op3mizing.% !! We can help you with the make over
    • Pagina 20 Contact Details Shop2market Jeroen de Vink Managing Consultant W: http://www.shop2market.com E: jeroen@shop2market.com T: +31-652697625 Linkedin: http://www.linkedin.com/in/jeroendevink Twitter: @shop2market