Maximize Customer Sa0sfac0on
And Margins
By
Matching Customers to Right Product
at Point of Sale

Emcien offers a recommenda.on engine for
configurable products, at point of sale
‐ Customer typically specify only a few features
‐ The recommenda0on engine completes the spec and offers
configura0ons for best fit
‐ Spec is completed based on business objec0ve
‐ Margin, Sa0sfac0on, Availability
‐ And how similar customers configured product
 Higher margins
 Higher customer sa0sfac0on and reten0on
Slide 2 Emcien Confidential Information

Customers Typically Specify Only Few Features
I WANT a Laptop with…
At least 120GB drive
2GB of RAM
and a camera
135 different ways to complete the order
CUSTOMER
19 features not specified
Margin ranges from ($130) to $23
How would you fill the order?
Slide 3 Emcien Confidential Information

Check only
customer
specified
features
Choice #1 #2 #3
EmcienMatchTM recommends best choices based on objec0ve
(margin, customer sa0sfac0on, availability,..)
Slide 4 Emcien Confidential Information

Instant Recommenda0ons Within Budget
I can spend
Only $500
CUSTOMER
Specify price
limit for
purchase
Your #2 and #3
Choice #1
Slide 5 Emcien Confidential Information

I WANT a Laptop …
for my Home Office
Play Games
Home Computer
Home Office
Video
Customer selects Travels Easily Produc0on
product based on
life style/ Use
Slide 6 Emcien Confidential Information

This one does
everything I need
All features for
Home Office
computer
automa0cally
selected
Your #2 and #3
Choice #1
Slide 7 Emcien Confidential Information

‐ What op(ons are customers buying ? Which ones are profitable?
‐ Customers who bought this, also bought this!
‐ EmcienMix auto‐detects feature clusters by markets
EmcienMixTM
Op0mize Product Mix ‐ Clusters used to create linked database of configura(ons, op(mized
with SKU Intelligence and ranked on business metrics (such as churn. Margin..)
E.g. 74% of online
orders have these 8
features choices
For more information please visit: http://www.emcien.com/EmcienMix
Slide 9 Emcien Confidential Information

Amazon-like, but at the feature level
120GB drive, 2GB of
RAM, camera ,
Customers who bought feature “A” and “B”
_______ , _____, ____,
____, ______, ______, also bought “C”.
…
= Best
+ Configuration
Recommendation
Business Metric
Ranking
CUSTOMER
Sales
Margin Velocity Churn
Slide 10 Emcien Confidential Information

Play Games
Home Computer
EmcienMatchTM
Recommenda0on Engine
Home Office
‐ Customer selects only desired features Video
‐ Can select by life style (as shown) Travels Easily Produc0on
‐ Recommenda(on is best configura(on choices
‐ Sales reps and customers can self‐serve
‐ Higher product margin
‐ Higher customer sa(sfac(on
Full Configurations Recommendations
For more information please visit: http://www.emcien.com/EmcienMatch
Slide 11 Emcien Confidential Information

www.emcien.com
Sales@emcien.com