Het succes van online Communities<br />Richard Millington<br />
Online Communities<br />How to create a thriving online community for your business<br />Richard Millington<br />Richard@f...
$4m<br />
Most Online Communities<br />
Most Online Communities<br />FAIL!<br />
FAIL!<br />
FAIL!<br />
FAIL!<br />
Join me at<br /> “The Yard”<br />
“The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of t...
“The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of t...
Why do most online communities fail?<br />
Be realistic<br />
Thewrong<br />reasons to start <br />a community<br /><ul><li>New Customers
SEO
Sales & PR
Short-Term</li></li></ul><li>Start a community for the rightreasons<br />
 Extreme Loyalty<br />
Great ideas<br />
New sources of revenue<br />
Recruitment<br />
Sales leads<br />
Integration<br />
You can’t “bolt-on” a community<br />
Integrate your<br />products, promotion and price<br />
Only start a community if you want the benefits a community can offer AND can integrate the community with your organizati...
“That’s great. But how do you actually do it?”<br />
There’s a secret…<br />
Think like an <br />amateur<br />
stronginterest<br />Look <br />for a<br />
Passion<br />
Use simpletechnology<br />
Start small<br />
Grow<br />big<br />
Writeabout the      community<br />
Startinterestingdiscussions<br />
Build relationships<br />
The future of online communities<br />
The future of online communities<br />
Thank you!<br />
Thank you!<br />(Applause)<br />
Questions?<br />
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Csn11 richard millington

  1. 1. Het succes van online Communities<br />Richard Millington<br />
  2. 2. Online Communities<br />How to create a thriving online community for your business<br />Richard Millington<br />Richard@feverbee.com<br />www.feverbee.com<br />
  3. 3. $4m<br />
  4. 4. Most Online Communities<br />
  5. 5. Most Online Communities<br />FAIL!<br />
  6. 6.
  7. 7. FAIL!<br />
  8. 8.
  9. 9. FAIL!<br />
  10. 10.
  11. 11. FAIL!<br />
  12. 12. Join me at<br /> “The Yard”<br />
  13. 13. “The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”<br />
  14. 14. “The Coca-Cola Company is redefining the relationship between consumers and their sparkling beverages with the launch of the Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere.”<br />FAIL!<br />
  15. 15. Why do most online communities fail?<br />
  16. 16. Be realistic<br />
  17. 17. Thewrong<br />reasons to start <br />a community<br /><ul><li>New Customers
  18. 18. SEO
  19. 19. Sales & PR
  20. 20. Short-Term</li></li></ul><li>Start a community for the rightreasons<br />
  21. 21. Extreme Loyalty<br />
  22. 22. Great ideas<br />
  23. 23. New sources of revenue<br />
  24. 24. Recruitment<br />
  25. 25.
  26. 26. Sales leads<br />
  27. 27. Integration<br />
  28. 28. You can’t “bolt-on” a community<br />
  29. 29. Integrate your<br />products, promotion and price<br />
  30. 30. Only start a community if you want the benefits a community can offer AND can integrate the community with your organization<br />
  31. 31. “That’s great. But how do you actually do it?”<br />
  32. 32. There’s a secret…<br />
  33. 33. Think like an <br />amateur<br />
  34. 34. stronginterest<br />Look <br />for a<br />
  35. 35. Passion<br />
  36. 36. Use simpletechnology<br />
  37. 37. Start small<br />
  38. 38. Grow<br />big<br />
  39. 39. Writeabout the community<br />
  40. 40. Startinterestingdiscussions<br />
  41. 41. Build relationships<br />
  42. 42. The future of online communities<br />
  43. 43. The future of online communities<br />
  44. 44.
  45. 45. Thank you!<br />
  46. 46. Thank you!<br />(Applause)<br />
  47. 47. Questions?<br />
  48. 48. Vragen?<br />Richard Millington<br />
  49. 49. OVER ONS<br />CSN Conference is hét jaarlijkse congres over social media in het bedrijfsleven dat sinds 2007 wordt georganiseerd door KREM en Emerce.<br />Op de hoogteblijven? @CSNConference<br />www.CSNConference.nl<br />SPONSORS<br />
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