B2 b online   abn amro - guido smit
Upcoming SlideShare
Loading in...5
×
 

B2 b online abn amro - guido smit

on

  • 308 views

 

Statistics

Views

Total Views
308
Views on SlideShare
307
Embed Views
1

Actions

Likes
2
Downloads
4
Comments
0

1 Embed 1

https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

B2 b online   abn amro - guido smit B2 b online abn amro - guido smit Presentation Transcript

  • B2B social media strategie ABN AMRO @Smitguido
  • Shot / still uit video Cross business team social media
  • 4 grote stormen boven de sector
  • Storm #1: Extreme afname in vertrouwen
  • Storm #2: Afstand tot klant groeit
  • Aantal kantoren
  • Storm #3: Mobiel is het nieuwe filiaal
  • Storm #4: Klant ontwikkelt sneller dan bank
  • Strategie
  • We zien nieuwe media in het licht van oude media
  • Content
  • Dialoog
  • Meetbaarheid
  • Duurzaamheid – real time dashboard
  • Duurzaamheid – Share of Voice
  • ROR = Return On Relationships
  • “The ROI on Social Media is that HSBC still exists within 10 years” Josh Bottomley, CMO
  • LinkedIn
  • Targeting is key
  • Algemeen beeld visie op sectoren
  • Visie op Sectoren
  • Slide LinkedIn top 5
  • Learnings
  • Learnings
  • Twitter
  • Webcare+
  • Reactiesnelheid
  • Proactieve webcare
  • Ambassadeurs
  • Relaties verder helpen