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Conversion12 - Edith van der Does & Suzanne Langius - Netprofiler
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Conversion12 - Edith van der Does & Suzanne Langius - Netprofiler

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Transcript

  • 1. Ask the expert: User ExperienceEmerce - Conversion 2012
  • 2. Even voorstellen Suzanne Langius User Experience consultant Edith van der Does User Experience consultant
  • 3. Wat is usability/user experience? ISO 9241-11 Guidance on usability: ‘Usability is de mate waarin een product door bepaalde gebruikers in een bepaalde gebruikersomgeving kan worden gebruikt om bepaalde doelen effectief, efficiënt en naar tevredenheid te bereiken’. effectief, efficiënt en naar tevredenheid
  • 4. Plek van usability/user experience? Waarom? Wat? Traffic: - SEA - SEO User Experience Webstatistieken - Social Media (website) - Affiliate - …
  • 5. UitgangspuntenUitgangspunten:- Doel (business en klant)- Doelgroep(en)- Belangrijkste taak
  • 6. Wat gaan we doen?
  • 7. Wie durft?
  • 8. Wie durft?
  • 9. Voor meer informatie: Netprofiler Bouwerij 4 1185 XX AmstelveenTelefoon 020-3459488 info@netprofiler.nl www.netprofiler.nl