Wunderloop D 1999 UK 09/2006 ES 12/2006 NL 04/2007 IT 04/2007 FR 10/2007 Nordics 10/2007 Turkey 09/2008 Australia 01/2009 Ireland Slovakia Active Offices Europe Sweden Norway Poland Germany Belgium France Spain Italy Turkey Switzerland UK Denmark Netherlands Luxemburg

D 1999

UK 09/2006

ES 12/2006

NL 04/2007

IT 04/2007

FR 10/2007

Nordics 10/2007

Turkey 09/2008

Australia 01/2009

Behavioural Targeting It is about people, not about pages... » « Behavioural Targeting identicifeert groepen of individuen waarvan de interesse in een bepaald product, merk of dienst wordt herkend op basis van het gedrag dat ze vertonen. De content van een pagina, een e-commerce aanbieding of advertentie wordt op maat gemaakt voor de gebruiker.

Campaign briefing: Maximize travel sales through micro-targeting display advertising on the basis of user search behavior on the FDM Travel site Campaign: Format: 728X90 and 160X600 with same creative The two formats never ran simultaneously Placement: Krak.dk on the channels Person Search, Map and Route Frequency cap: 3 Target: Generic banner Has been on travel site (contextual buy where we cookied the users through the creative) Has been on FDM Travel but has not executed search Has executed search Micro-targeted banner based on dominating destination in Custom profile Campaign setup

Campaign briefing:

Maximize travel sales through micro-targeting display advertising on the basis of user search behavior on the FDM Travel site

Campaign:

Format: 728X90 and 160X600 with same creative

The two formats never ran simultaneously

Placement: Krak.dk on the channels Person Search, Map and Route

Frequency cap: 3

Target:

Generic banner

Has been on travel site (contextual buy where we cookied the users through the creative)

Has been on FDM Travel but has not executed search

Has executed search

Micro-targeted banner based on dominating destination in Custom profile

Creatives Generic banners Micro-targeted banners

The user is driven to the site and interests determined Fly+Hotel Mallorca Travel Generic Travel Banner Customer Site Travel Site Reach Site

Interests are used to dynamically generate matching banners Fly+Hotel Mallorca Travel Mallorca Flight: €200 Hotel: €150 Mallorca Flight: €300 Hotel: €225 Dynamic banner generation Dynamic banner generation € 450 € 600 € 350 € 400 € 225 € 300 € 150 € 200 Mallorca Hotel Flight Destination Customer Site Travel Site Reach Site

Interests are used to dynamically generate matching banners Hotel New York Travel Dynamic banner generation New York Hotel: €350 € 150 € 200 Mallorca € 225 € 300 € 450 € 600 € 350 € 400 New York Hotel Flight Destination Customer Site Travel Site Reach Site

Campaign results overview Total ad impressions: 399 572 CPM: €5,33 Total unique users: 94 654 Total unique clicks: 714 CTR (clicks / ad imps): 0.23% Unique CTR (unique clicks / unique users): 0.75% Click to conversion: 1% CPC campaign on the same inventory Click to conversion: 0,05% CPC: €0,53

Total ad impressions: 399 572

CPM: €5,33

Total unique users: 94 654

Total unique clicks: 714

CTR (clicks / ad imps): 0.23%

Unique CTR (unique clicks / unique users): 0.75%

Click to conversion: 1%

CPC campaign on the same inventory

Click to conversion: 0,05%

CPC: €0,53

Vragen? www.wunderloop.nl www.integratedtargeting.info

www.wunderloop.nl

www.integratedtargeting.info