Connect 2011 - Jerry Lieveld - Mobtzu
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Connect 2011 - Jerry Lieveld - Mobtzu

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Connect 2011 - Jerry Lieveld - Mobtzu Connect 2011 - Jerry Lieveld - Mobtzu Presentation Transcript

  • cases - - mars - philips - pggm - pernod ricard - emiWHAT’S NEXT INMOBILE EXPERIENCES@jerrylieveld - @mobtzu - mobtzu.com
  • we create, produce and promote - bullettitle -sub bullet APPS & GAMES for BRANDS -confidential mobile apps for brands 2
  • on iphone, ipad, google android, blackberry, mobile touch webconfidential mobile apps for brands 3
  • that are easy to use, desireable,consistent, have a purpose and are playful
  • 1. 77% of mobile workers have theirmorning device within arm’s reach 2. 35% check their email first beforestats anything else 3. 29% say that mobile usage causes friction in their personal relationshipssource: ipass mobile workforce may 2011confidential
  • day 1. 84% at home 2. 80% during misc. times throughout the daystats 3. 74% waiting in lines 4. 64% at worksource: ipass mobile workforce may 2011confidential
  • 1. gamesmobile 2. mocial (mobile social networking) 3. music & entertainmentcategories 4. mail & messaging 5. weather (sports news & current events, business & finance, health & fitness, travel)source: millenial media 2011confidential
  • mobile 1. mobile web growth has outpaced desktop web growth 8 timeseclipse 2. smartphone sales will pass pc sales in 2012source: ITU, Mark Lipacis, Morgan Stanley Research.confidential
  • mobile will be thecenterpiece ofsub bullet all - bullettitle -marketing communication -confidential mobile apps for brands 9
  • - bullet consumertitle behaviour has -sub bullet shifted -confidential mobile apps for brands 10
  • they want compelling - bullet storytelling, inspirationtitle - - sub bullet and utility from brands. Richard Tingconfidential mobile apps for brands 11
  • ecosystem everywhere sharing our vision: mobile social geo location the new e-crm digital mobile payments social selling & buying ecosystem is mobile 24/7 m-commerce consumerism = brands on mobile 12confidential
  • what kind of app? key decisions efficiency -platform priorities m-commerce information -industry benchmarks -inhouse/outsource entertainment -success metrics/kpi’s and fun collaboration community value added building services customer customer intimacy education brand marketing external internalsource: nyenrode university / sogeti confidential mobile apps for brands 13
  • when is it mobile?confidential mobile apps for brands 14
  • mobile isn’t just about phonesconfidential mobile apps for brands 15
  • contextconfidential 16
  • context 1.variable environment 2.constant partial attention 3.interruptions / distractionsconfidential 17
  • context 1.on the go 2.lean backconfidential 18
  • context 1.limited text input 2.multitasking can be challenging 3.it’s easy to get lostconfidential 19
  • 1.business sensenative & web 2.user benefits 3.target audience 4.informationconfidential 20
  • mobile 1.mobile first 2.know your audience 3.make content the actiondesign 4.craftmanship and attention to detailconfidential
  • consumer expectation consumers are well versed in tracking down very good, services and experiences and they expect not just basic standards of quality, but the best of the bestconfidential mobile apps for brands 22
  • 1. mocialmobile 2. ar/qr 3. connecting mediatrends 4. branded utility/services 5. mcommerceconfidential 23
  • 1. mocialmobile 2. ar/qr 3. connecting mediatrends 4. branded utility/services 5. mcommerceconfidential 24
  • social news readers flipboard, zite, currentszite google currents mobile apps for brands
  • social sharing instagram, path, situationistinstagram situationist mobile apps for brands
  • wordfeud social game datinghttp://itunes.apple.com/nl/app/wordfeud/id428312806?mt=8 mobile apps for brands
  • 1. mocialmobile 2. ar/qr 3. connecting mediatrends 4. branded utility/services 5. mcommerceconfidential 28
  • aurasmaar/brand experience http://www.youtube.com/watch?v=GBKy-hSedg8&hd=1 mobile apps for brands
  • word lens augmented reality translate on the flyhttp://www.youtube.com/watch?v=h2OfQdYrHRs
  • 1. mocialmobile 2. ar/qr 3. connecting mediatrends 4. branded utility/services 5. mcommerceconfidential 31
  • mobile bridgesthe gap fromtelevisioncommercial toreal world product http://itunes.apple.com/us/app/intonow/id406436404?mt=8 mobile apps for brands
  • mcdonalds pick ‘n play gamification outdoor + mobilehttp://www.youtube.com/watch?v=7u0ij9D5S4Y mobile apps for brands
  • 1. mocialmobile 2. ar/qr 3. connecting mediatrends 4. branded utility/services 5. mcommerceconfidential 34
  • nike+ paint with your feet brand experience and utility extended http://yesyesno.com/nike-collab-paint mobile apps for brands
  • 1. mocialmobile 2. ar/qr 3. connecting mediatrends 4. branded utility/services 5. mcommerceconfidential 36
  • amazon pricecheckscan, snap, say mobile apps for brands
  • wirewaxvideo shopping ipad
  • squaremobile payments
  • take outs 1. mobile is the centerpiece 2. tell a story, inspire 3. create a great service 4. focus on needs of the user 5. understand the medium it’s a craft 6. embrace rapid change 7. and...confidential 40
  • be playfulconfidential 41
  • THANK YOU@jerrylieveld - @mobtzu - mobtzu.com