<ul><li>8,700  Employees </li></ul><ul><li>80  Countries  </li></ul><ul><li>83  Countries served </li></ul><ul><li>1,6  B ...
<ul><li>Whomever is in the design, test, manufacturing phase </li></ul><ul><li>Engineers  , designers, endusers </li></ul>...
<ul><li>Increase Awareness  about DS  </li></ul><ul><li>Extend  to  new industries, new geographies  </li></ul><ul><li>… ....
 
<ul><li>French Gardens vs. English Gardens </li></ul>
<ul><li>Top B2B number of fan </li></ul><ul><li>Increase our Awareness and Interactions </li></ul><ul><li>10 official page...
When in facebook, do as the facebokians do
Quiz Facebook <ul><li>6,6 virality factor,  </li></ul><ul><li>capuring valuable contacts </li></ul>
<ul><li>Provide a unified view of 10 official Channels </li></ul><ul><ul><li>Offer a new experience on youtube </li></ul><...
 
<ul><li>Increase Interactions with our users within  official groups </li></ul><ul><li>1 Dassault Systèmes Company page cu...
 
LinkedIn <ul><li>Leveraging new offering : </li></ul><ul><li>Api </li></ul><ul><li>Company pages </li></ul>
Twitter :  let grow <ul><li>1 Official account </li></ul><ul><li>Multiple Geo Account </li></ul><ul><li>Multiple brand acc...
Content Management :  leveraging internal communities Contributors 3ds.com DS SWYM PULSE eNewsletter & DS Wired
Our feedback on question handling : Technical Questions Non-Technical Questions 40% 60% Community answered Community answe...
eAdvertising : as powerful as your community Facebook Linkedin Youtube <ul><li>“ Posts based” native campaign (built in) <...
CRM
 
CRM
CRM ROI
Monitoring ROI Quantitatives Qualitatives
<ul><li>Level 3 : DS  Business Centric  3 Milion  </li></ul>Level 1 =  DS Owned > 100,000 Level 2 =  DS Centric > 150 000
 
<ul><li>Integration onto marketing database of SM links </li></ul><ul><li>Group belonging leveraging </li></ul>
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B2B Online - Antoine de Touchet - Dassault Systemes

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  • B2B Online - Antoine de Touchet - Dassault Systemes

    1. 2. <ul><li>8,700 Employees </li></ul><ul><li>80 Countries </li></ul><ul><li>83 Countries served </li></ul><ul><li>1,6 B Euro revenue </li></ul><ul><li>10 Strong brands </li></ul>
    2. 3. <ul><li>Whomever is in the design, test, manufacturing phase </li></ul><ul><li>Engineers , designers, endusers </li></ul><ul><li>3D from A to Z as a philosophy </li></ul>
    3. 4. <ul><li>Increase Awareness about DS </li></ul><ul><li>Extend to new industries, new geographies </li></ul><ul><li>… . and new audiences </li></ul>From 3 … … 11 industries To +
    4. 6. <ul><li>French Gardens vs. English Gardens </li></ul>
    5. 7. <ul><li>Top B2B number of fan </li></ul><ul><li>Increase our Awareness and Interactions </li></ul><ul><li>10 official pages customized </li></ul><ul><li>Links between all pages </li></ul><ul><li>Targeted Advertising and leadgen </li></ul>
    6. 8. When in facebook, do as the facebokians do
    7. 9. Quiz Facebook <ul><li>6,6 virality factor, </li></ul><ul><li>capuring valuable contacts </li></ul>
    8. 10. <ul><li>Provide a unified view of 10 official Channels </li></ul><ul><ul><li>Offer a new experience on youtube </li></ul></ul><ul><ul><li>Increase Awareness and Interactions </li></ul></ul><ul><li>Lead Generation </li></ul>
    9. 12. <ul><li>Increase Interactions with our users within official groups </li></ul><ul><li>1 Dassault Systèmes Company page customized </li></ul><ul><ul><li>Offers contextual presentation of th ecompany based on profil </li></ul></ul><ul><li>10 sub-groups by brands & geos </li></ul><ul><li>Use of our members profiles to target our messages </li></ul><ul><li>Highly targeted Advertisment by groups </li></ul>
    10. 14. LinkedIn <ul><li>Leveraging new offering : </li></ul><ul><li>Api </li></ul><ul><li>Company pages </li></ul>
    11. 15. Twitter : let grow <ul><li>1 Official account </li></ul><ul><li>Multiple Geo Account </li></ul><ul><li>Multiple brand accounts </li></ul><ul><li>Use #dassaultsystemes hashtag </li></ul>
    12. 16. Content Management : leveraging internal communities Contributors 3ds.com DS SWYM PULSE eNewsletter & DS Wired
    13. 17. Our feedback on question handling : Technical Questions Non-Technical Questions 40% 60% Community answered Community answered Dassault Systèmes Experts 1/3 1/3 2/3
    14. 18. eAdvertising : as powerful as your community Facebook Linkedin Youtube <ul><li>“ Posts based” native campaign (built in) </li></ul><ul><li>“ Advertisement” based campaigns </li></ul>
    15. 19. CRM
    16. 21. CRM
    17. 22. CRM ROI
    18. 23. Monitoring ROI Quantitatives Qualitatives
    19. 24. <ul><li>Level 3 : DS Business Centric 3 Milion </li></ul>Level 1 = DS Owned > 100,000 Level 2 = DS Centric > 150 000
    20. 26. <ul><li>Integration onto marketing database of SM links </li></ul><ul><li>Group belonging leveraging </li></ul>
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