eDay2011 - Clickdistrict

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eDay2011 - Clickdistrict

  1. 1. EdayPresentatie 2011<br />Effect of complexity and innovation on the future of display advertising<br />Marco Kloots, CEO ClickDistrict<br />
  2. 2. Welcome to the jungle<br />2001: Nobody understood what was happening<br />2006: Everybody thought they knew what was happening<br />2011: Does anybody know what is going on?<br />
  3. 3. Display Advertising 2006<br />
  4. 4. Display Advertising 2010<br />
  5. 5. Ecosystem 2010<br />
  6. 6. Fast changing environment<br />Increased complexity<br />New technologies: <br />Real Time Bidding -> How does it impact?<br />New products:<br />Data -> What does it add?<br />New business models:<br />DSP’s<br />SSP’s<br />New metrics:<br />Conversion attribution -> Why?<br />Do Advertisers know what to do?<br />
  7. 7. Case: the financial sector<br />Inside job/ In what we trust<br />Banks<br />New technologies<br />ATM<br />Online banking<br />New products<br />1968: 6 financial products<br />2011: 168.000 products<br />New business models<br />Credit cards<br />Do Consumers know what to do?<br />
  8. 8. The solution<br />Someoneyoucan trust, whoknowsthe system and is independent<br />Who?<br />
  9. 9. Who can you trust?<br />
  10. 10. QuestionsMarco Klootsmarco@clickdistrict.com<br />

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