Mobile Travel Strategies<br />MOBILE <br />TRAVEL<br />MADE EASY _<br />
One Year Ago<br />
6 months later<br />
Last week<br />
Let’s build an App!<br />
The onlyway to interact with your customer  while he’s enjoying <br />your product (i.e. traveling) is using a mobile devi...
Relationship<br />Competence<br />Brand Trust<br />Vision<br />Stability <br />Innovation <br />PracticalValue<br />Brand ...
Practical Value<br />
Practical Value<br />
Practical Value<br />
The (perceived) practical value of your service <br />is the alibi to engage in a mobile relationship<br />
Make it personal<br />Relationship <br />Brand Trust<br />Innovation <br />PracticalValue<br />
Fulfill on the moments of truth<br />
Remove travel stress factors<br />
Use all the context you can think of<br />
If you are able to build the right mobile relationship <br />sales will be perceived as a service<br />
Contextual  |  Personal  |  Relevant<br />
Relate<br />Trip Management<br />App and/or Internet<br />Start<br />Practical Value<br />Messaging/Notification<br />Sell...
Jeroen van Velzen<br />TWITTER: 	@jeve<br />MOBILE:		+316 13 13 17 17<br />MOBILE <br />TRAVEL<br />MADE EASY _<br />
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eTravel 2010_jeroen_velzen

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eTravel 2010_jeroen_velzen

  1. 1. Mobile Travel Strategies<br />MOBILE <br />TRAVEL<br />MADE EASY _<br />
  2. 2. One Year Ago<br />
  3. 3. 6 months later<br />
  4. 4. Last week<br />
  5. 5. Let’s build an App!<br />
  6. 6. The onlyway to interact with your customer while he’s enjoying <br />your product (i.e. traveling) is using a mobile device.<br />
  7. 7. Relationship<br />Competence<br />Brand Trust<br />Vision<br />Stability <br />Innovation <br />PracticalValue<br />Brand Trust: The six drivers of trust<br />Mobile in Travel = Marketing2<br />
  8. 8. Practical Value<br />
  9. 9. Practical Value<br />
  10. 10. Practical Value<br />
  11. 11.
  12. 12. The (perceived) practical value of your service <br />is the alibi to engage in a mobile relationship<br />
  13. 13. Make it personal<br />Relationship <br />Brand Trust<br />Innovation <br />PracticalValue<br />
  14. 14. Fulfill on the moments of truth<br />
  15. 15. Remove travel stress factors<br />
  16. 16. Use all the context you can think of<br />
  17. 17. If you are able to build the right mobile relationship <br />sales will be perceived as a service<br />
  18. 18. Contextual | Personal | Relevant<br />
  19. 19.
  20. 20. Relate<br />Trip Management<br />App and/or Internet<br />Start<br />Practical Value<br />Messaging/Notification<br />Sell<br />Mobile CRM & Tx<br />App and Internet<br />Mobile roadmap to success<br />
  21. 21. Jeroen van Velzen<br />TWITTER: @jeve<br />MOBILE: +316 13 13 17 17<br />MOBILE <br />TRAVEL<br />MADE EASY _<br />

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