Business Models as a Tool for  Success
3x
1…
[source: life.com]
[source: xerox.com]
1960
1970
1980
1990
1991
1992
1993
1994
1995
1996
1997
 
 
 
what do Xerox and Google have in common?
1 business model trumps technology LESSON
2…
we need a language approach to describe, analyze and invent business models
BUSINESS MODEL  CANVAS the
the 9 building blocks of a business model images by JAM
CUSTOMER SEGMENTS images by JAM
VALUE PROPOSITIONS images by JAM
CHANNELS images by JAM
CUSTOMER RELATIONSHIOPS images by JAM
REVENUE STREAMS images by JAM
KEY RESOURCES images by JAM
KEY ACTIVITIES images by JAM
KEY PARTNERS images by JAM
COST STRUCTURE images by JAM
customer segments key partners cost structure revenue streams distribution channels customer relationships key activities ...
images by JAM customer segments key partners cost structure revenue streams distribution channels customer relationships k...
images by JAM
OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER...
OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER...
OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER...
2 We need a shared language to invent business models  LESSON
3…
OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER...
how do we use the Business Model Canvas?
 
 
[source: Sony Pictures]
 
 
[source: Sony Pictures]
[source: Sony Pictures]
[source: Wikimedia Commons]
 
3 We need a design attitude to find the best models LESSON
 
THANK YOU! www.businessmodelgeneration.com www.alexosterwalder.com www.businessmodelalchemist.com Twitter: business_design
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Alexander Osterwalder Next Business Model

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Emerce eDay 2009 Van Nelle Rotterdam

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  • Chester Carlson, inventor of the photocopier Chester Floyd Carlson ( February 8 , 1906 – September 19 , 1968 ) was an American physicist , inventor , and patent attorney born in Seattle , Washington . He is best known for having invented the process of electrophotography , which produced a dry copy rather than a wet copy, as was produced by the mimeograph process. Carlson's process was subsequently renamed to xerography , a term that literally means "dry copy."
  • http://www.xerox.com/images/usa/en/p/pa_914.jpg
  • http://z.about.com/d/worldfilm/1/0/j/Z/03.jpg
  • http://www.moviesintofilm.com/images/sketches.htm
  • http://images.allmoviephoto.com/2006_Sketches_of_Frank_Gehry/2006_sketches_of_frank_gehry_010.jpg
  • http://commons.wikimedia.org/wiki/File:Frank_Gehry_Lehi.jpg
  • Transcript of "Alexander Osterwalder Next Business Model"

    1. 1. Business Models as a Tool for Success
    2. 2. 3x
    3. 3. 1…
    4. 4. [source: life.com]
    5. 5. [source: xerox.com]
    6. 6. 1960
    7. 7. 1970
    8. 8. 1980
    9. 9. 1990
    10. 10. 1991
    11. 11. 1992
    12. 12. 1993
    13. 13. 1994
    14. 14. 1995
    15. 15. 1996
    16. 16. 1997
    17. 20. what do Xerox and Google have in common?
    18. 21. 1 business model trumps technology LESSON
    19. 22. 2…
    20. 23. we need a language approach to describe, analyze and invent business models
    21. 24. BUSINESS MODEL CANVAS the
    22. 25. the 9 building blocks of a business model images by JAM
    23. 26. CUSTOMER SEGMENTS images by JAM
    24. 27. VALUE PROPOSITIONS images by JAM
    25. 28. CHANNELS images by JAM
    26. 29. CUSTOMER RELATIONSHIOPS images by JAM
    27. 30. REVENUE STREAMS images by JAM
    28. 31. KEY RESOURCES images by JAM
    29. 32. KEY ACTIVITIES images by JAM
    30. 33. KEY PARTNERS images by JAM
    31. 34. COST STRUCTURE images by JAM
    32. 35. customer segments key partners cost structure revenue streams distribution channels customer relationships key activities key resources value proposition images by JAM
    33. 36. images by JAM customer segments key partners cost structure revenue streams distribution channels customer relationships key activities key resources value proposition
    34. 37. images by JAM
    35. 38. OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES CANVAS OVERLAY images by JAM
    36. 39. OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES CANVAS OVERLAY images by JAM
    37. 40. OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES THE BUSINESS MODEL CANVAS building block building block building block building block building block building block building block building block building block building block building block
    38. 41. 2 We need a shared language to invent business models LESSON
    39. 42. 3…
    40. 43. OFFER DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES THE BUSINESS MODEL CANVAS building block building block building block building block building block building block building block building block building block building block building block
    41. 44. how do we use the Business Model Canvas?
    42. 47. [source: Sony Pictures]
    43. 50. [source: Sony Pictures]
    44. 51. [source: Sony Pictures]
    45. 52. [source: Wikimedia Commons]
    46. 54. 3 We need a design attitude to find the best models LESSON
    47. 56. THANK YOU! www.businessmodelgeneration.com www.alexosterwalder.com www.businessmodelalchemist.com Twitter: business_design

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