eDay 2011 - David Neuscheler - Adobe

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  • 1. Technology Trends in eBusiness @davidnuescheler | VP, CTO CEM, Adobe Systems© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 2. David Nuescheler Chief Technology Officer David Nuescheler JSR-170 Spec Lead david@day.com jsr-170-comments@jcp.org© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 3. David Nuescheler David Nuescheler Jackrabbit Committer / Member JSR-170 Spec Lead uncled@apache.org jsr-170-comments@jcp.org© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 4. David Nuescheler David Nuescheler TC Member / CMIS-JCR Liaison Jackrabbit Committer david@day.com / Member uncled@apache.org© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 5. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. DAVID NUESCHELER VP, CTO CEM Digital Enterprise Solutions david@day.com Adobe Barfuesserplatz 6 David Nuescheler 4001 Basel T +41 61 226 98 98 F +41 61 226 98 97 uncled@adobe.com TC Member / CMIS-JCR Liaison
  • 6. DAVID NUESCHELER VP, CTO CEM Digital Enterprise Solutions Adobe Barfuesserplatz 6 4001 Basel T +41 61 226 98 98 F +41 61 226 98 97 uncled@adobe.com© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 7. Enterprise So ware Reality DM WCM requires static DAM websites jdk1.3 Win32 1998 WF WF TCL 2000 Borland WF Java EJB 2.0 Delphi compiler no-linux eol support Acquired requires IIS Repository Repository in 99’ 5 Repository develop 1985 Acquired left er C/C++ in 96’© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 8. Enterprise So ware Reality© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 9. “Platform Not Found” Error please reboot.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 10. e Customer Experience Management Problem e Customer Context + Experience Mobile Social Web Email Correspondence Print In Person ADOBE CUSTOMER EXPERIENCE MANAGEMENT PLATFORM LINE OF BUSINESS OWNERS Sales Marketing Services Customer Support Retail Operations Global Distribution Call Centers BUSINESS LOGIC & TRANSACTIONAL SYSTEMS (ERP, CRM, ECM, PLM, …) Brand + Business Goal e Company© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 11. CEM Creative Work ow© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. UX ∞ DESIGN OPTIMIZE MANAGE CREATE ANALYZE DELIVER
  • 12. CEM requires Future Proof Technology DNA MobileFirst* Cloud First* (always keep on-premin mind) (always keep desktop in mind) *you don’tdon’t enable apps for the mobile, youbuild them for the mobile with desktop in mind. mind. *you enable apps for the cloud, you build them for the cloud with on-prem in Mobile First* (always keep desktop in mind) *you don’t enable apps for the mobile, you build them for the mobile with desktop in mind. Mobile First* (always keep desktop in mind) *you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 13. Who am I?© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 14. Who am I?© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 15. Who am I?© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 16. Your data center...© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 17. ...their data center.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 18. Bad News, please!© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 19. Security & Privacy? Availability Zones? (network, power) Hyperviser? (VM Security, Are you by yourself?) Legal Zones? Security Budget (respect the local laws) (yours vs. theirs) Operations Certification? (e.g. SAS70 Type II)© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 20. Cloud traits: LOSE IT! AVAILABILITY? LATENCY! Requires: Spartan Sof t ware ELASTICITY!© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 21. Clustering Options in Enterprise So ware 1 2 “Ostrich”-style “Exception”-style Copyright © 1993-2008 Day Software AG Configuring Clusters 1. Configuring Clusters Several steps are needed to setup a Communiqué 4.x cluster with CRX 1.4 TarPM. IBM DB2 Content Manager V8 Configuring High Availability in a Sun Cluster Environment 5/4/04 Content Management Performance IBM Silicon Valley Lab PDF Created : 19.10.2008 14:09:59 http://docs.day.com 1/20 Page 1/1 1/284 Page 1 of 195© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 22. Next Generation Clustering 3 “Cloud”-style Hot-Join “ lu c ster- bo rne”© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 23. WAN & Share Nothing Firewall Firewall© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 24. CEM requires Future Proof Technology DNA Cloud First* (always keep on-prem in mind) *you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind. Mobile First* (always keep desktop in mind) (always keep desktop in mind) *you don’t enable apps for for the mobile, you buildthem for the mobile withwith desktop in mind. *you don’t enable apps the mobile, you build them for the mobile desktop in mind. MobileFirst* social graph) Social and hasmind) (every user is a contributor First* (always keep desktop in a *you don’t enable apps for the mobile, you build them for the mobile with desktop in mind. *context is a rst-class citizen, everybody is a contributor.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 25. e bad news... UserAgentRadical: nokia6170 mms_max_width: 640 ringtone_voices: 40 colors: 65536 mms_mp4: TRUE streaming_3gpp: TRUE mms_vcalendar: TRUE fall_back: nokia_generic_series40_dp20 streaming_real_media: none j2me_amr: TRUE mms_video: TRUE streaming_video: TRUE j2me_cldc_1_1: TRUE model_name: 6170 streaming_video_acodec_amr: TRUE j2me_h263: TRUE mp3: TRUE uaprof: http://nds1.nds.nokia.com/uap.... j2me_mpeg4: TRUE physical_screen_height: 40 user_agent: Nokia6170 j2me_screen_height: 160 physical_screen_width: 32 video: TRUE max_data_rate: 200 playback_3gpp: TRUE video_3gpp: TRUE max_deck_size: 4194304 playback_acodec_amr: nb video_3gpp2: FALSE max_image_height: 115 playback_mp4: TRUE video_max_height: 96 max_image_width: 122 playback_vcodec_h263_0: 10 video_max_width: 128 mms_3gpp: TRUE resolution_height: 160 video_mp4: TRUE ice n mms_max_height: 480 ringtone_amr: TRUE video_preferred_height: 96 ev io mms_max_size: 100000 ringtone_mp3: TRUE video_preferred_width: 128 D ct ting...) te oun De k & c (17© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 26. Device Groups? 1 2 3 ensible Feature Phone Smart Phone Ext Touch Phone© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 27. Mobile Sites vs. Transcoding ta no t! bse ip su rsh ne +ow© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 28. Game Changer.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 29. Web: 1995 Webmaster html websites days Business word files© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 30. Apps: 2011 App Developer Webmaster html websites days Business word files well... apps ppt + uncertainty (third party review process)© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 31. Apps Content Management publish and sync apps everyth ing is content© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 32. CEM requires Future Proof Technology DNA Cloud First* (always keep on-prem in mind) *you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind. Mobile First* (always keep desktop in mind) *you don’t enable apps for the mobile, you build them for the mobile with desktop in mind. MobileFirst*a social graph) Social and hasmind) (every user is a contributor First* (always keep desktop in *you don’t enable *context is a mobile, you build them for is a contributor. desktop in mind. apps for the rst-class citizen, everybody the mobile with© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 33. Inside the Social Storm Activity Streams & Social Graph Context Social and Community Applications and Solutions (forum, wall, blog, wiki, comments, ratings) Users & Profiles User Generated Content & Community Management© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 34. User Generated Content WE HAVE TRUST ISSUES© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 35. F#&@!? ----- V14GR4 A HREF ”javascript:alert()” B ONLOAD ”javascript:alert()” IMG SRC ”javascript:alert()”© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 36. Users are users are users. 1± 2 2± 2 3±2 4± 2 5±2 6± 2 10 10 10 10 10 10 Authors “Family” Scale© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 37. Users are users are users. 1± 2 2± 2 3±2 4± 2 5±2 6± 2 10 10 10 10 10 10 Intranet Enterprise Scale© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 38. Users are users are users. 1± 2 2± 2 3±2 4± 2 5±2 6± 2 10 10 10 10 10 10 Internet Web Scale© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 39. Users are users are users. 1± 2 2± 2 3±2 4± 2 5±2 6± 2 10 10 10 10 10 10 Internet Web Scale© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 40. Users are users are users. (Linear Scale) 4± 2 6± 2 10 10 Intranet Internet Enterprise Scale Web Scale© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 41. Context & Context Engine Harmonized Pro le Social Network Information CRM Data Preferences, Collaborative Filtering, Interests ClickStream Cloud Immediate Page context Language, Nav Depth Very “Current” Environment Activity Stream Information Events from SiteCatalyst Resolved Segments “Insights”© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 42. CEM requires Future Proof Technology DNA Cloud First* (always keep on-prem in mind) *you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind. Mobile First* (always keep desktop in mind) *you don’t enable apps for the mobile, you build them for the mobile with desktop in mind. Social First*a social graph) (every user is a contributor and has *context is a rst-class citizen, everybody is a contributor.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
  • 43. ank you.© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.