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B2B Online - Antoine de Touchet - Dassault Systemes
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B2B Online - Antoine de Touchet - Dassault Systemes

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Transcript

  • 1.  
  • 2.
    • 8,700 Employees
    • 80 Countries
    • 83 Countries served
    • 1,6 B Euro revenue
    • 10 Strong brands
  • 3.
    • Whomever is in the design, test, manufacturing phase
    • Engineers , designers, endusers
    • 3D from A to Z as a philosophy
  • 4.
    • Increase Awareness about DS
    • Extend to new industries, new geographies
    • … . and new audiences
    From 3 … … 11 industries To +
  • 5.  
  • 6.
    • French Gardens vs. English Gardens
  • 7.
    • Top B2B number of fan
    • Increase our Awareness and Interactions
    • 10 official pages customized
    • Links between all pages
    • Targeted Advertising and leadgen
  • 8. When in facebook, do as the facebokians do
  • 9. Quiz Facebook
    • 6,6 virality factor,
    • capuring valuable contacts
  • 10.
    • Provide a unified view of 10 official Channels
      • Offer a new experience on youtube
      • Increase Awareness and Interactions
    • Lead Generation
  • 11.  
  • 12.
    • Increase Interactions with our users within official groups
    • 1 Dassault Systèmes Company page customized
      • Offers contextual presentation of th ecompany based on profil
    • 10 sub-groups by brands & geos
    • Use of our members profiles to target our messages
    • Highly targeted Advertisment by groups
  • 13.  
  • 14. LinkedIn
    • Leveraging new offering :
    • Api
    • Company pages
  • 15. Twitter : let grow
    • 1 Official account
    • Multiple Geo Account
    • Multiple brand accounts
    • Use #dassaultsystemes hashtag
  • 16. Content Management : leveraging internal communities Contributors 3ds.com DS SWYM PULSE eNewsletter & DS Wired
  • 17. Our feedback on question handling : Technical Questions Non-Technical Questions 40% 60% Community answered Community answered Dassault Systèmes Experts 1/3 1/3 2/3
  • 18. eAdvertising : as powerful as your community Facebook Linkedin Youtube
    • “ Posts based” native campaign (built in)
    • “ Advertisement” based campaigns
  • 19. CRM
  • 20.  
  • 21. CRM
  • 22. CRM ROI
  • 23. Monitoring ROI Quantitatives Qualitatives
  • 24.
    • Level 3 : DS Business Centric 3 Milion
    Level 1 = DS Owned > 100,000 Level 2 = DS Centric > 150 000
  • 25.  
  • 26.
    • Integration onto marketing database of SM links
    • Group belonging leveraging