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B2B Online - Remco van Dijk - HP
B2B Online - Remco van Dijk - HP
B2B Online - Remco van Dijk - HP
B2B Online - Remco van Dijk - HP
B2B Online - Remco van Dijk - HP
B2B Online - Remco van Dijk - HP
B2B Online - Remco van Dijk - HP
B2B Online - Remco van Dijk - HP
B2B Online - Remco van Dijk - HP
B2B Online - Remco van Dijk - HP
B2B Online - Remco van Dijk - HP
B2B Online - Remco van Dijk - HP
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B2B Online - Remco van Dijk - HP

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Transcript

  • 1. I love My IT Department<br />Remco van Dijk—Marketing manager HP Software<br />7 April 2011<br />©2011 HP Confidential<br />1<br />
  • 2. Wie is HP?<br />©2009 HP Confidential<br />2<br />
  • 3. I.T.<br />©2010 HP Confidential<br />3<br />
  • 4. Zoek en gijzult<br />vinden!<br />©2010 HP Confidential<br />4<br />
  • 5. Warmebroodjes<br />Graag!<br />©2010 HP Confidential<br />5<br />
  • 6. Doe eensSociaal!<br />©2010 HP Confidential<br />6<br />
  • 7. De Praktijk<br />©2010 HP Confidential<br />7<br />
  • 8. Awareness – spread the love<br />Networking<br />Sweden<br />Belgium<br />Swiss<br />etc<br />@IT_DrLove<br />Advise, discuss current issues, <br />lessons learned, share ideas using <br />Twitter and Linkedin<br />HP Ghostwriting<br />Exclusive<br />Book by and for CxO´s<br />CIO Dinners<br />Publicity<br />Press releases<br />Articles from book<br />Interviews<br />Telemarketing to call web downloads<br />Account Managers to call customers that ordered the book<br />Contact moments<br />
  • 9.
  • 10. Vervolgstappen<br />©2010 HP Confidential<br />10<br />
  • 11. Lessons learned<br />Iedereen moet sociaal “meedoen”, maar het draait niet om de poppetjes maar om de groep<br />Marketing heeft meer lef en leiderschap, pak die rol ook<br />Sales commitment…. Open deur. Zorg dat ze het echt begrijpen<br />Het kost heel veel energie en enthousiasme<br />Vraag niet om goedkeuring, maar om vergeving<br />
  • 12. Vragen?<br />

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