eDay12 aaron bird adobe

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eDay12 aaron bird adobe

  1. 1. © 2012 Adobe Systems Incorporated. All Rights Reserved..
  2. 2. Why Adobe© 2012 Adobe Systems Incorporated. All Rights Reserved..
  3. 3. Current Data Explosion© 2012 Adobe Systems Incorporated. All Rights Reserved..
  4. 4. Big Analytics is the purpose of Big Data© 2012 Adobe Systems Incorporated. All Rights Reserved..
  5. 5. Big Analytics for Marketers Understand your Customer in order to better inform your Marketing efforts and enable better servicing of your Customer Online Data Offline Data SEO/SEM Direct Mail E-mail Broadcast Display Ads Store Social Branch Web Call Centers Customer / Mobile Account© 2012 Adobe Systems Incorporated. All Rights Reserved..
  6. 6. The Importance of Understanding Customer Behavior© 2012 Adobe Systems Incorporated. All Rights Reserved..
  7. 7. Customer Event Behavior Analysis EVENT EVENT EVENT EVENT EVENT EVENT© 2012 Adobe Systems Incorporated. All Rights Reserved..
  8. 8. Big Analytics Strategy for Marketers 1. Start with questions, not data…..and start BIG 2. To understand your Digital Consumer, start with the online digital Customer event data that you manage/own 3. Augment with Attributive data whether related to your Customers or to your Marketing efforts 4. As data silos break down, complete the picture through the inclusion of non-online event and transactional data 5. Technology should be additive, not always a replacement 6. Have a strategy for actioning Insights – action is the any real way to accomplish ROI or achieve new results© 2012 Adobe Systems Incorporated. All Rights Reserved..
  9. 9. © 2012 Adobe Systems Incorporated. All Rights Reserved..

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