cases -                                       - mars                                       - philips                      ...
we create, produce and promote                - bullettitle             -sub bullet   APPS & GAMES for BRANDS             ...
on iphone, ipad, google android,     blackberry, mobile touch webconfidential                     mobile apps for brands   ...
that are easy to use, desireable,consistent, have a purpose and are playful
1. 77% of mobile workers have theirmorning                                      device within arm’s reach                 ...
day                                       1. 84% at home                                          2. 80% during misc. time...
1. gamesmobile                         2. mocial (mobile social networking)                               3. music & enter...
mobile                                                1. mobile web growth has outpaced                                   ...
mobile will be thecenterpiece ofsub bullet                    all              - bullettitle           -marketing communic...
- bullet consumertitle         behaviour has                     -sub bullet   shifted                   -confidential     ...
they want compelling                -       bullet storytelling, inspirationtitle                -                  -     ...
ecosystem               everywhere                               sharing our vision:   mobile                             ...
what kind of app?                        key decisions                                                              efficie...
when is it mobile?confidential                        mobile apps for brands                      14
mobile isn’t just about phonesconfidential                               mobile apps for brands                            15
contextconfidential      16
context       1.variable environment              2.constant partial attention              3.interruptions / distractions...
context       1.on the go              2.lean backconfidential      18
context       1.limited text input              2.multitasking can be challenging              3.it’s easy to get lostconfi...
1.business sensenative & web       2.user benefits                   3.target audience                   4.informationconfid...
mobile        1.mobile first              2.know your audience              3.make content the actiondesign        4.craftm...
consumer expectation    consumers are well versed in tracking down very good,      services and experiences and they expec...
1. mocialmobile        2. ar/qr              3. connecting mediatrends        4. branded utility/services              5. ...
1. mocialmobile        2. ar/qr              3. connecting mediatrends        4. branded utility/services              5. ...
social news readers                  flipboard, zite, currentszite    google       currents                                ...
social sharing                           instagram, path,                           situationistinstagram   situationist  ...
wordfeud               social game datinghttp://itunes.apple.com/nl/app/wordfeud/id428312806?mt=8                         ...
1. mocialmobile        2. ar/qr              3. connecting mediatrends        4. branded utility/services              5. ...
aurasmaar/brand experience http://www.youtube.com/watch?v=GBKy-hSedg8&hd=1                               mobile apps for b...
word lens                               augmented reality                               translate on the flyhttp://www.yout...
1. mocialmobile        2. ar/qr              3. connecting mediatrends        4. branded utility/services              5. ...
mobile bridgesthe gap fromtelevisioncommercial toreal world product http://itunes.apple.com/us/app/intonow/id406436404?mt=...
mcdonalds pick ‘n play                                             gamification                                            ...
1. mocialmobile        2. ar/qr              3. connecting mediatrends        4. branded utility/services              5. ...
nike+ paint with your feet   brand experience and          utility extended          http://yesyesno.com/nike-collab-paint...
1. mocialmobile        2. ar/qr              3. connecting mediatrends        4. branded utility/services              5. ...
amazon pricecheckscan, snap, say              mobile apps for brands
wirewaxvideo shopping ipad
squaremobile payments
take outs              1. mobile is the centerpiece              2. tell a story, inspire              3. create a great s...
be playfulconfidential       41
THANK YOU@jerrylieveld - @mobtzu - mobtzu.com
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Connect 2011 - Jerry Lieveld - Mobtzu

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Connect 2011 - Jerry Lieveld - Mobtzu

  1. 1. cases - - mars - philips - pggm - pernod ricard - emiWHAT’S NEXT INMOBILE EXPERIENCES@jerrylieveld - @mobtzu - mobtzu.com
  2. 2. we create, produce and promote - bullettitle -sub bullet APPS & GAMES for BRANDS -confidential mobile apps for brands 2
  3. 3. on iphone, ipad, google android, blackberry, mobile touch webconfidential mobile apps for brands 3
  4. 4. that are easy to use, desireable,consistent, have a purpose and are playful
  5. 5. 1. 77% of mobile workers have theirmorning device within arm’s reach 2. 35% check their email first beforestats anything else 3. 29% say that mobile usage causes friction in their personal relationshipssource: ipass mobile workforce may 2011confidential
  6. 6. day 1. 84% at home 2. 80% during misc. times throughout the daystats 3. 74% waiting in lines 4. 64% at worksource: ipass mobile workforce may 2011confidential
  7. 7. 1. gamesmobile 2. mocial (mobile social networking) 3. music & entertainmentcategories 4. mail & messaging 5. weather (sports news & current events, business & finance, health & fitness, travel)source: millenial media 2011confidential
  8. 8. mobile 1. mobile web growth has outpaced desktop web growth 8 timeseclipse 2. smartphone sales will pass pc sales in 2012source: ITU, Mark Lipacis, Morgan Stanley Research.confidential
  9. 9. mobile will be thecenterpiece ofsub bullet all - bullettitle -marketing communication -confidential mobile apps for brands 9
  10. 10. - bullet consumertitle behaviour has -sub bullet shifted -confidential mobile apps for brands 10
  11. 11. they want compelling - bullet storytelling, inspirationtitle - - sub bullet and utility from brands. Richard Tingconfidential mobile apps for brands 11
  12. 12. ecosystem everywhere sharing our vision: mobile social geo location the new e-crm digital mobile payments social selling & buying ecosystem is mobile 24/7 m-commerce consumerism = brands on mobile 12confidential
  13. 13. what kind of app? key decisions efficiency -platform priorities m-commerce information -industry benchmarks -inhouse/outsource entertainment -success metrics/kpi’s and fun collaboration community value added building services customer customer intimacy education brand marketing external internalsource: nyenrode university / sogeti confidential mobile apps for brands 13
  14. 14. when is it mobile?confidential mobile apps for brands 14
  15. 15. mobile isn’t just about phonesconfidential mobile apps for brands 15
  16. 16. contextconfidential 16
  17. 17. context 1.variable environment 2.constant partial attention 3.interruptions / distractionsconfidential 17
  18. 18. context 1.on the go 2.lean backconfidential 18
  19. 19. context 1.limited text input 2.multitasking can be challenging 3.it’s easy to get lostconfidential 19
  20. 20. 1.business sensenative & web 2.user benefits 3.target audience 4.informationconfidential 20
  21. 21. mobile 1.mobile first 2.know your audience 3.make content the actiondesign 4.craftmanship and attention to detailconfidential
  22. 22. consumer expectation consumers are well versed in tracking down very good, services and experiences and they expect not just basic standards of quality, but the best of the bestconfidential mobile apps for brands 22
  23. 23. 1. mocialmobile 2. ar/qr 3. connecting mediatrends 4. branded utility/services 5. mcommerceconfidential 23
  24. 24. 1. mocialmobile 2. ar/qr 3. connecting mediatrends 4. branded utility/services 5. mcommerceconfidential 24
  25. 25. social news readers flipboard, zite, currentszite google currents mobile apps for brands
  26. 26. social sharing instagram, path, situationistinstagram situationist mobile apps for brands
  27. 27. wordfeud social game datinghttp://itunes.apple.com/nl/app/wordfeud/id428312806?mt=8 mobile apps for brands
  28. 28. 1. mocialmobile 2. ar/qr 3. connecting mediatrends 4. branded utility/services 5. mcommerceconfidential 28
  29. 29. aurasmaar/brand experience http://www.youtube.com/watch?v=GBKy-hSedg8&hd=1 mobile apps for brands
  30. 30. word lens augmented reality translate on the flyhttp://www.youtube.com/watch?v=h2OfQdYrHRs
  31. 31. 1. mocialmobile 2. ar/qr 3. connecting mediatrends 4. branded utility/services 5. mcommerceconfidential 31
  32. 32. mobile bridgesthe gap fromtelevisioncommercial toreal world product http://itunes.apple.com/us/app/intonow/id406436404?mt=8 mobile apps for brands
  33. 33. mcdonalds pick ‘n play gamification outdoor + mobilehttp://www.youtube.com/watch?v=7u0ij9D5S4Y mobile apps for brands
  34. 34. 1. mocialmobile 2. ar/qr 3. connecting mediatrends 4. branded utility/services 5. mcommerceconfidential 34
  35. 35. nike+ paint with your feet brand experience and utility extended http://yesyesno.com/nike-collab-paint mobile apps for brands
  36. 36. 1. mocialmobile 2. ar/qr 3. connecting mediatrends 4. branded utility/services 5. mcommerceconfidential 36
  37. 37. amazon pricecheckscan, snap, say mobile apps for brands
  38. 38. wirewaxvideo shopping ipad
  39. 39. squaremobile payments
  40. 40. take outs 1. mobile is the centerpiece 2. tell a story, inspire 3. create a great service 4. focus on needs of the user 5. understand the medium it’s a craft 6. embrace rapid change 7. and...confidential 40
  41. 41. be playfulconfidential 41
  42. 42. THANK YOU@jerrylieveld - @mobtzu - mobtzu.com
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