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eDay2011 - Adrzej Ochoki - Deutsche TelekomPresentation Transcript
Machine to Machine (M2M). Bringing the Internet of the things to life. Andrzej Ochocki – Deutsche Telekom A.G., M2M Competence Center, Head of Marketing & Proposition Dpt. eDay, Rotterdam, 15.09.2011.
What is M2M? Bring the Internet of the things to life! Use cases and benefits
Machine-to-Machine communication stands for a technology that supports wired or wireless communication between devices anytime and anywhere.
“ Traditional” M2M enables innovative solutions for process optimization, machine monitoring and efficient resource deployment.
In comparison to traditional M2M industry verticals, M2M in consumer electronics promises much higher growth in the future.
Networks Mobile Fixed-line M2M Enabler Machine 2 Devices Data Integration Point Machine 1 Machine 3
Machine-to-Machine (M2M) ecosystem. Broad variety of market segments with heterogeneous needs and wants calling for individual market approaches. M2M Ecosystem Hardware (Box + Modem) E2E solution Vertical business opportunities Horizontal business opportunities
Transport & logistics
Smart metering / Smart grid
Connected consumer electronics
Retail & commerce
Industrial automation, monitoring & control
Public sector & infrastructure
1 2 3 9 7 6 5 8 4 Transport & Access
M2M business characteristics. Strong differences in general customer requirements. Typically large customers High number of SIM’s Typ. Data / SMS Mostly without voice Typ. 1 SIM Voice & Data Broadband data Most segment use cases typically low bandwidth/volumes Typically long contract durations 10k’s… 100k’s Decreasing Contract durations Complete customer offer Part of a complete solution / value chain Typ. Home country Var. Segments with intl. deployments Home network & Permanent Roaming Typ. machines/applications have control Typ. Human interface Traditional Mobile business M2M
Market trends – Overview. STEEP analysis shows strong support for M2M business. Social-cultural / demographic Technological Environmental Economic Political Increasing mobility - Connectivity everywhere Ubiquity of smart devices - Huge Data Potentials Ageing population - Monitoring solutions Globalization - Servicing the world Cost Pressure - M2M efficiency potential Go green - ICT to reduce CO 2 Unification of Markets - New market potentials Scarcity of resources - M2M to drive efficiency Regulatory Mandates - New opportunities for M2M Miniaturization/Price Reduction - New M2M Use Cases
Deutsche Telekom worldwide: mobile and fixed-line networks. Limited mobile footprint, strong fixed-line capabilities. *Selected international subsidiaries and affiliates. Mobile communications Fixed line & mobile communications Albania AMC (via Cosmote) Bulgaria Globul (via Cosmote) Germany Telekom Deutschland Greece OTE, Cosmote (via OTE) United Kingdom Everything Everywhere Croatia T-Hrvatski Telekom Former Yugoslavian Republic of Macedonia Makedonski Telekom (via Magyar Telekom), T-Mobile Macedonia (via MakTel) Montenegro Crnogorski Telekom (via Magyar Telekom) Netherlands T-Mobile Netherlands Austria T-Mobile Austria Poland Polska Telefonia Cyfrowa (PTC) Romania Romtelecom (via OTE), Cosmote Romania (via Cosmote) Serbia Telekom Srbija (via OTE) Slovakia Slovak Telekom, T-Mobile Slovensko (via Slovak Telekom) Czech Republic T-Mobile Czech Republic Hungary Magyar Telekom, T-Mobile Hungary (via Magyar Telekom) USA T-Mobile USA
Ambition. M2M – from connecting everybody to connecting everything - global SIM, open and scalable platform, global service alliance, global partner and developer network Global developer network – broad selection of comprehensive M2M toolkits, fast and easy application dev., brings all M2M developers together Open and scalable platform, global SIM – full customer control and management, secure across mobile, fixed and wireless sensors, SIM that works seamlessly around the globe, tariff valid in any country Global services – excellent service experience across borders, best in class delivery, value added quality management, global service alliance Solution bouquets – attractive and innovative M2M solutions for all 9 vertical segments, in-house and partnership based, global M2M market place making developers and verticals fortunes M2M Solutions M2M Services M2M Developer Platform M2M Access & Enabler Platform M2M 1-3 2 3 3
M2M Product experience. M2M Solutions M2M Services M2M Developer Platform M2M Access & Enabler Platform M2M 1-3 2 3 3 M2M Platform M2M Toolkit M2M Service Alliance DT M2M International Website, www.telekom.com/m2m DT partner based M2M Solutions. Examples shown. Call a Bike Car Navigation Remote Socket M2M SIM Chip M2M Module DT M2M Partner Portal Fire detector SDK DT FT
Deutsche Telekom. M2M Product Portfolio. Deutsche Telekom M2M Product Portfolio 1 . 1 – local differences in M2M portfolio between NatCos. M2M 10 MB
1. Mobile seamless network access
Coverage, quality and security
2. M2M SIM Cards
Standard national SIM Cards
Dedicated national M2M SIM Cards (embedded SIM)
4. M2M Tariffs
Dedicated standard M2M tariffs
Individual tariffs for big customers
3. M2M Platform
Customer Web Self Care
(currently only in DE, international rollout ongoing)
M2M Partners Portfolio
International and local partners
Solution and strategic partners
5. M2M SLAs
Thank you for your attention. Contact Deutsche Telekom AG M2M Competence Center [email_address] +49 151 17495544