DML12 - Patrick Petersen - Mobile marketing moet

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DML12 - Patrick Petersen - Mobile marketing moet

  1. 1. Mobile Marketing Moet!(5 + 2 redenen)Patrick Petersen(@OnlineMarketeer)
  2. 2. Be social mobile! #DML12 tweet ajb! Ik ben op twitter @onlinemarketeer Patrick Petersen(@OnlineMarketeer) – Digital Marketing Live 2012
  3. 3. STELLING: ‘Marketeers weten de mogelijkheden van mobile marketing maar nauwelijks te benutten!’ Jullie mening?Patrick Petersen(@OnlineMarketeer) – Digital Marketing Live 2012
  4. 4. Dit is géen strategie: ‘Ik wil een iPhone- applicatie laten bouwen voor ons trendy product’Patrick Petersen(@OnlineMarketeer) – Digital Marketing Live 2012
  5. 5. 11.20uurPatrick Petersen(@OnlineMarketeer) – Digital Marketing Live 2012
  6. 6. Docent – sprekerSocial video host/ producent Consultant - onderzoeker Oprichter - redacteur Blogger online marketingAuteur @onlinemarketeer Patrick Petersen(@OnlineMarketeer) – Digital Marketing Live 2012
  7. 7. Redactie-blog-mede oprichter Patrick Petersen(@OnlineMarketeer) – Digital Marketing Live 2012
  8. 8. www.handboekmobilemarketing.nlPatrick Petersen(@OnlineMarketeer) – Digital Marketing Live 2012
  9. 9. BereikMobile cijfers60% Nederlandersheeft minimaal éénsmartphone. Patrick Petersen(@OnlineMarketeer) – Digital Marketing Live 2012
  10. 10. Betrokken De échte social engagement komt via social mobile > 50% in VS en NL.Patrick Petersen(@OnlineMarketeer) – Digital Marketing Live 2012
  11. 11. Beleving & boeien Dé boeiende content komt vaak real-time via de mobiel(Web 3.0).Patrick Petersen(@OnlineMarketeer) – Digital Marketing Live 2012
  12. 12. ‘Four out of five teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life’ Source: CTIA survey, Teenagers: A Generation Unplugged, June 2011 Patrick Petersen(@OnlineMarketeer) – Digital Marketing Live 2012
  13. 13. Bank-zit-mobielen > 19 uur online via de tablet, mobiel, laptop op de bank: multiscreening.Patrick Petersen(@OnlineMarketeer) – Digital Marketing Live 2012
  14. 14. Best Buying Mobiel kent relevant aanbod, beter gemak en duidelijker conversiepad.Patrick Petersen(@OnlineMarketeer) – Digital Marketing Live 2012
  15. 15. Best Buying.. http://www.youtube.com/watch?v=CjUcq_E4I- s&feature=player_embedded#!Patrick Petersen(@OnlineMarketeer) – Digital Marketing Live 2012
  16. 16. SOCIAL MOBILE SUCCESS:“Context is what makes people share content” Patrick Petersen(@OnlineMarketeer) – Digital Marketing Live 2012
  17. 17. Hartelijk dank!Patrick@AtMost.nl@OnlineMarketeerwww.Beeckestijn.org Twitter! Patrick Petersen(@OnlineMarketeer) – Digital Marketing Live 2012
  18. 18. Patrick Petersen(@OnlineMarketeer) – Digital Marketing Live 2012

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