Dries Jaspers - Bpost international - eFashion2014

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  • 1. Levering en retours als boost voor je omzet Dries Jaspers Regional Sales Manager
  • 2. groei 2yy/mm/dd - title presentation - author - qualifier Worldwide B2C ecommerce sales is expected to increase by 20.1% in 2014
  • 3. yy/mm/dd - title presentation - author - qualifier Consumers are well informed and become more demanding
  • 4. Social media influences online purchases
  • 5. FEEDBACK Promote & recommend ‘I share my + experience’ CONVERT Trigger ‘I realize I need something’ Search & evaluate ‘I decide why I want’ Buy ‘I buy what I want DELIVER Delivery service ‘I receive what I bought’ Consume ‘I open and use my purchase’ Return ‘Decide I don’t want it’ Consumer e-commerce journey Touch points during decision moments
  • 6. Delivery and returns are also main criteria's when it comes to repeat buying Source: E-commerce and delivery. A study of play of EU parcel markets with particular emphasis in e-commerce. Considered important
  • 7. yy/mm/dd - title presentation - author - qualifier Living room = fitting room Living room = fitting room
  • 8. Ladies wear represents the highest returns Children’s wear – electrical 10 – 20 % Footwear – menswear 20 – 30 % Ladieswear – occasional wear 30 – 60 %
  • 9. 10% ordered different styles 14% ordered a few different sizes 35% wrong size – doesn’t fit 19% no main reason
  • 10. What do your customers want? “I don’t want to pay when I return a product” “I don’t want too much hassle to return my purchase. The return point should be close to my house. ” “Please pay my refund as soon as possible.” “I want enough time to think and decide if I want to return my purchase.” “Good communication”
  • 11. yy/mm/dd - title presentation - author - qualifier Add relevant product information
  • 12. Offer a digital fitting room
  • 13. yy/mm/dd - title presentation - author - qualifier
  • 14. yy/mm/dd - title presentation - author - qualifier Optimize your delivery service
  • 15. yy/mm/dd - title presentation - author - qualifier Offer your customers a fluent return pocess
  • 16. Tracking item to country of destination EU28 customs clearance No tracking Tracking to country of destination Tracking on item & scan at door ≤2kg Tracking on item to scan at door & signature Tracking an item to scan at door & signature Int’l customs clearance = landed cost solution ≤30kg S E R V I C E B A S K E T V A L U E Tracking on item & scan at door ≤5kg
  • 17. bpost network in Belgium @home @bpost @bpack24/7
  • 18. Zalando filmpje yy/mm/dd - title presentation - author - qualifier 18
  • 19. Thank you for your attention!
  • 20. Let’s meet 20 +32 2 276 50 90! www.wemoveyourideas.com! Dries.jaspers@bpost.be! www.bpostinternational.com