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Digital Marketing Live! 2014 - webpower - Laura Nuhaan
 

Digital Marketing Live! 2014 - webpower - Laura Nuhaan

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HOE BETREK JE JE KLANTEN IN DE DIGITALE WERELD? ...

HOE BETREK JE JE KLANTEN IN DE DIGITALE WERELD?

Marketing is in de kern al decennia hetzelfde, maar de customer journey is voor altijd veranderd. De moderne klant heeft al het geschreeuw van push-marketing uitgezet. 60% van wat de klant doet gebeurt online. Daarom is het in kaart brengen van de customer journey heel belangrijk.
In deze sessie gaat Laura Nuhaan (webpower) in op de behoefte om leads te nurturen en de veranderende rol van marketing te verklaren. Ze zal best practices delen aan de hand van cases van onder andere Glamour Sales (een luxe flash-sale website uit China) die de omzet wist te verhogen door een duidelijke nurture strategie via social, mobile apps en email in te zetten.

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    Digital Marketing Live! 2014 - webpower - Laura Nuhaan Digital Marketing Live! 2014 - webpower - Laura Nuhaan Presentation Transcript

    • customer 2.0 has turned off all the noise
    • 90% of the leads generated leads never close. (Sirius decisions)
    • nurturing according to the REAL model
    • it starts with customer insight
    • reach
    • engage
    • activate
    • leverage
    • The beginning of the purchase period 2 months after the purchase half year after the purchase Friends offer Tips right time, right message, right person, right device turning your customers into advocates
    • • • • • •
    • 时间触发
    • amy’s experience as a new member
    • first email and invite for WeChat
    • good morning! another wonderful day
    • new daily: different mood for everyday
    • where to start?
    • www.webpower.nl contact@webpower.nl t: 0342-423262 @webpower Laura Nuhaan CMO webpower laura.nuhaan@webpower.nl
    • engaging marketing what you want to say what they are interested in interaction trust RELEVANCE
    • be personal
    • and offline
    • marketing automation summarized 1. build targeted list 2. execute campaigns 3. measure email/website behaviour 4. segment based on score leads 5. nurture leads (MQl/SQL) 6. analyse marketing/sales performance
    • the customer journey has changed forever
    • it’s all about the right message, at the right time, through the right channel for the right person!
    • 90% of leads never close (Sirius decisions) 75% of companies drop leads that aren’t ready to purchase immediately 90% of marketing content is not used (American Marketing Assoc.) Generates 50% more sales-ready leads and 33% lower cost (Forrester Research) nurture your leads and contacts