Business Models as a Tool for Success

3x

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[source: life.com]

[source: xerox.com]

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what do Xerox and Google have in common?

1 business model trumps technology LESSON

2…

we need a language approach to describe, analyze and invent business models

BUSINESS MODEL CANVAS the

the 9 building blocks of a business model images by JAM

CUSTOMER SEGMENTS images by JAM

VALUE PROPOSITIONS images by JAM

CHANNELS images by JAM

CUSTOMER RELATIONSHIOPS images by JAM

REVENUE STREAMS images by JAM

KEY RESOURCES images by JAM

KEY ACTIVITIES images by JAM

KEY PARTNERS images by JAM

COST STRUCTURE images by JAM

customer segments key partners cost structure revenue streams distribution channels customer relationships key activities key resources value proposition images by JAM

images by JAM customer segments key partners cost structure revenue streams distribution channels customer relationships key activities key resources value proposition

images by JAM

OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES CANVAS OVERLAY images by JAM

OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES CANVAS OVERLAY images by JAM

OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES THE BUSINESS MODEL CANVAS building block building block building block building block building block building block building block building block building block building block building block

2 We need a shared language to invent business models LESSON

3…

OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES THE BUSINESS MODEL CANVAS building block building block building block building block building block building block building block building block building block building block building block

how do we use the Business Model Canvas?

[source: Sony Pictures]

[source: Sony Pictures]

[source: Sony Pictures]

[source: Wikimedia Commons]

3 We need a design attitude to find the best models LESSON

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