B2 b online   abn amro - guido smit
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B2 b online abn amro - guido smit

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    B2 b online   abn amro - guido smit B2 b online abn amro - guido smit Presentation Transcript

    • B2B social media strategie ABN AMRO @Smitguido
    • Shot / still uit video Cross business team social media
    • 4 grote stormen boven de sector
    • Storm #1: Extreme afname in vertrouwen
    • Storm #2: Afstand tot klant groeit
    • Aantal kantoren
    • Storm #3: Mobiel is het nieuwe filiaal
    • Storm #4: Klant ontwikkelt sneller dan bank
    • Strategie
    • We zien nieuwe media in het licht van oude media
    • Content
    • Dialoog
    • Meetbaarheid
    • Duurzaamheid – real time dashboard
    • Duurzaamheid – Share of Voice
    • ROR = Return On Relationships
    • “The ROI on Social Media is that HSBC still exists within 10 years” Josh Bottomley, CMO
    • LinkedIn
    • Targeting is key
    • Algemeen beeld visie op sectoren
    • Visie op Sectoren
    • Slide LinkedIn top 5
    • Learnings
    • Learnings
    • Twitter
    • Webcare+
    • Reactiesnelheid
    • Proactieve webcare
    • Ambassadeurs
    • Relaties verder helpen