Emboodo Analytics Presentation
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Emboodo Analytics Presentation

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Emboodo believes that web analytics is much more than a measurement tool. We use web analytics as a tool for business research and real-time optimization in order to improve website and campaign......

Emboodo believes that web analytics is much more than a measurement tool. We use web analytics as a tool for business research and real-time optimization in order to improve website and campaign performance.

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Transcript

  • 1. Emboodo
    Web Analytics
  • 2. About Web Analytics
    Official definition: “measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.”
  • 3. Emboodo Web Analytics
    Emboodo believes that web analytics is much more than a measurement tool.
    Emboodo uses web analytics as a tool for business research and real-time optimization in order to improve website and campaign performance.
  • 4. Emboodo Web Analytics
    Dual-system
    Tracking based (also known as Java Script based) such as Google Analytics
    Web Server log file analysis
    Connecting Analytics to CRM (SalesForce, Sugar CRM, Oracle) to calculate ROI (return on investment).
    Segmentation, intelligence and customized tracking per campaign.
  • 5. Emboodo Web Analytics
    On the go data enables companies to gain deep insights into their campaigns and web traffic.
    Revising campaigns in real time dramatically improves results.
  • 6. Emboodo Web Analytics
    Emboodo’s web analytics process includes:
    Set up and monitor analytics and server logs
    Increase leads/sales
    Decrease cost per acquisition
    Increase customer lifetime value
    Increase ROI
  • 7. Project Methodology
  • 8. Web Analytics Process
  • 9. Define Goals
    Before launching any campaign, it is necessary to define the goals and achievements– whether they are branding, awareness, leads, sales, etc…
    Emboodo uses these goals and achievements to measure the campaign success.
  • 10. Web Analytics Setup
    Correct setup is necessary in order to ensure goals and activities are being correctly tracked.
    Emboodo utilizes segmentation, localization, sources and goal fulfillment to track and analyze data.
  • 11. Segmentation
    Segmentation divides traffic into smaller subsets in order to analyze specific metrics.
    Understand web traffic on a deep level.
    Identify weak and strong online ads, campaigns, user groups, pages and referring sites to improve in almost real-time.
  • 12. Event Tracking
    Emboodo utilizes Event Tracking to track users interactions on the site.
    Every action can be tracked and analyzed – from clicking a button to completing a transaction.
  • 13. Business Intelligence
    Emboodo utilizes Business Intelligence to track specific items on a daily, weekly and monthly basis.
    Through Intelligence, Emboodo can track what in the campaign and website is working well, and what should be modified.
  • 14. Real-Time Suggestions
    Business Intelligence and on-the-go analytical data, allow Emboodo to track daily activity and suggest improvements in almost real-time.
  • 15. Explain and share results
    Numbers and statistics are only useful when interpreted correctly.
    Emboodo understands the meaning behind the numbers and converts analytical data into improved results for clients.
    Emboodo shares information with clients in order to empower them to make intelligent decisions based on concrete data.
  • 16. Stay Ahead of the Market
    Web Analytics is a growing and powerful tool.
    Web Analytics enables media agencies to better manage and understand company campaigns and web traffic.
    Stay ahead of the market, and utilize web analytics before clients start using the tool.
  • 17. Emboodo Web Analytics