Your SlideShare is downloading. ×
B2B Online - Taeke Kuyvenhoven - Liones
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

B2B Online - Taeke Kuyvenhoven - Liones

1,103
views

Published on


0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,103
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
23
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 17 sheets
    4 lessen
    1 valkuil
    2 adviezen
    en eenfabeltje
  • 2. Internetbureau
    Nichemarkt: uitgeversSterke focus: ‘content vraagstukken’23 m/v
  • 3.
  • 4.
  • 5. Acquisitienetwerk
  • 6.
  • 7. 360⁰ Publishing
  • 8. Content marketingBranded contentEngagementContent strategieCommunity building‘Storytelling’
    Wat hebben we geleerd?
  • 9. B2B origineelbehulpzaam‘authentiek’
  • 10. DisciplinePassie!9 to 17
  • 11. PRINT is dé drager(voor wat / hoort wat)
  • 12. Snel scorenStap voor stapPersoonlijke relatie
  • 13. Abonneert op magazineSchrijft in op op email nieuwsbriefBezoekt de siteDownloadtwhitepaperOntvangt gerichte emailBezoekt workshop (€)Gunt opdracht
  • 14.
  • 15.
  • 16. IJkpersoon (persona > informatiebehoefte)Redactionele formule onderwerpkeuze / invalshoeken / vormen(Blad)pijlers 25% social media, 20% tips & tricks, 10% opinie, etc.
  • 17. Q&A
    Taeke Kuyvenhoven • @TaekeK • www.liones.nl • taeke@liones.nl