eTravel 2010 Jouk Pleiter Backbase

Jouk Pleiter

SOLUTION : NEXT GENERATION TRAVEL PORTAL INTERNAL SYSTEMS AND PLATFORMS CUSTOMER EXPERIENCE RICH PRESENTATION LAYER LOOSELY-COUPLED , WEB-ORIENTED ARCHITECTURE TO UNIFY APPLICATIONS , CONTENT AND DATA INTO AN EFFECTIVE CUSTOMER JOURNEY . Existing Backend Systems (investments) are not impacted. Copyright © 2010 Backbase. All Rights Reserved.

NEXT GENERATION TRAVEL PORTAL

NEXT GENERATION : Widgets

NEXT GENERATION : DYNAMIC PAGES (my-size-fits-me) Standalone Gadget Portal as part of the page Traditional Portal Page

NEXT GENERATION : Social

NEXT GENERATION : Multi-Device User Experience Platform Social Networks 3 RD Party Content 3 RD Party Apps ENTERPRISE Content, Data & Applications Copyright © 2010 Backbase. All Rights Reserved. PC MOBILE TV

NEXT GENERATION : My-Size-Fits-Me Experience Existing CONTENT Existing DATA Existing SERVICES Existing APPS 3 rd party APPS 3rd party Content TRAVEL PORTAL YOUR APPLICATIONS PARTNERS Copyright © 2010 Backbase. All Rights Reserved. My-size-fits-Me

EXAMPLE : CUSTOMER / USER PERSPECTIVE

GOOGLE SEARCH: “ BEACH HOLIDAY”

GOOGLE SEARCH: “ OUTDOOR HOLIDAY”

DESTINATION PAGE
MASHUP
SOCIAL
DYNAMIC PACKAGING

MOBILE WIDGETS

MULTI-CHANNEL INTERACTION WEBSITE MOBILE OTHER SITES CCC Winkel Customer Experience Platform

EXAMPLE : E-BUSINESS PERSPECTIVE

POWER TO THE BUSINESS Travel Portal Portal Services BACKBASE PORTAL CIO ARCHITECT Portal Manager

PORTAL MANAGER – ANALYTICS

WWW.BACKBASE.COM [email_address] SAN FRANCISCO: +1 866 800 8996 AMSTERDAM: +31 (0)20 465 8888 MORE INFO

http://www.backbase.com	125
http://www.reisportals.nl	89
http://blog.backbase.com	13
http://www.tipsfromthetlist.com	6
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eTravel 2010 Jouk Pleiter Backbase

by Emerce on Jun 27, 2010

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eTravel 2010 Jouk Pleiter Backbase — Presentation Transcript