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Traditional online display advertising is under severe attack from Search and Social Networking marketing strategies, promising more consumer relevance and engagement, while the seemingly unlimited inventory of the long tail-internet drives prices down. At the same time privacy concerns increasingly limits the ability of display advertising to target and measure campaigns. Display advertising however remains powerful and unique advantages, being able to build attention and interest like no other online advertising technique. And the iPad - and the wake of gesture- and tablet-computing - opens up new possibilities for a richer and fuller display experience.