MicroStrategy                  Omni Channel Retail                       Solutions     The Information Contained In This P...
Agenda                             MicroStrategy Alert                                mCommerce           MicroStrategy Wi...
Every Retailer Needs a Great M obile App M obile Commerce in the Palms of their Hands    Sell more products    Service cus...
Your M obile App Must be Great                                                                  Great Mobile Apps Need:   ...
MicroStrategy Alert Gives You Everything You Needfor a Great Mobile App                                                   ...
Alert is a Tightly Integrated Platform for MobileCommerce      Integrates Your                                            ...
Sell More Products:Your Store in the Palm of Their Hand    Your Product                                       Easy to Navi...
Sell More Products:Promotions in the Palm of Their Hand    Four Types of Promotions    1. Vouchers    2. Tickets    3. Cou...
Better Service:A Sales Associate in the Palm of Their Hand     Find                                            Contact    ...
Better Service:A Virtual Closet in the Palm of Their Hand     All Purchase Receipts                                       ...
Capture More Customers:Reach New Customers with Peer-to-Peer Gifting       Your                           Your Potential  ...
Capture More Customers:Delight Your Customers with Engaging LoyaltyFeatures           Get Points for                      ...
Alert Commerce Module - Easily M anage Your EntireM obile Presence from a Powerful Console                                ...
Alert Commerce Module - Create and DeliverTargeted Promotions and M arketing Content inM inutes           The Information ...
Alert Intelligence Module - Complete Visibility AcrossAll Commercial and Customer Activity                          Alert ...
Alert Intelligence Module - Analytics on Your Stores,Products, Campaigns, and Customers           The Information Containe...
M ake MicroStrategy Your Mobile Commerce Partner                                        An Alert-Powered App Will Help You...
MicroStrategy Wisdom     Market Intelligence Network          Untapped Market Insights Derived from                Big Dat...
M arket Intelligence Network:       The First Network to BringTogether Data from Big Data Cloud Networks for Real-Time Ins...
Wisdom Turns the Knowledge Stored inside Big Datainto a Competitive Advantage for Businesses                              ...
Facebook Users Store an Extraordinary Array of Up-to-date Information about Themselves in Facebook         DEMOGRAPHICS   ...
Wisdom Members Contribute their Data Anonymouslyto the Wisdom Network        DEMOGRAPHICS                                 ...
Wisdom Professional Provides Organizations with aPanoramic View of What People Like, Want and Do        CLOUD NETWORKS    ...
Wisdom Turns the Knowledge Stored inside Big Datainto a Competitive Advantage for Businesses         MEDIA BUYING         ...
Notables Features of MicroStrategy Wisdom Professional                                       Demographics, Interests, Plac...
Wisdom Enterprise Extends Wisdom with DeepCustomization Capabilities        CLOUD NETWORKS                                ...
Wisdom Enterprise Allows for Complete Integration ofEnterprise Data Sources        CLOUD NETWORKS                         ...
Thank You     The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipie...
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Dml 13 remco van malten - microstrategy - big data en mobile innovatie

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  • As we wrap up this presentation, there are five key features of Wisdom I hope you remember seeing in the demonstration and presentation. Wisdom contains an extraordinary range of data – that is constantly updated by Facebook users. Wisdom has great free-form segmenting that allows you to create and evaluate any segment you choose Wisdom provides data enrichment that improves Facebook data in areas like metro areas, income estimation, and better page categorization that help you make better sense of the data in Facebook. The Wisdom database is constantly growing… adding almost 50K new profiles every day And finally, Wisdom is constantly delivering richer insights as we release new metrics, new data types and new ways to looking at this data every few months and sometimes sooner. Wisdom is offered as a software service, so updates are instantaneous and you can get started with Wisdom instantly.
  • Dml 13 remco van malten - microstrategy - big data en mobile innovatie

    1. 1. MicroStrategy Omni Channel Retail Solutions The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of11 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    2. 2. Agenda MicroStrategy Alert mCommerce MicroStrategy Wisdom Market Intelligence Network The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of2 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    3. 3. Every Retailer Needs a Great M obile App M obile Commerce in the Palms of their Hands Sell more products Service customers better Capture more customers The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of3 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    4. 4. Your M obile App Must be Great Great Mobile Apps Need: –Superior user features –High performance for millions of people –To operate on iPhone and Android Your App Here Building Great Mobile Apps Target Walmart You Requires: –Excellent mobile app developers –User interface experts –Large investments in time and moneyBest Buy Starbucks eBay The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of 4 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    5. 5. MicroStrategy Alert Gives You Everything You Needfor a Great Mobile App World-Class User Features Products Branded App Services • MOBILE Implemented in Weeks COMMERCE PLATFORM iPhone and Android Loyalty Powerful Administrative Tools The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of 5 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    6. 6. Alert is a Tightly Integrated Platform for MobileCommerce Integrates Your Delivers Exceptional Marketing Assets Alert Mobile User Functionality Commerce Platform Catalo CRM g Cloud Based Your Brand Mobile Shopping Loyalt POS High Scale Targeted Promotions y High Performance Shopping Tools www.brand.com Payment Networks Analytics Digital Receipts Peer-to-Peer Gifting Loyalty Card Social Engagement Exclusive Content Provides Powerful Administrative Tools iPhone/Android The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of 6 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    7. 7. Sell More Products:Your Store in the Palm of Their Hand Your Product Easy to Navigate Easy to Catalog Purchase Native Mobile Shopping Experience Synchronized with Your Online Catalog Streamlined Shopping The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of7 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    8. 8. Sell More Products:Promotions in the Palm of Their Hand Four Types of Promotions 1. Vouchers 2. Tickets 3. Coupons 4. Messages Targeted Promotions Based On: –Purchase History –Demographics –Loyalty Status –Social Activity Location-Triggered Promotions Using Geo-Fencing The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of8 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    9. 9. Better Service:A Sales Associate in the Palm of Their Hand Find Contact Get A Store Customer Service Product Information SCAN The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of9 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    10. 10. Better Service:A Virtual Closet in the Palm of Their Hand All Purchase Receipts Convenient Archive of All Purchases –Re-order Similar Items –Facilitate Returns Convenient Cross-Sell / Up-Sell –Order Replacement Parts –Order Accessories –Order Related Items The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of10 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    11. 11. Capture More Customers:Reach New Customers with Peer-to-Peer Gifting Your Your Potential Customer Customers Let Your Customers Expand Gift Re-Gift Your Business for You -Convert purchased items into gift cards -Send gifts to friends via social and personal networks -Send gifts to multiple recipients -Withdraw a gift and resend The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of11 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    12. 12. Capture More Customers:Delight Your Customers with Engaging LoyaltyFeatures Get Points for Redeem Points for Purchases Purchases in the App Get Points for Social Redeem Points in Promotion Your Store Can Integrate with Existing Loyalty Programs The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of12 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    13. 13. Alert Commerce Module - Easily M anage Your EntireM obile Presence from a Powerful Console Create Your Store Create & Retailer Schedule Promotions Alert Alert Populate All Your Commerce Commerce Marketing App Users Module Content Module Create Targeted Segments Manage Your Loyalty Program The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of13 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    14. 14. Alert Commerce Module - Create and DeliverTargeted Promotions and M arketing Content inM inutes The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of14 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    15. 15. Alert Intelligence Module - Complete Visibility AcrossAll Commercial and Customer Activity Alert Intelligence Campaign Campaign Management Management ProductsRetailer Purchase Payments Purchase Analytics Analytics Offers Viewed Offers Claimed All Your Store Store Alert App Performance Performance Activity Offers Gifted Users Database Offers Shared Customer Customer Segmentation Segmentation Social Activity Social Demographics Social Behaviors Behaviors Location Web and Analysis and Database of Real-time Millions of Mobile Reporting all Activity Feed Customers The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of15 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    16. 16. Alert Intelligence Module - Analytics on Your Stores,Products, Campaigns, and Customers The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of16 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    17. 17. M ake MicroStrategy Your Mobile Commerce Partner An Alert-Powered App Will Help You increase your revenues –World-class functionality –Branded –Implemented in weeks –iPhone and Android support –Powerful Administrative tools Cloud-based Platform Lets You Focus on Marketing and Merchandising –Low investment; low risk –MicroStrategy manages ongoing scale and performance –Feature set will continue to evolve and improve at no additional cost to you The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of17 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    18. 18. MicroStrategy Wisdom Market Intelligence Network Untapped Market Insights Derived from Big Data Cloud Networks The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of18 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    19. 19. M arket Intelligence Network: The First Network to BringTogether Data from Big Data Cloud Networks for Real-Time Insights CLOUD NETWORKS M ARKET INTELLIGENCE ANALY TIC VIEWS NETWORK Age and Gender Social Networks DEMOGRAPHIC City/Country Language Marital Status Education Job 1 Billion people Hometown 500 TB of data added per day Books Government Networks INTERESTS Television Movies News Companies Sports Going Out Demographics on Billions of people  Restaurants Product Networks PLACES  Sport Arenas  Nightclubs/Pubs/Bars  Entertainment  Shopping  Recreation 300 Million Products and Places 19.5 Million People  Hotels 1.95 Million Page Interests 500,000 Companies/Products Reference Networks 350,000 Public Figures Outdoor Enthusiast PSYCHOGRAPHI PetLover 700,000 Colleges C Sports Enthusiast 3 Million Employers Health Conscious 145,102 Townships Brand Conscious 1,100 Metro Areas Budget Shopper 19 Million Articles in 270 languages 232 Countries Young Parent as of March 2013 The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of 19 19 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    20. 20. Wisdom Turns the Knowledge Stored inside Big Datainto a Competitive Advantage for Businesses The impact of this data can help all aspects of the business Customer Acquisition & BIG DATA CLOUD NETWORKS Retention BETTER Competitive DECISIONS. Differentiation MADE FASTER. WITH REAL- Business Business TIME DATA. Partnerships Employee Productivity & Satisfaction The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of 20 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    21. 21. Facebook Users Store an Extraordinary Array of Up-to-date Information about Themselves in Facebook DEMOGRAPHICS SOCIAL GRAPH Name: Sue Fahey FRIEND: Jane Age: 32 Age: 54 Birthday: Oct 2, 1980 Gender: Female Gender: Female Likes: Cooking Family: Married Check-Ins: TJ Maxx Education: Masters College: Brown SISTER: Stacy Major: Economics Age: 38 Home: Los Angeles, CA Gender: Female Hometown: New Haven, CT Likes: Chanel, Bloomingdales Country: USA Check-Ins: Shutters, The Derby Employer: Intel Position: Client Services Director GROUPS: Brown Alumni, Intel Sales Language: English, Spanish INTEREST GRAPH ACTIVITY GRAPH LIFE EVENTS Brands CHECK-INs BIRTHDAY Nordstrom, Starbucks, Golden Gate Park Turned 32 in October Nike, LLBean CA Car Show Dodger Stadium PROMOTION Celebrities Markham Winery Her job title just changed Adam Sandler, Oprah, Eddie Izzard RSVPs NEW BABY Tahoe Ski Weekend Had her first daughter in March Music Lakers Game U2, Rihanna, Adele Recipe Swap Party NEW HOME Golden Gate Marathon Moved to LA in August The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of 21 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    22. 22. Wisdom Members Contribute their Data Anonymouslyto the Wisdom Network DEMOGRAPHICS SOCIAL GRAPH Name: ??? ?????? FRIEND: ??? ????? Age: 32 ? 54 Birthday: Oct 2, 1980 Age: Female Gender: Female Gender: Cooking Family: Married Likes: TJ Maxx Education: Masters Check-Ins: College: Brown SISTER: ??? ?????? Major: Economics Age: 38 Home: Los Angeles, CA Gender: Female Hometown: New Haven, CT Likes: Chanel, Bloomingdales Country: USA Check-Ins: Shutters, The Derby Employer: Intel Position: Client Services Director GROUPS: Brown Alumni, Intel Sales Language: English, Spanish INTEREST GRAPH ACTIVITY GRAPH LIFE EVENTS Brands CHECK-INs BIRTHDAY Nordstrom, Starbucks, Golden Gate Park Turned 32 in October Nike, LLBean CA Car Show Dodger Stadium PROMOTION Celebrities Markham Winery Her job title just changed Adam Sandler, Oprah, Eddie Izzard RSVPs NEW BABY Tahoe Ski Weekend Had her first daughter in March Music Lakers Game U2, Rihanna, Adele Recipe Swap Party NEW HOME Golden Gate Marathon Moved to LA in August The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of22 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    23. 23. Wisdom Professional Provides Organizations with aPanoramic View of What People Like, Want and Do CLOUD NETWORKS ANALY TIC VIEWS PRODU CT INTERESTS DEMOGRAPHIC REFERENCE GOVERNMENT PLACES PSYCHOGRAPHI C The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of23 23 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    24. 24. Wisdom Turns the Knowledge Stored inside Big Datainto a Competitive Advantage for Businesses MEDIA BUYING LOCATION PLANNING •Choose media channels that are •Plan store locations and real estate based popular with the target consumers on fan distribution •Identify media spokespersons most •Research consumer preferences for more popular with target consumers effective location planning. BRAND MANAGEMENT DIGITAL ADVERTISING •Design product experiences that appeal •Tailor ad messages to incorporate to consumer preferences affinities of target group •Select corporate sponsorships that are •Increase brand engagement by providing favored by your target audience relevant content to consumers PRODUCT PROMOTIONS BUSINESS PARTNERSHIPS •Create promotions to upsell/cross-sell •Co-market with Facebook pages that have products based on interests of fans high affinity with your brand •Design competitive offers to steal •Identify sponsors and brand ambassadors customers from competitors with high affinity to your consumers The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of 24 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    25. 25. Notables Features of MicroStrategy Wisdom Professional Demographics, Interests, Places, Extraordinary Range of Data Psychographics, Ratings Look at any segment based on any Free-Form Segmenting criteria you choose Metro areas, income estimates, page Data Enrichment categorization 19.5M profiles in the database and adding Ever-Growing Database 50K new profiles per day New metrics, new data, new views Ever-Richer Insights available every few months25
    26. 26. Wisdom Enterprise Extends Wisdom with DeepCustomization Capabilities CLOUD NETWORKS ANALY TIC VIEWS PRODU CT INTERESTS DEMOGRAPHIC REFERENCE GOVERNMENT PLACES PSYCHOGRAPHI C CUSTOMIZATIONS INDUSTRY CU STOM REPORTS GROUPINGS CUSTOM CU STOM PSY CHOGRAPHIC CALCULATIONS S The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of26 26 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    27. 27. Wisdom Enterprise Allows for Complete Integration ofEnterprise Data Sources CLOUD NETWORKS ANALY TIC VIEWS PRODU CT INTERESTS DEMOGRAPHIC REFERENCE GOVERNMENT PLACES PSYCHOGRAPHI C ENTERPRISE DATA CUSTOMIZATIONS CRM POS INDUSTRY CU STOM REPORTS GROUPINGS LOYALTY PROPRIETARY CUSTOM CU STOM MARKET DATA PSY CHOGRAPHIC CALCULATIONS S The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of27 27 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
    28. 28. Thank You The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of28 MicroStrategys Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
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