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B2B Online - Remco van Dijk - HP

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Transcript

  • 1. I love My IT Department
    Remco van Dijk—Marketing manager HP Software
    7 April 2011
    ©2011 HP Confidential
    1
  • 2. Wie is HP?
    ©2009 HP Confidential
    2
  • 3. I.T.
    ©2010 HP Confidential
    3
  • 4. Zoek en gijzult
    vinden!
    ©2010 HP Confidential
    4
  • 5. Warmebroodjes
    Graag!
    ©2010 HP Confidential
    5
  • 6. Doe eensSociaal!
    ©2010 HP Confidential
    6
  • 7. De Praktijk
    ©2010 HP Confidential
    7
  • 8. Awareness – spread the love
    Networking
    Sweden
    Belgium
    Swiss
    etc
    @IT_DrLove
    Advise, discuss current issues,
    lessons learned, share ideas using
    Twitter and Linkedin
    HP Ghostwriting
    Exclusive
    Book by and for CxO´s
    CIO Dinners
    Publicity
    Press releases
    Articles from book
    Interviews
    Telemarketing to call web downloads
    Account Managers to call customers that ordered the book
    Contact moments
  • 9.
  • 10. Vervolgstappen
    ©2010 HP Confidential
    10
  • 11. Lessons learned
    Iedereen moet sociaal “meedoen”, maar het draait niet om de poppetjes maar om de groep
    Marketing heeft meer lef en leiderschap, pak die rol ook
    Sales commitment…. Open deur. Zorg dat ze het echt begrijpen
    Het kost heel veel energie en enthousiasme
    Vraag niet om goedkeuring, maar om vergeving
  • 12. Vragen?